Brand Formula: An F1 Marketing Podcast

Welcome to Brand Formula, a new podcast focused on the marketing and brands at play in Formula 1 today. Your hosts Mordecai & Elyssa, have 30 years of marketing experience across agencies, in house at brands, digital platforms, content studios, and more. Also, they are big F1 fans. Elyssa was raised on F1 from childhood and Mordecai is a Drive To Survive covid convert. Each week Brand Formula will bring to takes on the brands around F1, the teams, and the driver’s themselves. Analyzing the advertising and marketing moves being made, the audience as it continues to evolve across markets, and look at white spaces they think need to be covered. Who is seeing a ROI and who’s DNFed. Here we look at the brand formulas shaping F1 today. Thank you for listening, Hosted on Acast. See acast.com/privacy fo

Brand Formula: An F1 Marketing Podcast is a sports podcast hosted by Brand Formula, with 17 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Brand Formula hosts Brand Formula: An F1 Marketing Podcast, a sports show with 17 episodes published.

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  Episode #17

  Hungarian GP | "Leclerc, Leclerc", Sainz Spice & Best and Could Be Better

  Jul 27, 202638 minS1

  We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode seventeen, the last race before silly season, and Hungary delivered enough drama to carry us through the whole break. The boys were fighting. Carlos didn't apologise. Max did the overtake of the season and immediately wanted to report Lewis to the stewards. Classic. We open on the race, Carlos's brand problem, and why the bullish strategy he is taking right now matters more than people think going into a silly season where his name keeps coming up. We also touch on the Bahrain Grand Prix happening in Malaysia, which is a sentence that is genuinely hard to market, and what that means for the race calendar as a brand story. Then we get into our Best and Could Be Better format for the first half of the season. On the best list: the Landostand, which remains a ten out of ten with no notes. Cannes Grand Prix to be, Kit Kat losing a truck full of Formula One shaped chocolate bars and the internet losing its mind with it, a masterclass in finding an unexpected insight and staying true to a brand. Anthropic and Williams building in public together and making it a B2Human story as much as a B2B one. LVMH and the Louis Vuitton trophy trunk turning up at the World Cup and every Formula One fan in the comments going, yes obviously, we know what that is. Nu bank showing up simply and consistently. Cadillac figuring out how to use Bottas after a few races of working it out. And Charles Leclerc's adult era, a Ferrari wedding drive, an L'Oreal deal, and more eight sleep (and Leo) on the feed please. On the could be better list: Lego in year two, which tried too hard and lost the human truth that made year one so good. Meta AI on Mercedes with a reversed logo as well as consumer privacy concerns Velo at Silverstone creating an age-gated fan activation for what turned out to be a games tent, and smoke free sponsorship on a grid increasingly built around young fans. And finally, a gentle but firm note to Carmen to please rename the skincare brand. Barriers is not it. Two special silly season episodes incoming. Things are about to move. Like, subscribe, and find us at @brandformulapod everywhere. Lights out. #F1 #Marketing #SportsMarketing #HungarianGP #CarlosSainz #LandoNorris #KitKat #Anthropic #Williams #LVMH #LouisVuitton #Cadillac #Lego #MetaAI #FemaleFandom #BrandFormula Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

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  Episode #16

  Belgian GP || George Is Off-Brand, Testing B2C, and Alessandro for Lavazza

  Jul 20, 202634 minS1

  We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode sixteen and it's a sweet one. Belgium delivered red bullets out of the gate, a stewards decision that had even George saying it was wrong, and Isack Hadjar going from twenty-first to sixth on strategy alone. We are in our reformed Max haters era and the tow lap did not hurt. We open on George. His brand has always been the safe one. The rule book reader. The politician of the paddock. So watching him come off the rails in public over the last few weekends is a genuine brand crisis in slow motion. We get into what it means when a manufactured persona starts to crack, why Toto is now one of the most interesting comms case studies in sport, and what it looks like when even a leader as skilled as him struggles to navigate a driver that's going against the team brand from inside the garage. Then the main topic. B2C is quietly arriving on the F1 grid and we want to talk about it. We use the Whoop x Ferrari partnership as our entry point. A consumer wearable carved out of a sea of enterprise tech sponsors, sitting on Charles Leclerc's race suit, We get into why these partnerships and how exclusive tech contracts are quietly blocking entire new revenue categories, and why teams negotiating those agreements need to think harder about where technology is going before they sign away the category. We also have words about Nespresso. The same George Clooney ad. Every commercial break. To a live captive audience of people who actually understand coffee culture inside a sport where drivers drink espresso before they get in the car. We have notes. And Mordecai has a pitch for Lavazza involving Alessandro, the man who pushes Charles's car out of the garage with the energy of someone who has never once considered not taking his job seriously. Book him immediately. One race to go before the summer break and silly season is about to start making noise. Esteban watch is officially on. Like, subscribe, and find us at @brandformulapod everywhere. Lights out. #F1 #Marketing #SportsMarketing #BelgianGP #GeorgeRussell #Mercedes #TotoWolff #Whoop #Ferrari #B2CMarketing #Sponsorships #BrandPartnerships #FemaleFandom #Nespresso #BrandFormula Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

