Branded Assets with Kate Bouchard

A smart, sassy podcast about business, money, and modern brand culture. From the rise and fall of the world's biggest brands to conversations about venture capital, personal branding, and who actually gets to build wealth, the show makes money and business accessible, sharp, and fun. Branded Assets is where financial trends, business culture, and billion-dollar gossip come together like your most informed group chat. Hosted by brand strategist and entrepreneur Kate Bouchard, Branded Assets demystifies money, reframes power, and brings women into the conversations shaping modern business and wealth. Told through the lens of a female founder with 15+ years in advertising and branding, and two companies under her belt, including a wellness tech startup, Branded Assets brings an insider’s perspective to brand strategy, entrepreneurship, and modern wealth building. Pull up a chair.

Branded Assets with Kate Bouchard is a business podcast hosted by Unknown Host, with 0 episodes on record and a Required Pod Score of 80.

Unknown Host hosts Branded Assets with Kate Bouchard, a business show with 0 episodes published.

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  Episode #14

  Sydney Sweeney’s Playbook, Are We Building Brands for Robots?, and How Nobody Reads the Article

  Sep 28, 20261h 8mS2

  Is Sydney Sweeney playing the outrage economy perfectly? Will AI become the new gatekeeper between brands and consumers? And have we collectively lost the ability to read past the headline? In this episode of Rich Girl Rundown, Kate is joined by Olivia Lovenmark-Hay, founder and CEO of Coupe Beverages , the company behind Duchess Cocktails , to unpack the business, branding and cultural stories taking over the group chat. First up: Sydney Sweeney’s controversial Novig sports betting campaign. Kate and Olivia get into the backlash from female athletes, the male gaze, how men are vulnerable to gambling addiction, Sweeney’s equity stake, and whether outrage marketing is brilliant strategy or a risky long-term play for her personal brand. Then, they dig into potential private investment in Canadian airports and why the headlines don’t tell the whole story. From Mark Carney and Canadian politics to clickbait and media literacy, consider this your reminder to actually read the article. AI is also coming for your shopping cart. Mastercard and Visa are exploring AI agents that don’t just recommend what you should buy, but actually buy it for you. What happens when AI becomes the intermediary between brands and consumers? And are marketers about to go from building brands for humans to building brands for robots? Plus, Kate and Olivia get into AI slop in Vogue, and what Canada becoming an associate member of the European Union could mean for our economy, U.S. relationship and Canadian identity. Could the next generation of Canadian ambition look a little less American and a little more European? It’s business, brands, billion-dollar gossip and a few spicy takes along the way. Welcome to Rich Girl Rundown in Season 2. __ Follow & Subscribe Enjoyed this episode? Share it with a friend and follow Branded Assets on Spotify or Apple Podcasts so you never miss an episode. __ LINKS: Join the Branded Assets community on Instagram Read the Branded Assets Substack Follow Kate on Instagram , TikTok and LinkedIn Connect with Olivia on Instagram and LinkedIn Follow Duchess Cocktails and Duchess Cafe Vancouver __ KEYWORDS: Sydney Sweeney, Novig, sports betting, outrage marketing, celebrity branding, brand strategy, AI shopping, AI agents, Mastercard AI, Visa AI, agentic commerce, consumer behaviour, brand discovery, Vogue, Canadian airports, Mark Carney, Canadian politics, Canada EU relations, Canadian identity, Canada US relations, media literacy, marketing podcast, women entrepreneurs, Rich Girl Rundown, Branded Assets podcast

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  Episode #13

  Your Fave Virgo Brags A Little

  Sep 14, 202617 minS2

  We’re back, friends! Season 2 of Branded Assets is officially here , and apparently taking a summer break from recording did NOT mean taking a break from thinking about brands, business and culture. I can’t help myself. In this first episode back, I share some personal updates from the summer break. PLUS what’s in store for Season 2, including more guests, a new rotating co-host format for Rich Girl Rundown episodes, and a few of the smart, funny women who will be joining me this season. I also revisit some of the topics discussed in Season 1 and ask: what happened next? From my admittedly very satisfying Cineplex prediction and the return of movie theatres, to Sleep or Die founder Lauren Sudeyko turning a viral moment into a $1M raise, we’re revisiting some of the brands and trends I’ve had my eye on. I’ve also been noodling about what’s next for leisurewear and fitness, and how venture capital and health-tech startups are finally paying attention to women’s health. Of course, because it’s Virgo season, I’m also taking a little credit where credit is due. Consider this your official welcome back! Thanks for being here. _________________ Follow & Subscribe If you enjoyed this episode, make sure to follow Branded Assets on Spotify, Apple Podcasts, and YouTube, and share it with someone who’s building, investing, or simply paying attention. _________________ LINKS: Join the Branded Assets community on Instagram Read the Branded Assets Substack Follow Kate on Instagram , TikTok and LinkedIn _________________ KEYWORDS: Branded Assets, Branded Assets podcast, Season 2, brand strategy, marketing trends, business trends, consumer trends, Cineplex, movie theatres, box office, return to cinemas, Sleep or Die, Lauren Sudeyko, startup fundraising, female founders, venture capital, angel investing, viral marketing, brand virality, customer acquisition, LTV, leisurewear, fitness apparel, Lululemon, athleisure, fashion innovation, women’s health, menopause, perimenopause, PCOS, endometriosis, reproductive health, fertility, wellness, women’s health startups, health technology, cycle tracking, Natural Cycles, Oura Ring, female consumers, brand building, business and culture, marketing and culture, Rich Girl Rundown, Canadian business, Canadian brands, Vancouver entrepreneur, female entrepreneur, Virgo season

