Brand Therapist

Do you feel lost in the noise? Do you put yourself out there and fall flat? Yamilca Rodríguez, also known as “The Brand Therapist,” interviews entrepreneurs each week. She digs deep and psychoanalyzes brands. Fifteen years at Procter & Gamble makes her the hacking expert in brand building. Each episode contains powerful information to brand yourself or your organization. Sit on your couch and create the brand of your dreams. Hosted on Acast. See acast.com/privacy for more information.

Brand Therapist is a business podcast hosted by Yamilca Rodriguez, with 117 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Yamilca Rodriguez hosts Brand Therapist, a business show with 117 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #116

  Crafting Your Why: How the Hero’s Journey Unlocks the True Power of Personal Branding

  Dec 25, 202424 minS0

  <p>Did you know that brands with a strong emotional connection outperform their competitors by 85%?</p><br><p>In this episode, we’ll dive into the heart of personal branding: crafting your "why" through the timeless framework of the Hero’s Journey. Whether you're an entrepreneur or a leader, discovering and articulating your “why” is the first step toward building a brand that deeply resonates with your audience.</p><br><p>I’ll share my unique approach, using psychology and neuroscience to create humanized and authentic brand stories. Together, we’ll walk through the five key stages of the Hero’s Journey - Or...

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  Episode #115

  Most Business Owners Don’t Treat Their Company Like an Asset - And It’s Costing Them Millions. Secrets to Small Business Success: Scaling, Branding, and Building Value with Marcus Hamaker

  Dec 11, 202434 minS0

  <p>Why do so many small businesses fail, and what separates success from struggle?</p><br><p>In this episode, I’m joined by Marcus Hamaker, a seasoned entrepreneur, business strategist, and CEO of Boost USA. With over 30 years of leadership experience, Marcus shares his insights on overcoming common growth obstacles, scaling efficiently, and building a brand that reflects your business’s core values. Marcus also discusses the mindset shift business owners need to move from running a lifestyle business to creating a scalable, sellable asset.</p><br><p>Throughout this episode, Marcus dives into his journey from growing up in a...

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  Episode #114

  From Clinical Psychology to Design Success: Building an Authentic Brand with Courtney Petrin

  Nov 27, 202430 minS0

  <p>Have you ever felt like something was missing from your career, even after checking all the boxes?</p><br><p>In this episode, I’m joined by Courtney Petrin, a self-made entrepreneur who transitioned from a career in clinical psychology to founding a thriving design and renovation firm in Sarasota, Florida. Courtney shares her journey from working in mental health to flipping houses, which unexpectedly evolved into a client-focused business centered on crafting authentic brand stories through personalized designs.</p><br><p>Throughout this episode, Courtney discusses how her psychology background equips her to connect deeply with clients, build tr...

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  Episode #113

  From Invisible to Unstoppable: How to Transform Your Style with Empowered Image Innovator Amy Janece

  Nov 13, 202433 minS0

  <p>Does your appearance truly reflect who you are?</p><br><p>In this episode, I’m joined by Amy Janece, an empowered image innovator who helps individuals align their appearance with their authentic selves. With her unique approach that combines color psychology and personal styling, Amy enables clients - especially coaches, speakers, and entrepreneurs - to exude confidence and authenticity through their personal style. Amy is a bestselling author and sought-after speaker who guides clients to discover their unique elemental color palette, empowering them to make a lasting and genuine impact.</p><br><p>Throughout this episode, you'll hear Am...

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  Episode #112

  From Invisible to Unstoppable: 3 Steps to Transform Your Brand Identity

  Oct 30, 202421 minS0

  <p>Have you ever wondered why some brands thrive while others get lost in the noise?</p><br><p>In today's solo episode, we'll explore the key steps to transform your brand from invisible to unstoppable. I’ll guide you through the challenges many brands face, like inconsistent messaging and a lack of clear identity, and show you how to overcome them with practical, proven strategies.</p><br><p>Throughout this episode, you'll learn to define your brand’s core essence, craft a super fan persona that resonates with your audience, and build a messaging architecture that screams consistency and trus...

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