
BRANDED Leaders
Inside Moët Hennessy’s Marketing Playbook | Regan O'Kon, Why Some Brands Last 100 Years
<p>Centuries of champagne and cognac tradition don’t survive on heritage alone. </p><p>Regan O’Kon, SVP of Commercial Marketing at Moët Hennessy USA, shows how iconic maisons like Dom Pérignon, Hennessy, and Belvedere evolve through cultural moments, rituals, and innovation.</p><p>From U.S. Open activations to music festivals and new serves like the Henny Rita, this is how luxury brands stay relevant while protecting their legacy.</p>






