Bright Minds of eCommerce Podcast

The Bright Minds of eCommerce podcast is designed to share the inner workings of the eCommerce world. Sharing success stories from successful entrepreneurs as well as advice from eCommerce experts. Hosted by Dahna Borg - Founder of Bright Red Marketing - your specialists in eCommerce advertising.

Bright Minds of eCommerce Podcast is a business podcast hosted by Dahna Borg, with 82 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Dahna Borg hosts Bright Minds of eCommerce Podcast, a business show with 82 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

• 

  Episode #18

  Your Meta Account Structure Could Be Costing You Thousands in Lost Sales

  Aug 12, 202611 minS3

  Is your Meta ads account structure actually built for your goals, or just built? In this episode I break down the two types of advertisers I see all the time, the set and forget crowd and the constant tinkerers, and why both approaches can quietly cost you growth. I share a real client story where solid sales were masking a serious growth problem, talk about when to hand control back to Meta and when to take it away, and give you a tidy little trick for cleaning up a messy account without losing your data.

  ListenShow Notes
• 

  Episode #17

  Why you can't trust your Shopify numbers for a profitable eComm store, with Jaimie from Bloom Money

  Jul 30, 202628 minS3

  Jaimie from Bloom Money joins me to talk numbers, the kind most eCommerce owners avoid until tax time forces their hand. We get into why Shopify and Xero never seem to agree, the GST mistake that once cost a business three hundred grand in ad spend, and how to actually plan a Black Friday sale using real figures instead of a guess and a prayer.

  ListenShow Notes
• 

  Episode #16

  16 Lessons in 16 Years of business with Dahna Borg

  Jul 15, 202618 minS3

  Sixteen years ago I started Bright Red Marketing with no idea what I was doing. In this episode I'm sharing the sixteen lessons that stuck, from learning I'm not for every client, to why chasing the algorithm makes you a worse advertiser, to the accountant conversation that changed everything. Some of it's about business, some of it's about boundaries, and one of it is about why a logo is not a brand.

  ListenShow Notes
• 

  Episode #15

  Trusting your instincts and getting the right support are the skills you need with Kuddly Kids

  Jul 1, 202619 minS3

  In this episode, Lauren McBean from Kuddly Kids shares the messy, honest reality of buying and building a business from scratch, from the stock she's still clearing five years later, to burning out before she finally let go of control. She also shares how she is learning how to show up online when it terrified her, the gut feeling she ignored and why trusting your instincts might be the most underrated business skill of all.

  ListenShow Notes
• 

  Episode #14

  Why a bit of weird and quirky in your ads is actually your secret weapon to successful marketing

  Jun 24, 202616 minS3

  I'm talking about the thing I think a lot of marketers are getting quietly wrong right now, optimising so hard for numbers that they've stopped actually connecting with people. I share the story of a client ad with a goal ROAS of zero that went on to get a 22x ROAS, break down what "more human" content actually looks like in a Meta ads context, and explain why founder content, UGC, and even a well-placed typo might be worth more than your next polished creative.

  ListenShow Notes

Recent guests on Bright Minds of eCommerce Podcast. Study who booked and why before you pitch.

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

Industry fit is computed by PitchCentric using vector embeddings of the show's episode catalog.