Brand Formula: An F1 Marketing Podcast

Welcome to Brand Formula, a new podcast focused on the marketing and brands at play in Formula 1 today. Your hosts Mordecai & Elyssa, have 30 years of marketing experience across agencies, in house at brands, digital platforms, content studios, and more. Also, they are big F1 fans. Elyssa was raised on F1 from childhood and Mordecai is a Drive To Survive covid convert. Each week Brand Formula will bring to takes on the brands around F1, the teams, and the driver’s themselves. Analyzing the advertising and marketing moves being made, the audience as it continues to evolve across markets, and look at white spaces they think need to be covered. Who is seeing a ROI and who’s DNFed. Here we look at the brand formulas shaping F1 today. Thank you for listening, Hosted on Acast. See acast.com/privacy fo

Brand Formula: An F1 Marketing Podcast is a sports podcast hosted by Brand Formula, with 20 episodes on record and a Required Pod Score of 80.

Brand Formula hosts Brand Formula: An F1 Marketing Podcast, a sports show with 20 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #21

  Azerbaijan GP || Baku & Brand Identity

  Sep 28, 202644 minS1

  We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode twenty one and Baku delivered a race of two halves. Thirty-plus laps of nothing much and then a photo finish, boys fighting on the radio, and Isack Hadjar on his first race back getting a podium. We will take it. Petty spats and team driver v driver kicked off with Charles not acknowledging the tow Lewis gave him in qualifying. Lando going after Franco Colapinto in multiple post-race quotes felt out of character. Bottas and the technology failure that gives us a provocation about where AI actually sits in race-day decision making. And Ferrari asking their driver questions at two hundred miles per hour that the pit wall has the answers for (not Lewis.) We're classic brand formula this week talking Brand Identity McLaren dropped a new logo mid-season. We walk through why the timing is odd, why the comparison to Jaguar's rebrand keeps coming up and why it's also not quite fair, and the part of the story that got completely lost in the online noise which is that this logo is genuinely theirs, predating every brand that people are now comparing it to. We get into Lou's role as CMO and the pattern of big brand moves she makes every decade, the SUV launch and what it means to Disneyfy a brand that previously ran on one very iconic colour, and the question of who this is actually for when McLaren is simultaneously trying to be a racing team, a supercar marque, a lifestyle brand, golf brand, and accessible enough for a new generation of fans to feel a part of it. That accessibility conversation takes us somewhere broader. The female fan and the price-sensitive fan are solving the same problem in the same way, which is making it themselves. The grey market in F1 merch exists because the sport has not closed the gap. And as Lando's brand gets stronger and his IP matters more, that grey market is going to get complicated. Plus BWT losing their Alpine home to Gucci and the whole paddock apparently deciding nobody wants to go pink. We have thoughts about Cadillac and a dash to the side. We also touch on Jamie Chadwick driving a Williams in Portugal, ten years after Susie Wolff did the same, and what that says about where a woman on the F1 grid actually sits in the timeline. Bahrain Grand Prix in Malaysia is next. Like, subscribe, and find us at @brandformulapod everywhere. Lights out. #F1 #Marketing #SportsMarketing #AzerbaijanGP #Baku #McLaren #BrandIdentity #Rebrand #LandoNorris #Ferrari #JamieChadwick #BWT #Gucci #Alpine #Cadillac #FemaleFandom #BrandFormula Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

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  Episode #20

  Spanish GP | Snooze Fest, Sainz is Selling Photos & George Bought Himself a Barrier

