
Bricks And Bytes
Inside Mortenson’s $10.8B Business: The Bet on In-House Innovation | Gene Hodge
A few years ago, Mortenson's own leadership group told them they were treating innovation "kind of like a hobby". This year they're No. 10 on ENR's Top 400, running a 90,000 sq ft R&D facility and about to launch a joint venture with Goldbeck. So we asked Gene Hodge, their VP of I4 and Innovation, how he proves the ROI on all of it: "I think anyone asking what's the ROI on innovation is not interested in innovating, most likely." CFOs, we'd love to hear you push back on this one. #construction #constructiontech #aec #ai #bricksandbytes Our Sponsors: BreadCrumb- 50,000+ projects globally. All running safer, faster, with Breadcrumb. - breadcrumb.co Aphex is the multiplayer planning platform where construction teams plan together, stay aligned, and deliver projects faster – check out aphex.co Archdesk - “The #1 Construction Management Software for Growing Companies - Manage your projects from Tender to Handover” check archdesk.com 00:00 - Teaser 00:43 - Intro 01:36 - Who is Gene Hodge & Mortenson Overview 02:31 - Quick-Fire Questions: Builder vs Technologist 03:10 - Sponsors 06:19 - Is Most Construction Tech Worth the Money? 06:49 - How Has the Jobsite Changed Since 2005? 07:43 - The Reality of AI on the Construction Site 08:29 - Autonomous Equipment & Robots in 5 Years 09:30 - What Actually Moves the Needle on Projects 10:04 - Mortenson's In-House R&D & Innovation Spending 11:39 - Data Sovereignty: Which Tech Mortenson Refuses to Buy 12:33 - Goldbeck Joint Venture & Industrialised Construction 14:57 - Real-Time Jobsite Visibility vs Manufacturing 16:03 - Standardisation vs Bespoke Client Architecture 17:27 - Data Centres & the Hyperscaler Effect 18:56 - Industrialised Construction Across Resi & Defence 21:19 - Day-to-Day Role & The ROI of Innovation 23:04 - 30 Years After VDC: Why Has Productivity Stagnated? 25:35 - Lessons from 2003: 18,000 Punch List Items on Paper 28:29 - Precast Duct Bank Innovation 30:24 - Building a Corporate Culture of Innovation 32:38 - BLUvera: Scaling Offsite Manufacturing 34:38 - Redesigning the Jobsite Trailer & Field Wellbeing 36:41 - AI Hype vs Real Jobsite Workflows 38:46 - Machine Learning in Pre-Construction & Estimating 40:44 - Measuring AI ROI & Enabling Growth 41:49 - How to Pitch Tech to Mortenson 42:57 - What Keeps an Innovation VP Up at Night 45:19 - Cross-Industry Collaboration & The Future Contractor Model 48:19 - The #1 Tech for 2035: Generative Design & Real-Time Costing



