BrandBusters CPG and eCommerce Podcast

BrandBusters is a weekly 20-30-minute podcast where we shoot it to you straight on all things CPG, eCommerce, and wellness!

BrandBusters CPG and eCommerce Podcast is a business podcast hosted by James Schwyn and Sean Lee, with 28 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

James Schwyn and Sean Lee hosts BrandBusters CPG and eCommerce Podcast, a business show with 28 episodes published.

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  Episode #28

  BrandBusters Ep. 28: Aidan Morris & Matt Wilson, Co-Founders of Orion Supplements

  May 28, 202542 minS0

  <p>In Episode 28, James and Sean sit down with Aidan Morris and Matt Wilson, Co-Founders of Orion Supplements — the Gen Z-driven, flavor-first protein powder brand shaking up the health and wellness aisle. In this episode, we cover:<br>-Starting Orion in a college entrepreneurship class with $5,000 and a kitchen full of cocoa and PB Fit<br>-Bootstrapping production with midnight shifts in a Cincinnati commercial kitchen and zero experience in supplement formulation<br>-Building a community-powered brand by selling face-to-face in gyms and hitting the road in the now-legendary Orion RV (sleeping behind gyms included)<br>-Designing packaging with personality — from...

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  Episode #27

  BrandBusters Ep. 27: James Pidhurney, Co-Founder of Chalkless

  Apr 30, 202544 minS0

  <p>In Episode 27, James and Sean sit down with James Pidhurney, Co-Founder of Chalkless, the patented grip enhancement brand shaking up sports, fitness, and even military training. In this episode, we cover:<br>-Landing a double deal on Shark Tank with Mr. Wonderful and Rohan Oza (and what came after)<br>-Building Chalkless from scratch by starting with driveway experiments and Gold Bond bottle hacks during the pandemic<br>-Engineering the brand’s trade show booth experiences to maximize engagement, data, and sales<br>-Surprising customer use cases — from pole fitness to pipe fitting to equestrian riders blocking horse sweat mid...

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  Episode #26

  BrandBusters Ep. 26: Mike Rosinus & Julia Botsford, Father-Daughter Founders of GoHydrate

  Apr 2, 202542 minS0

  <p>In Episode 26 of BrandBusters, James and Sean sit down with Mike Rosinus and Julia Botsford, the father-daughter duo behind GoHydrate, the clean hydration brand redefining what’s in your water. With Mike’s background in private equity and Julia’s 15+ years in big CPG at Kraft Heinz and Mars Food, they’ve turned a family hobby into a fast-growing DTC brand that’s competing in one of the most crowded categories in CPG.<br>In this episode, we dive into:<br>-The decade-long journey of GoHydrate—from Wall Street to wellness—and how a pivot away from creatine led to a rebrand a...

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  Episode #25

  BrandBusters Ep. 25: Dylan Menter, Founder of Bear Balanced Creatine Gummies

  Mar 5, 202545 minS0

  <p>In Episode 25 of BrandBusters, James and Sean sit down with Dylan Menter, founder of Bear Balanced, the world’s first creatine gummy brand. A Marine Corps veteran, SpaceX alum, and host of the How to Entrepreneur podcast, Dylan has built Bear Balanced into a category-defining brand in the booming sports supplement space.<br />In this episode, we dive into:<br />-The surprising origin story of Bear Balanced and how a gym mishap led to an industry-first innovation<br />-Why gummies have become a dominant format in supplements and how they compare to traditional powders in bioavailability and effectiveness<br />-T...

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  Episode #24

  BrandBusters Ep. 24: Martin Forde, Retail Strategist & Former Dr. Squatch Retail Director

  Feb 20, 202546 minS0

  <p>In Episode 24 of BrandBusters, James and Sean sit down with Martin Forde, a retail CPG sales expert whose career spans from PepsiCo to Dr. Squatch. Now running his own company, Martin helps brands craft winning retail strategies. <br>In this episode, we dive into:<br>-Why Martin chose to double down on retail sales over the popular DTC and Amazon-first approach<br>-Key considerations for brands moving from digital-first to brick-and-mortar, including retail readiness, pricing strategies, and retailer selection<br>-How DTC data can be leveraged to build a smart retail expansion plan<br>-The role of omnichannel strategies...

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