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  Episode #15

  British GP || Lego & The LandoStand

  Jul 7, 202635 minS1

  British GP | Lego & the Landostand — Episode 15 We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode fifteen and this was Mordecai's "home race". Over five hundred and fifty thousand people over a weekend. No Glastonbury this year, so Silverstone stepped all the way up, and it showed. We open on the LandoStand. Sixteen thousand fans in neon and blobs, Lando understood the brief in a way that nobody else on the grid has quite cracked yet. We get into why the visual identity works, why orange at Zandvoort is a murkier message, and why George's response to it told you everything you need to know about George. Then Lego. The second drivers' parade in Lego go-karts happened, and we get into the real question that raises, which is where the line sits between a sponsorship deal, driver obligations, and the ethics of using athletes in your marketing without direct compensation. We also ask whether the Lego partnership has drifted from its own brand formula. The engineering story, the STEM angle, the F1 Academy investment, and the creativity that made Lego iconic in the first place are all sitting there waiting to be used. The go-kart parade is the least interesting version of what this partnership could be. We also touch on Christian Horner showing up at Silverstone and Ollie Bearman driving Senna's first-win car in one of the best Sky segments in recent memory. Plus Fashion Roadman in the paddock giving us the logo-sport take we didn't know we needed, Shell and Ferrari's seventy-five year partnership getting a quiet nod in a weekend of very loud new money, and why by this time next year female fans will likely be the majority. The maths are the maths. Two more races before the summer break and silly season is about to get loud. Like, subscribe, and find us at @brandformulapod everywhere. Lights out. #F1 #Marketing #SportsMarketing #BritishGP #Silverstone #LandoNorris #Lego #ChristianHorner #FemaleFandom #DriverBranding #Sponsorships #BrandPartnerships #F1Academy #BrandFormula Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

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  Episode #14

  Austrian GP | Cannes Lions Report

  Jun 30, 202650 minS1

  We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are back for episode fourteen, and they are both only recently recovered. From the heat. From the Croisette. From Cannes Lions. We open on Austria first. George Russell read the fine print, followed the rules to the letter, and won a race. The man will run to the stewards faster than anyone we've ever seen, but he can drive and the numbers don't lie. We also get into Crofty anointing a winner with ten laps to go in a race where everyone finished within two seconds of each other, the drone shot of the season, and why the Sky commentary bias conversation is not going away. Then we head to the south of France. Mordecai was there. Elyssa was there. The heat was unconscionable. F1 was everywhere at Cannes Lions this year, and we walk through it event by event. Salesforce announcing a new V-Carb partnership with a panel that was supposed to feature Arvid Lindblad and delivered Liam Lawson instead. Lando Norris and McLaren's CMO Lou showing up at Sport Beach to talk about golf. Carlos Sainz walking out to Smooth Operator, getting mispronounced by his own panel moderator, and still delivering on why Drive to Survive access was the best brand decision he ever made. George Russell packing a room so full people were sneaking in from the Croisette. And Susie Wolff, hosted by Naomi Schiff, laying out the F1 Academy sponsorship playbook in a way that made Mordecai realise we've been sleeping on what the Wolffs are quietly building. That one is getting its own episode. We also get into Aston Martin's FT panel on redefining luxury, the gap between their brand story and their on-track reality right now, and what a board-level moment looks like when performance and narrative are no longer aligned. And we close on Mordecai's biggest Cannes takeaway. The creator era has officially arrived at the festival, and the dinner is about to be bought for a very different guest list. Next year's Cannes will not look like this one. We're putting it on record. Like, subscribe, and find us at @brandformulapod everywhere. Silverstone is next and Mordecai is surrounded by pop-ups. Lights out. #F1 #Marketing #SportsMarketing #AustrianGP #CannesLions #McLaren #Williams #AstonMartin #CarlosSainz #LandoNorris #GeorgeRussell #SusieWolff #F1Academy #CreatorEconomy #BrandFormula Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

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  Episode #13

  Barcelona GP | Vince Lewis! & Can F1 Start Getting Picky With Sponsors?

  Jun 16, 202631 minS1

  We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are at the baker's dozen, and we needed to start with Lewis Hamilton. A win that transcends the sport, an anthem that broke us, and the most public phone call of his life happening directly into a press pen microphone. Brand Lewis is officially back, and we are here for it. We also get into the Monaco appeal fallout that nobody actually wins, ie. Pierre Gasly's P3 created a domino effect with no clean resolution, are caught by surprise that Sky brought us a Love Island x F1 crossover moment. Then the real conversation. F1's sponsorship deck is worth three billion dollars, sponsor visibility is up ninety percent since 2020, and nearly six hundred different brands can get exposure in a single broadcast. So we ask the question that's been building for a while. Is it time for F1 to actually get selective? We get into the rise of wellness brands on the grid, why gambling sponsors banned from the Premier League are now knocking on F1's door, the genuine tension between fintech brands and gambling categories sharing the same sponsorship deck, and what it means that Formula One is one of the only sports left where brands don't seem to care who they're standing next to. We also unpack the B2B versus B2C split quietly reshaping where sponsorship money actually goes, and whether Monaco followed Miami's playbook this year a little too closely. Plus a global lens on why some sponsorships are doing as much foreign policy work as commercial strategy, what the TikTok and Claude rollout patterns can teach us about sponsorship territory restrictions, and why Levi's covering up their own logo at the World Cup is some of the smartest brand judgment we've seen all year. We close on growth. F1 is up 138 percent in revenue since 2021 and nowhere close to plateauing, but we ask what sustainable growth actually looks like once it inevitably does. We're off to Cannes Lions next week. Catch us there or catch us back here for episode fourteen. Like, subscribe, and find us at @brandformulapod everywhere. Lights out. #F1 #Marketing #SportsMarketing #BarcelonaGP #LewisHamilton #Ferrari #Sponsorships #BrandPartnerships #FIA #CannesLions #SportsSponsorship #BrandFormula Hosted on Acast. See acast.com/privacy for more information.

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