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  Episode #12

  Etsy is Anti-Jeff Bezos, Levi's Viral World Cup Win, & Polaroid Hits the Streets in NYC

  Jul 6, 202637 minS1

  Has hating on billionaires become one of the smartest marketing strategies of the moment? In this Rich Girl Rundown episode segment, Kate and Ada unpack Etsy's bold "Shop Non-Billionaire Jeffs" campaign and debate whether brands are successfully tapping into growing anti-billionaire sentiment or simply capitalizing on Amazon's success. Is this the future of challenger-brand marketing, or does it say more about today's consumers than the brands themselves? They also break down one of the smartest marketing moments of the World Cup, as Levi's turned FIFA's attempt to hide its logo into a viral social media campaign that generated even more attention than traditional sponsorship. Plus, they gossip what Justin Trudeau's relationship with Katy Perry says about legacy, leadership, and the growing overlap between celebrity and politics. In this episode: Why Etsy's anti-Amazon campaign is sparking debate Is anti-billionaire branding a smart strategy or a risky one? How Levi's turned a logo cover-up into a viral marketing win Gillette’s response to the FIFA rules and whether it was as effective Why creative, quick thinking often beats sponsorship dollars The difference between creating ads and creating cultural moments Justin Trudeau, Katy Perry, and the politics of public image Immigration trends in Canada and their potential impact Polaroid’s analog, out-of-home, anti-AI campaign hits New York streets Kate and Ada's Rich Girl takes on what today's brands are getting right _________________ Follow & Subscribe If you enjoyed this episode, forward it to a friend or colleague who loves smart marketing, branding, business strategy, and the stories shaping culture. And don't forget to follow the podcast so you never miss an episode. _________________ LINKS: Join the Branded Assets community on Instagram Read the Branded Assets Substack Follow Kate on Instagram , TikTok and LinkedIn Connect with Ada on Instagram and LinkedIn _________________ KEYWORDS: Brand marketing, branding strategy, challenger brands, Amazon, Jeff Bezos, Etsy, anti-billionaire marketing, consumer trends, viral marketing, Levi's, FIFA World Cup, ambush marketing, sponsorship strategy, social media marketing, brand storytelling, creative advertising, Polaroid, out-of-home advertising, NYC marketing campaign, AI marketing, brand strategy, business news, entrepreneurship, founder insights, marketing podcast, branding podcast, public relations, Justin Trudeau, Katy Perry, business commentary, Rich Girl Rundown

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  Episode #10

  Emma Grede Doesn’t Pack Lunches, AI Ad Proof, and the Return to Cinemas

  May 25, 202637 minS1

  <p>Emma Grede says she spends just three focused hours with her kids on weekends and the internet had thoughts. </p><p>In this Rich Girl Rundown episode, Kate Bouchard and Ada Slivinski talk about Emma Grede’s new book, unpack the double standards around motherhood and ambition, and why Emma’s “high impact core memory mom” philosophy sparked such intense debate online.</p><p>Then, the conversation shifts to AI and advertising. Why are brands pre-emptively showing behind-the-scenes footage to prove their campaigns were made by humans? From Apple to LEGO to Aerie, brands are now defensively “showing receipts” as audiences...

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  Episode #9

  The Case for a 9-5, and Why You Shouldn’t Go Straight to Entrepreneurship

  May 11, 202630 minS1

  <p>Should you work in corporate before starting a business?</p><p>After a whirlwind few weeks. a sold-out gala, raising over $500,000 for the Looking Glass Foundation, a sick kid at home, and barely making this episode's deadline. Kate is hitting record with something that’s been on her mind lately: career paths.</p><p>In this solo episode, Kate breaks down a perspective that might surprise you. Despite being a founder and entrepreneur for the past 8 years, she doesn’t think you should start with being self employed.</p><p>Before building two companies, Kate spent 12 years working inside corp...

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