
Episode #27
Chris Panteli on Hyperlocal Media Strategy for Real Estate Agents
Chris Panteli, from the SEO and authority building agency Linkifi, joins Eric Bramlett to talk about how earned media has replaced traditional link building as the foundation of online authority. Chris explains how Google's original PageRank algorithm rewarded links from trusted sites, why links that can be bought are losing value, and how that same principle now shapes how large language models like ChatGPT and Claude decide who to recommend. The conversation moves into practical strategy for real estate professionals: getting the basics of a consistent online presence right before pitching the media, using hyperlocal journalism as a starting point before chasing national coverage, and why AI generated pitches to reporters tend to fail. Chris and Eric also discuss editorial writing and thought leadership as a next step for building a reputation, and why authority building is a long term investment rather than a quick win. 00:00 Introduction and guest background 02:38 How Google's PageRank changed the value of earned links 07:55 How AI and large language models are reshaping search 09:46 Building a consistent personal brand and online presence 17:18 Getting started as a real estate agent through hyperlocal media 19:41 Why AI generated pitches to journalists do not work 21:47 Using journalist request platforms and dictation tools to pitch 28:36 Pitching editorials and building thought leadership 35:12 The long term mindset behind building lasting authority 38:36 Free cheat sheet and where to find Chris 39:56 Brand marketing vs. performance marketing and measuring ROI See where Linkifi has earned Eric and Bramlett Partners real authority in the press: Inman: https://www.inman.com/2026/02/09/stop-chasing-leads-how-boring-built-this-750m-brokerage/ https://x.com/Inman/status/2061855581028127213 https://www.inman.com/2026/05/22/zillow-redfin-antitrust-case-real-estate-rental-listings/ NAR: https://www.nar.realtor/news/broker-news/network/how-to-keep-agents-productive-when-a-deal-falls-apart Wall Street Journal: https://www.wsj.com/economy/housing/trumps-new-housing-strategy-is-all-about-boosting-buyers-now-f6a3f6a6 CNBC: https://www.cnbc.com/video/2026/04/07/iran-war-upends-spring-housing-market-hereas-what-real-estate-agents-are-seeing.html News Channel 6 (KAUZ-TV): https://www.newschannel6now.com/2026/03/25/texoma-housing-market-sees-widespread-price-decline/ HousingWire (Byline): https://www.housingwire.com/articles/housing-volume-first-time-buyers/ Resources: Linkifi - https://www.linkifi.io/ Linkifi cheat sheet - https://www.linkifi.io/cheat-sheet Aggregator Websites: HARO (Help a Reporter Out) - https://www.helpareporter.com SOS (Source of Sources) - https://www.sourceofsources.com PressPlugs - https://pressplugs.co.uk Qwoted - https://www.qwoted.com AI Dictation Tool: VoiceInk - https://tryvoiceink.com WisprFlow - https://wisprflow.ai/ Follow the podcast for more conversations with the people shaping Central Texas real estate. Bramlett Partners Austin, Texas bramlettpartners.com

