Brokers of Secrets

Step into a world where the hidden forces shaping your reality are revealed. Brokers of Secrets is your gateway to unlocking the untapped potential of your mind, your decisions, and your future. Each episode pulls back the curtain on the secrets relationship between your internal and external world, blending timeless wisdom with cutting-edge strategies to help you break free from limits, uncover blind spots, and master the art of designing your reality. If you’ve ever felt there’s more to life than what you’ve been told… you’re right. Question is - how far you’re willing to go?

Brokers of Secrets is a education podcast hosted by UPGRD®, with 57 episodes on record and a Required Pod Score of 80.

UPGRD® hosts Brokers of Secrets, a education show with 57 episodes published.

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  Episode #51

  #51: Executive Coach: "This New Level of Discipline Is Going to Create Power" | Brokers of Secrets

  Sep 22, 202651 min

  Subconscious programming learned in childhood often creates a pattern where your greatest strength becomes the thing you suppress the most. If you have built your life on discipline and control but feel like something powerful inside you is still locked away, this episode will show you why. Aaron Velky is a high-performance coach and CEO of Money Club who has worked with hundreds of entrepreneurs across the US. In this conversation with William Lam, Aaron traces a protective pattern back to a single moment in middle school where standing up for himself scared him into decades of camouflage. William walks him through a live NLP integration process, merging the "beast mode" he feared with the discipline he mastered, revealing how force becomes power when internal conflict is resolved. For entrepreneurs and high performers who feel like they have been living with their hands tied behind their back. Chapters: (00:00) Introduction (04:01) Going "Beast Mode" Problem (09:15) Camouflage as a Survival Strategy (14:52) Changing the Source Code (22:20) Removing Fear Live (30:26) How the Filter Changes (35:04) The Book and the Mission (40:03) Integrating Beast Mode Live (50:05) Freedom on the Other Side Aaron spent decades in camouflage mode because one moment taught him his power was dangerous. Comment below: what did you learn to suppress to stay safe? Take the Clarity Audit: https://upgrd.com/ Learn About UPGRD: https://upgrd.com/about Follow William on Instagram at https://www.instagram.com/william.upgrd Connect with Aaron: https://www.instagram.com/aaronvelky/ https://x.com/AaronVelky https://www.linkedin.com/in/aaronvelky/

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  Episode #50

  Watch This Entrepreneur Solve the Flaws That Ruin Most Charity In 55 Minutes | Ep 50

  Sep 1, 202655 min

  Subconscious patterns around giving and self-worth drive more behavior than most people realize. If you have ever felt like your value depends on how much you do for others, or noticed that generosity never quite fills the void inside, this episode exposes the unconscious transaction running beneath the surface of most "selfless" acts. Dave Guttman is a serial entrepreneur with eight and nine figure exits over a 35-year career, a Brown and Wharton graduate, and the co-founder of 30 Acts of Kindness, a nonprofit aiming for 10 billion acts of kindness in ten years. In this conversation with William Lam, Dave breaks down how tribalism keeps people stuck in comparison loops, why most people are uncomfortable in their own skin, and how stripping the transactional layer from giving creates real transformation. This episode is for high performers who give endlessly but still feel like they are not enough. Chapters: (00:00) Introduction (04:17) Told He Had Six Months to Live (09:10) Why Kindness Is Not Automated Yet (17:00) Tribalism: The Root of the Problem (28:48) The Comparison Trap and Imposter Syndrome (37:04) How AI Built a 100-Page Plan in 3 Hours (49:20) Servant Leadership and the Selfish Prick Paradox (52:50) Giving Without Expectation of Return Take the Clarity Audit: https://upgrd.com/ Learn About UPGRD: https://upgrd.com/about Join the 30 day Kindness Journey: https://30actsofkindness.org/ Follow William on Instagram at https://www.instagram.com/william.upgrd Connect with Dave: Website: https://www.guttmanmedia.com LinkedIn: https://www.linkedin.com/in/drguttman/ Instagram: https://www.instagram.com/realdaveguttman/ YouTube: https://www.youtube.com/@RealDaveGuttman

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  Episode #49

  #49: Watch a $100 Million Entrepreneur Confront the One Thing He's Never Done Alone

