
Brand Rescue: Public Relations Unfiltered
Why My Agency Doesn't Sell Packages
Packages sound simple: give clients a few options, let them pick what they need, and make the sales process easier. So why has Whitney spent years running an agency without them? In this episode, Whitney gets into the age-old agency debate around packages and why they can create more problems than they solve. She breaks down why PR agencies need to look beyond a list of deliverables, what clients are really paying for, and why letting a client prescribe their own marketing strategy can get you into trouble. Connect with Whitney on Instagram Connect with Whitney on LinkedIn