  Sep 13, 202638 minS1

  We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode twenty. Madrid was madness in name only. The flamenco dancers were roughly thirty seconds of fun. Lewis was out in 3 minutes basically. The race for tenth Sky tried to sell us was a nothing burger. Onboards made both of us reach for medication. Kimi won, the podium was nice, and here we are. But the race was not the point this week. Drop culture is. We use Lando as our entry point because the coffee shop takeovers he did across London, Amsterdam and Barcelona while we were watching practice sessions are genuinely one of the best driver brand executions we have seen. We walk through the actual formula of drop culture, why scarcity and ritual and afterlife matter, how the Landostand connects to all of it, and why/what he is building across Quadrant, LN4 and the Amazon Prime deal starts to look less like merch and more like a legacy play. Then Carlos. We wanted so much more and we got fifty-five. Moody images, an iPhone on a tripod, cycling shorts that are a partnership anyway, Miami posters for $780, a New Era hat drop, and the word e-commerce said out loud on camera. Where is the story? Where is the pop-up? Where was his dad's go-kart team somewhere in Madrid, his home race? We diagnose this one at length and we do it with love. Mostly. Then George bought himself a barrier, cough cough, grandstand at Silverstone. It goes on sale days after the Landostand, at the same price point. We ask who asked for it? Whether the demand was there before the supply? And what happens when a driver brand built on ego rather than community tries to occupy space that another driver has already defined? George's beauty brand barriers will maybe go experiential. We close on Lando telling someone off camera that he just raced a race and he will drink what he wants, and why whoever owns that unnamed can needs to get their marketing team on it immediately. Imola might be the final race of the season. We heard it slip out on Sky. We are not not talking about what that could mean if Kimi is still where Kimi is in the standings. Like, subscribe, and find us at @brandformulapod everywhere. Lights out. #F1 #Marketing #SportsMarketing #SpanishGP #Madrid #LandoNorris #CarlosSainz #GeorgeRussell #DropCulture #DriverBranding #Quadrant #BrandStrategy #KimiAntonelli #FemaleFandom #BrandFormula Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

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  Episode #19

  Monza GP || Kimi for Italy, Gasly for Pole, History Made

  Sep 9, 202641 minS1

  We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode nineteen, and if you did not cry at least once this weekend, we have questions about whether you were actually watching. Kimi Antonelli. Nineteenth to first. Twenty six passes. His birthday week. His home race. A solo lap in qualifying that stopped everything. A flag from his dad with handwritten notes from the people he loves. Ragu eaten out of a Pirelli trophy in front of the Tifosi. And then the next day, go-karting with the whole team to say thank you. We are not over it and we are not going to be. We also get into Pierre Gasly taking pole at the track where he has won before, in the city where he lives, in what might be a preview of what his brand story looks like when he is driving a Gucci livery next year. With the F1 2027 season launch happening in Milan, is this the beginning of Pierre in the spotlight? Then Ferrari. This was their moment. Lewis in that F40. Charles with his history on that track. The Tifosi showing up as ever, like no other fanbase in the sport. All the ingredients. And then the strategy calls that followed, or didn't, and what it tells you about what happens when a brand with one of the great stories in sport cannot make the leadership decisions to match it. We also get into the Monza trophy, which nobody liked until Kimi ate out of it, the grid gig that played to an empty crowd, the AWS commentary situation improving, and have our eyes on Madrid. Madrid's testing week brought us copper wire theft, three suspension failures, two chassis failures, and a track that at least one team principal is already calling a car killer. We are setting our recordings to extra long just in case. And Disney continues to take crumbs. They showed up at Monza with the Cars activation that F1 fans have been waiting for since the partnership was announced. It landed like a tree falling in a forest with nobody around. Like, subscribe, and find us at @brandformulapod everywhere. Lights out. #F1 #Marketing #SportsMarketing #MonzaGP #KimiAntonelli #PierreGasly #Ferrari #Lewis Hamilton #BrandStrategy #Leadership #Disney #Sponsorships #FemaleFandom #BrandFormula Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