  Aug 18, 202655 min

  Kevin Richards has spent 30 years building other people's companies to massive success, from taking Buy.com to over 100 million in revenue its first year, to his work with ClickFunnels, to ventures acquired by Motor Trend's parent company, yet when it comes to building something entirely his own, his self-trust drops to just 30 to 40 percent. That gap is not about skill. It is a subconscious confidence filter that determines which evidence your mind collects and which opportunities you actually notice. In this episode, William Lam sits down with Kevin to uncover the exact pattern behind it: a reticular activating system calibrated to trust himself only inside someone else's framework, which is why Kevin has spent three decades defaulting to partnerships over independence no matter how many times he has proven he can make anything work. William then performs a live intervention on camera, physically adjusting Kevin's internal confidence dial and removing a stored pattern of worry in real time. This episode is for high performers who keep choosing the safer, proven path despite knowing they are fully capable of building something entirely their own. Chapters: (00:00) Introduction (05:12) 30 Years of Marriage as a Pattern (09:29) Why He Keeps Saying Yes to Others (14:02) The Gap He Cannot Name (23:19) How Your Filter Selects Evidence (33:07) Why Visualization Is Data Not Fantasy (41:07) Changing the Filter Not the Behavior (51:04) Win or Win More: Eliminating the Old Path Kevin trusted 100% for others but only 30% for himself. Drop a comment: How would you rate your own confidence in your ability to lead a company? Take the Clarity Audit: https://upgrd.com/ Learn About UPGRD: https://upgrd.com/about Follow William on Instagram at https://www.instagram.com/william.upgrd Connect with Kevin: Website: https://agelessfuture.com LinkedIn: https://www.linkedin.com/in/krrichards/ Instagram: https://www.instagram.com/kevinrrichards/

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  Episode #48

  #48: The Fundraiser Behind $100 Million in Causes Just Found His Next Vision

  Aug 12, 20261h 27m

  Subconscious programming, future pacing, and the hidden limits of high performer psychology do not always show up as fear or self-sabotage. For people like Austin J. Jack, a career fundraiser who has raised over $100 million for nonprofit causes and author of Funding Freedom, the final pattern is far subtler: an unconscious frame around how far into the future they allow themselves to plan. If you have done the work, built the discipline, and still feel like your vision has an invisible ceiling, this episode names exactly what is happening. William Lam sits down with Austin to explore what begins as a conversation about philanthropy and entrepreneurship and becomes a live demonstration of future pacing, where William progressively stretches Austin's stated endpoints until the real boundary surfaces. Not effort, not resources, but the time frame his mind unconsciously placed around his own vision. This episode is for entrepreneurs and high performers who sense there is more beyond what they have planned but have not yet given themselves permission to see it. Chapters: (00:00) Introduction (05:17) Causes vs. Startups (14:22) Obstacles and Market Size (16:38) The Funding Freedom Institute (26:40) What Comes After the Vision (29:07) Who Austin Wants to Be (33:07) Chasing Peace Not Happiness (37:22) The Future Self Blueprint Test (46:47) Why Austin Would Not Take a Shortcut (58:04) Nudging the Space and Time Boundary (01:05:31) Data From the Future (01:17:26) What Comes After Africa The only limit left for Austin was space and time. Comment below: How would your goals change if you knew you were not capped by time limits? Take the Clarity Audit: https://upgrd.com/ Learn About UPGRD: https://upgrd.com/about Follow William on Instagram at https://www.instagram.com/william.upgrd Connect with Austin: Website: https://www.fundingfreedom.com LinkedIn: https://www.linkedin.com/in/austin-j-jack-jds/ YouTube: https://www.youtube.com/@theamericanconversationpod Website: https://www.jd-strategies.com

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  Episode #47

  #47: He Cared So Much About His Clients' Money, It Was Costing Him His Own

  Aug 4, 202634 min

  Over-empathy is rarely talked about as a subconscious pattern that blocks income, but for high performers who genuinely care about their clients, it becomes an invisible ceiling. If you have ever talked yourself out of charging what you are worth this episode names exactly what is happening beneath the surface. Michael R. Hunter is the founder of PersonalBrand.com and co-founder of Spiffy Checkouts, a bootstrapped fintech company that has processed over $1 billion in payment volume. In this conversation with William Lam, Michael uncovers the subconscious loop where caring about someone else's money more than they do sabotages roughly 25% of his own deals. William walks him through an NLP reframe that collapses the illusion of "being liked" as unmeasurable and installs a new internal association between receiving money and delivering genuine impact. Built for entrepreneurs and service providers who know their work delivers results but still feel resistance around getting paid. Chapters: (00:00) Introduction (04:09) The Plateau That Keeps Returning (09:02) Why Impact Alone Is Not Enough (13:43) Caring About Their Money More Than They Do (19:57) Money Equals Attention (25:02) Reversing the Money and Likability Loop (32:23) Awareness Is Not Transformation Michael sabotages 25% of his sales because he cares about their money more than they do. Comment below: have you ever talked yourself out of getting paid? Take the Clarity Audit: https://upgrd.com/ Learn About UPGRD: https://upgrd.com/about Follow William on Instagram at https://www.instagram.com/william.upgrd Connect with Michael: Instagram: https://instagram.com/michaelrhunter Website: https://michaelrhunter.com LinkedIn: https://www.linkedin.com/in/michaelrhunter Let's make your brand impossible to ignore. Learn more about PersonalBrand.com exclusive private client services at: https://personalbrand.com

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