
Episode #4
The Secrets of Storybuilding
<p>A full episode description built to help discovery, explain the value of the conversation, and give viewers a clear reason to watch.</p><p>What happens when a career pivot leads you into one of the most influential messaging frameworks in modern business?</p><p>In this episode of Breaking the Blueprint, John Elbing joins Vinay Parmar and Iqbal Javaid for a deep conversation about why so many businesses still misunderstand storytelling — and why that mistake quietly damages growth.</p><p>John explains how a major career change led him into framework-led brand thinking, why clear positioning beats clever me...