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  Episode #17

  Hungarian GP | "Leclerc, Leclerc", Sainz Spice & Best and Could Be Better

  Jul 27, 202638 minS1

  We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode seventeen, the last race before silly season, and Hungary delivered enough drama to carry us through the whole break. The boys were fighting. Carlos didn't apologise. Max did the overtake of the season and immediately wanted to report Lewis to the stewards. Classic. We open on the race, Carlos's brand problem, and why the bullish strategy he is taking right now matters more than people think going into a silly season where his name keeps coming up. We also touch on the Bahrain Grand Prix happening in Malaysia, which is a sentence that is genuinely hard to market, and what that means for the race calendar as a brand story. Then we get into our Best and Could Be Better format for the first half of the season. On the best list: the Landostand, which remains a ten out of ten with no notes. Cannes Grand Prix to be, Kit Kat losing a truck full of Formula One shaped chocolate bars and the internet losing its mind with it, a masterclass in finding an unexpected insight and staying true to a brand. Anthropic and Williams building in public together and making it a B2Human story as much as a B2B one. LVMH and the Louis Vuitton trophy trunk turning up at the World Cup and every Formula One fan in the comments going, yes obviously, we know what that is. Nu bank showing up simply and consistently. Cadillac figuring out how to use Bottas after a few races of working it out. And Charles Leclerc's adult era, a Ferrari wedding drive, an L'Oreal deal, and more eight sleep (and Leo) on the feed please. On the could be better list: Lego in year two, which tried too hard and lost the human truth that made year one so good. Meta AI on Mercedes with a reversed logo as well as consumer privacy concerns Velo at Silverstone creating an age-gated fan activation for what turned out to be a games tent, and smoke free sponsorship on a grid increasingly built around young fans. And finally, a gentle but firm note to Carmen to please rename the skincare brand. Barriers is not it. Two special silly season episodes incoming. Things are about to move. Like, subscribe, and find us at @brandformulapod everywhere. Lights out. #F1 #Marketing #SportsMarketing #HungarianGP #CarlosSainz #LandoNorris #KitKat #Anthropic #Williams #LVMH #LouisVuitton #Cadillac #Lego #MetaAI #FemaleFandom #BrandFormula Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

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  Episode #16

  Belgian GP || George Is Off-Brand, Testing B2C, and Alessandro for Lavazza

  Jul 20, 202634 minS1

  We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode sixteen and it's a sweet one. Belgium delivered red bullets out of the gate, a stewards decision that had even George saying it was wrong, and Isack Hadjar going from twenty-first to sixth on strategy alone. We are in our reformed Max haters era and the tow lap did not hurt. We open on George. His brand has always been the safe one. The rule book reader. The politician of the paddock. So watching him come off the rails in public over the last few weekends is a genuine brand crisis in slow motion. We get into what it means when a manufactured persona starts to crack, why Toto is now one of the most interesting comms case studies in sport, and what it looks like when even a leader as skilled as him struggles to navigate a driver that's going against the team brand from inside the garage. Then the main topic. B2C is quietly arriving on the F1 grid and we want to talk about it. We use the Whoop x Ferrari partnership as our entry point. A consumer wearable carved out of a sea of enterprise tech sponsors, sitting on Charles Leclerc's race suit, We get into why these partnerships and how exclusive tech contracts are quietly blocking entire new revenue categories, and why teams negotiating those agreements need to think harder about where technology is going before they sign away the category. We also have words about Nespresso. The same George Clooney ad. Every commercial break. To a live captive audience of people who actually understand coffee culture inside a sport where drivers drink espresso before they get in the car. We have notes. And Mordecai has a pitch for Lavazza involving Alessandro, the man who pushes Charles's car out of the garage with the energy of someone who has never once considered not taking his job seriously. Book him immediately. One race to go before the summer break and silly season is about to start making noise. Esteban watch is officially on. Like, subscribe, and find us at @brandformulapod everywhere. Lights out. #F1 #Marketing #SportsMarketing #BelgianGP #GeorgeRussell #Mercedes #TotoWolff #Whoop #Ferrari #B2CMarketing #Sponsorships #BrandPartnerships #FemaleFandom #Nespresso #BrandFormula Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

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