Brandwidth On Demand

Every episode, radio's top hosts, PD's and media thought leaders share tips, tools, and tradecraft secrets on remaining relevant in our ever-evolving mediascape. Hosted by veteran manager and 2nd generation broadcaster David Martin and recovering radio programmer and author of "Brandwidth, America's Digital Branding Coach " Kipper McGee.

Brandwidth On Demand is a business podcast hosted by David Martin & Kipper McGee, with 220 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

David Martin & Kipper McGee hosts Brandwidth On Demand, a business show with 220 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #214

  AI Won't Kill Radio. Indecision Might. Guest: Joel Denver, SonicTrek.ai

  Feb 8, 202619 minS7

  AI is reshaping radio—but not in the way many fear. Joel Denver , Co-Founder and CEO of SonicTrek.ai , joins BRANDwidth on Demand to explain what actually changes when AI enters broadcasting, what doesn’t, and why indecision—not innovation—is the real risk. A practical conversation on AI-infused radio, local relevance, human judgment, and the future of audio. Essential listening for anyone shaping the future of radio, podcasts, and audio-first media. One-Minute Martinizing (tap here) Please help us thank these underwriting supporters Musicmaster Radio Content Pro Morning Show Boot Camp Return to BRAND width on Demand episodes

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  Episode #213

  Can You Pass the 4-hour car ride test? Audacy's Tim Roberts on Coaching, Culture & Cashflow

  Oct 28, 202522 minS7

  Tim Roberts is one of radio’s most famous decorated programmers—N ational Country Radio Hall of Fame inductee, multi-time CMA/ACM/Marconi winner , and Radio Ink’s #1 Country Programmer for multiple years. He leads Audacy’s 23-station Country Network while overseeing Detroit’s WYCD & WOMC . In this episode, Tim shares how he’s kept Detroit radio fresh and profitable through changing eras—by championing creativity, coaching through trust, and aligning every idea with brand value and advertiser ROI. He explains why fun beats funny , how to empower talent without smothering originality, and how today’s PDs must think like CEOs of their own brands. One Minute Martinizing - Future You ( read here ) Please help us thank these BRANDWIDTH ON DEMAND supporters: Musicmaster RadioContentPro Throwback Nation Radio Get the FREE BRANDwidth newsletter Return to OTHER BRANDwidth Episodes Mentioned in this episode: visit: www.throwbacknation.com

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  Episode #212

  👉🏻🎧 Mark Ramsey’s 3 Checkmarks For Sticky Audio

  Oct 13, 202529 minS7

  📝 Show Notes Guest: Mark Ramsey — Audio strategist, researcher, and creator of Wondery’s Inside Psycho , Inside Jaws , and I nside The Exorcist series. Hosts: Kipper McGee & Dave Martin Key Topics & Takeaways: From radio research to storytelling: Ramsey saw early that audio could be cinematic—destination content, not filler. Discover the 3 Checkmarks Framework: Every successful project needs it. Few actually use it. Shift in the industry: “Great distribution now creates content — not the other way around.” Why ‘Blue Ocean’ ideas matter: Find the unexplored frontier others ignore Listener involvement 2.0: Modern shows should borrow structure and prep from classics like Car Talk —authentic ≠ unplanned. Branded content done right: Partnerships with sponsors or underwriters can add halo and trust, not clutter. Final thought: Radio stations should “do what you do well—for people who don’t do that well—and partner with those who do what you don’t.” Mentioned Projects: Wondery, Inside Series, Hope Media Group’s Scrooge: The Podcast Christmas Carol . ONE MINUTE MARTINIZING: "Reverse " Please help us thank these underwriting supporters: musicmaster.com radiocontentpro.com Return to previous BRAND width on Demand episodes Links referenced in this episode: brandwithondemand.com musicmaster.com radiocontentpro.com wondery.com Mentioned in this episode: visit: www.throwbacknation.com

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  Episode #211

  Truth Bombs from Angela Perelli’s Cringe-Killing Playbook

  Aug 28, 202514 minS7

  Ever cringe at your own playback? Or feel like you’re “performing” instead of connecting? You’re not alone. This time, Angela Perelli executive coach, talent whisperer, and radio vet — unpacks what separates stiff scripted delivery from the kind of authentic presence that gets listeners leaning in. As former PD of legendary stations like K101 San Francisco and Star 98.7 Los Angeles , Angela has shaped the sound—and careers—of some of the biggest names in radio including Ryan Seacrest and Carson Daly . Today, she helps talent and team find their authentic voices and create content that actually connects. Her mission: make great shows greater. 💡 What You’ll Hear: Why “being different” doesn’t mean “being weird.” The quickest way to kill cringe before you hit record. Coaching tips to build confidence (without losing your edge). What today’s execs really look for in air talent — beyond ratigs. The one thing that separates authentic from awkward. 💥 Cringe-free content. Killer career advice. Angela doesn’t hold back. Time-stamped Takeaways: (01:55) Why “being different” is overrated—and what to aim for instead (04:30) Understanding your purpose as a host helps you filter content and make decisions. (06:49) It's crucial to embrace diversity within your team to create engaging conversations. (08:41) Listener feedback can be valuable, but differentiate between constructive criticism and negativity. Links referenced in this episode: ONE MINUTE MARTINIZING: Calendaring Please help us thank these underwriting supporters: musicmaster.com radiocontentpro.com Return to previous BRAND width on Demand episodes

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  Episode #210

  🎧 The Big Things Killing Your Audience Growth (and How to Fix Them) | Guest Tom Webster

  Aug 7, 202517 minS7

  When audio pros want honest answers about growing their audience, they call Tom Webster. In this episode, the Sounds Profitable co-founder and author of The Audience is Listening joins Kipper and Dave for a no-fluff conversation about what’s working—and what’s not—in the evolving world of audio-first content. Tom debunks the myth that promotion is the key to growth. Instead, he reveals why most creators fail before they even hit "record." The solution? Get real about who your show is for—and make every second count. He also drops straight talk on why public radio teases and repurposed morning shows won’t cut it in the podcast world, what the data really says about listener engagement, and why local civic content might be broadcast radio’s most underrated asset. This episode is a must-hear for anyone trying to grow smarter in an oversaturated audio landscape.

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