Branded Assets with Kate Bouchard

A smart, sassy podcast about business, money, and modern brand culture. From the rise and fall of the world's biggest brands to conversations about venture capital, personal branding, and who actually gets to build wealth, the show makes money and business accessible, sharp, and fun. Branded Assets is where financial trends, business culture, and billion-dollar gossip come together like your most informed group chat. Hosted by brand strategist and entrepreneur Kate Bouchard, Branded Assets demystifies money, reframes power, and brings women into the conversations shaping modern business and wealth. Told through the lens of a female founder with 15+ years in advertising and branding, and two companies under her belt, including a wellness tech startup, Branded Assets brings an insider’s perspective to brand strategy, entrepreneurship, and modern wealth building. Pull up a chair.

Branded Assets with Kate Bouchard is a business podcast hosted by Armature Collective, with 12 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Armature Collective hosts Branded Assets with Kate Bouchard, a business show with 12 episodes published.

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  Episode #12

  Etsy is Anti-Jeff Bezos, Levi's Viral World Cup Win, & Polaroid Hits the Streets in NYC

  Jul 6, 202637 minS1

  Has hating on billionaires become one of the smartest marketing strategies of the moment? In this Rich Girl Rundown episode segment, Kate and Ada unpack Etsy's bold "Shop Non-Billionaire Jeffs" campaign and debate whether brands are successfully tapping into growing anti-billionaire sentiment or simply capitalizing on Amazon's success. Is this the future of challenger-brand marketing, or does it say more about today's consumers than the brands themselves? They also break down one of the smartest marketing moments of the World Cup, as Levi's turned FIFA's attempt to hide its logo into a viral social media campaign that generated even more attention than traditional sponsorship. Plus, they gossip what Justin Trudeau's relationship with Katy Perry says about legacy, leadership, and the growing overlap between celebrity and politics. In this episode: Why Etsy's anti-Amazon campaign is sparking debate Is anti-billionaire branding a smart strategy or a risky one? How Levi's turned a logo cover-up into a viral marketing win Gillette’s response to the FIFA rules and whether it was as effective Why creative, quick thinking often beats sponsorship dollars The difference between creating ads and creating cultural moments Justin Trudeau, Katy Perry, and the politics of public image Immigration trends in Canada and their potential impact Polaroid’s analog, out-of-home, anti-AI campaign hits New York streets Kate and Ada's Rich Girl takes on what today's brands are getting right _________________ Follow & Subscribe If you enjoyed this episode, forward it to a friend or colleague who loves smart marketing, branding, business strategy, and the stories shaping culture. And don't forget to follow the podcast so you never miss an episode. _________________ LINKS: Join the Branded Assets community on Instagram Read the Branded Assets Substack Follow Kate on Instagram , TikTok and LinkedIn Connect with Ada on Instagram and LinkedIn _________________ KEYWORDS: Brand marketing, branding strategy, challenger brands, Amazon, Jeff Bezos, Etsy, anti-billionaire marketing, consumer trends, viral marketing, Levi's, FIFA World Cup, ambush marketing, sponsorship strategy, social media marketing, brand storytelling, creative advertising, Polaroid, out-of-home advertising, NYC marketing campaign, AI marketing, brand strategy, business news, entrepreneurship, founder insights, marketing podcast, branding podcast, public relations, Justin Trudeau, Katy Perry, business commentary, Rich Girl Rundown

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  Episode #10

  Emma Grede Doesn’t Pack Lunches, AI Ad Proof, and the Return to Cinemas

  May 25, 202637 minS1

  <p>Emma Grede says she spends just three focused hours with her kids on weekends and the internet had thoughts. </p><p>In this Rich Girl Rundown episode, Kate Bouchard and Ada Slivinski talk about Emma Grede’s new book, unpack the double standards around motherhood and ambition, and why Emma’s “high impact core memory mom” philosophy sparked such intense debate online.</p><p>Then, the conversation shifts to AI and advertising. Why are brands pre-emptively showing behind-the-scenes footage to prove their campaigns were made by humans? From Apple to LEGO to Aerie, brands are now defensively “showing receipts” as audiences...

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  Episode #9

  The Case for a 9-5, and Why You Shouldn’t Go Straight to Entrepreneurship

  May 11, 202630 minS1

  <p>Should you work in corporate before starting a business?</p><p>After a whirlwind few weeks. a sold-out gala, raising over $500,000 for the Looking Glass Foundation, a sick kid at home, and barely making this episode's deadline. Kate is hitting record with something that’s been on her mind lately: career paths.</p><p>In this solo episode, Kate breaks down a perspective that might surprise you. Despite being a founder and entrepreneur for the past 8 years, she doesn’t think you should start with being self employed.</p><p>Before building two companies, Kate spent 12 years working inside corp...

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  Episode #8

  Sephora Takes Pole Position with F1, the $10B Rise of Quince, and is Nike Trolling the Manosphere?

  Apr 27, 202636 minS1

  <p>In this week’s Rich Girl Rundown, Kate and Ada are back breaking down the brand moves, cultural shifts, and billion-dollar strategies shaping what’s next.</p><p>First, Sephora enters Formula 1 through a partnership with F1 Academy, and it’s not just about beauty. With women now making up a growing share of the F1 fanbase, this move signals a much bigger shift in where brands are finding relevance, influence, and future growth.</p><p>Then, Nike teams up with Louis Theroux to promote Air Max, just days before his “Manosphere” documentary drops on Netflix. We unpack whether Nike is tr...

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  Episode #7

  Using PR to Build Buzz While You Raise with Sarah Mawji of Venture Strategies

  Apr 20, 202643 minS1

  <p>When you’re raising capital, visibility isn’t vanity — it’s leverage.</p><p>When Kate was raising for Loba, she kept hearing the same thing: “You’re everywhere.” But behind that perception wasn’t a big budget — it was a strategic (and relentless) push for visibility.</p><p>In this episode, Kate sits down with PR strategist Sarah Mawji of Venture Strategies to unpack what actually goes into building that kind of momentum during a fundraise.</p><p>Using Loba as a case study, they break down:</p>The PR and media strategies that helped build credibility without a big spendHow to...

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