Branding with Becks

An uplifting marketing and branding podcast for content creators, influencers, entrepreneurs, and small business owners who want to grow online with intention. Hosted by marketing professional and content creator Becks, this weekly podcast delivers practical marketing tips, social media strategy, motivation, and real talk about the highs and lows of building a personal brand and online business.

Branding with Becks is a business podcast hosted by Becks, with 176 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Becks hosts Branding with Becks, a business show with 176 episodes published.

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  Branding with Becks

  Leadership, Reinvention, and the Courage to Start Again: A Conversation with Marianne Abib-Pech

  Aug 18, 202633 min

  What does it take to become an authentic leader in a world that's constantly changing? In this episode, I'm joined by Marianne Abib-Pech, leadership expert, author, entrepreneur, and former Global CFO of Shell Aviation. Rising from financial analyst to one of the most senior finance roles in a global organization, Marianne shares the leadership lessons she learned throughout her career and how they shaped her approach to leading people, navigating change, and building high-performing teams. She is also the author of The Financial Times Guide to Leadership . We explore what separates exceptional leaders from the rest, why self-awareness is the foundation of authentic leadership, and how qualities such as communication, patience, and the power of silence can transform the way you lead. Marianne also shares practical exercises to help you uncover your unique strengths, identify where you can create the greatest impact, and lead with greater confidence and purpose. Whether you're leading a team, building a business, navigating a career transition, or looking to grow professionally, this conversation is filled with insights you can apply immediately. Learn more: https://marianneabibpech.com/ Schedule a branding consult call: https://calendly.com/brandingwithbecks

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  Branding with Becks

  Rethinking Marketing for Sustainable Growth: Systems, Speed & Smarter Metrics with Steve Cozzolongo

  Aug 11, 202619 min

  Are your marketing efforts actually driving growth or just inflating vanity metrics? In this episode, Steve Cozzolongo, Partner & CMO at Digital Position, breaks down how to build a disciplined, system-driven marketing strategy that delivers real, measurable results. From his competitive background in collegiate swimming to leading high-performance campaigns, Steve shares how mindset, speed, and data-driven decisions can transform your business. You’ll learn why moving fast with platform trends matters, how to align with algorithms instead of fighting them, and which metrics actually drive revenue. Plus, discover practical strategies for small businesses, including leveraging community engagement, local SEO, and storytelling to scale efficiently, even on a tight budget. Whether you're a founder, marketer, or entrepreneur, this episode will help you rethink your approach and build a marketing engine designed for sustainable growth. Learn more: https://www.digitalposition.com/index-b

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  Branding with Becks

  Why Your Marketing Message Isn’t Connecting (And How to Fix It)

  Aug 9, 20264 min

  If your marketing feels like it’s getting lost in the noise, this mini episode is your reminder: don’t just create more. Create with your audience in mind. In this micro episode, podcast host Becks and marketing strategist Rich Smith share where to start looking when your marketing isn't generating revenue. You’ll learn why brands often miss the mark by focusing on what they want to say instead of what their audience needs to hear, and how understanding your customer’s motivations can transform your content from something people scroll past into something they remember. Perfect for entrepreneurs, creators, and marketers looking to make their message clearer, more relatable, and more impactful.

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  Branding with Becks

  Clear Positioning Can Transform Your Business: Insights from Krista Patterson of Positioning Collective

  Aug 6, 202616 min

  In this episode, Krista Patterson, CEO and Cofounder of Positioning Collective shares how strong, authentic positioning can significantly impact a company's growth, perception, and agility in the market. The importance of authentic and aspirational positioning for business evolution How to identify signals that your positioning needs to be reexamined Differentiating between branding, messaging, and positioning The long-term value of a well-defined position and when to revisit it Real-world examples of brands that successfully redefined their positioning Practical exercises for clarifying your brand position in one week The role of customer perception and external feedback in shaping positioning Whether you're a startup or an established business, learn practical tips to refine your brand's position and connect more deeply with your audience. Learn more: https://www.positioningcollective.com/

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  Branding with Becks

  Stand Out: Strategic Marketing & Messaging for Growth with Rich M. Smith

  Aug 4, 202617 min

  What does it really take to stand out in today’s crowded market? In this episode, award-winning marketing expert Rich M. Smith breaks down the essential strategies small business owners and entrepreneurs need to grow sustainably. From crafting clear, compelling messaging to identifying the right audience and focusing on high-impact marketing channels, this conversation is packed with practical insights you can apply immediately. Rich shares how to differentiate your business without reinventing it, why understanding customer psychology is your competitive edge, and how to avoid the common trap of chasing tactics without a strategy. He also gives an inside look at his 16-week Growth Studio program and the collaborative approach that helps businesses scale with clarity and focus. Learn more: https://richmsmith.com/

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