Booked Solid Show - Short Term Rental Podcast
Direct Booking Channels Hiding in Your Guest Messages with Jeff Iloulian
Jeff Iloulian spent five years building a 150 property portfolio in Los Angeles, and set up close to 300 units along the way. He also once checked out of IKEA with 48 shopping carts and a $40,000 bill, then watched most of it break, chip and peel inside a year. In this episode of the Booked Solid Show, Gil sits down with Jeff, cofounder and CEO of HostGPO, to talk about what that portfolio actually taught him. Not just about furniture, but about where bookings really come from. Jeff's direct booking strategy had nothing to do with paid ads or email funnels. It came from reading guest messages closely enough to notice who kept showing up, then walking across town and building the relationship himself. That instinct led to Netflix, Warner Brothers, UCLA faculty housing, Lakers players, and one film shoot that covered nine months of annual revenue. If you have ever wondered why the same guests keep booking your place, this conversation gives you a way to turn that pattern into a channel. Connect With Jeff Iloulian LinkedIn: Jeff Iloulian Instagram: @hostgpo Web: HostGPO Jeff also runs the HostGPOpen, an annual pickleball tournament at VRMA with proceeds going to short term rental advocacy through the VRMA advocacy fund and Rent Responsibly. It is expanding beyond VRMA in 2026 with events planned in Palm Springs, Austin, and Atlanta.
