The Build Better Homes Podcast is where construction expertise meets real-world experience. Co-hosted by Royal Mortier (President of PLIRIS) and John O’Shea (COO of PLIRIS), the show dives into the tools, strategies, and lessons that help builders, designers, and homeowners create smarter, stronger, and more efficient homes.With decades of combined experience in engineering, contracting, and operations, Royal and John bring unique perspectives on the challenges and opportunities facing today’s construction industry. Each episode features insights into building science, team structures, design processes, and the practical details that separate successful projects from costly mistakes.Whether you’re a builder just starting out, an industry professional looking to scale, or simply passionate about better homebuilding, this podcast will give you actionable knowledge, candid stories, and proven strategies to help you build better, every time.
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BUILD BETTER HOMES is a business podcast hosted by PLIRIS, with 24 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
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PLIRIS hosts BUILD BETTER HOMES, a business show with 24 episodes published.
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Episode #24
The Marketing Playbook for Builders and Contractors | Royal & John ft. Mindy
Aug 7, 20261h 2mS1
In Episode 24 of the Build Better Homes Podcast, Royal Mortier and John sit down with Mindy Lepp of LEP Design to talk about marketing in the homebuilding and construction industry. Mindy shares how LEP Design evolved from a general marketing firm into an outsourced marketing department for builders, contractors, remodelers, and other construction businesses across the country. The conversation explores what happens when a company reaches the point where word of mouth is no longer enough to support where it wants to go. They discuss why a strong reputation still needs a credible online presence behind it, how builders can approach websites, social media, SEO, and advertising without trying to do everything at once, and why marketing strategies need to be built around the specific goals and audience of each company. The conversation also gets into the importance of relationship building within the industry. Mindy shares her experience joining her local Home Builders Association and how consistently showing up, volunteering, teaching, and building trust eventually created opportunities that simply would not have happened overnight. Royal and John bring their own experiences into the discussion, including how much of PLIRIS' growth still comes from builders recommending PLIRIS to other builders and John's experience growing his framing business almost entirely through word of mouth. Key Takeaway Word of mouth is still one of the most powerful forms of marketing in construction, but growth requires more than waiting for the next referral. A strong online presence gives potential customers a way to validate what they have already heard about your company, while consistent relationship building keeps your business visible and trusted within the industry. The best marketing strategy is not necessarily the loudest one. It is the one that supports where your business is today and where you want it to go next. Connect With Us Want to learn more about building better homes, improving your process, and navigating the changing residential construction industry? Connect with PLIRIS and explore more episodes of the Build Better Homes Podcast: https://plirisco.com
Why Most House Plans Don’t Work (And What We’re Fixing) | Royal & John
Apr 17, 202644 minS1
<h1>Show Notes</h1><p>This episode dives into the <b>real problem behind house plans</b> and how the industry typically operates.</p><p></p><h2>Topics Covered</h2><p><b>Why Most House Plans Aren’t Build-Ready</b></p>Plans are often not code-compliantMissing structural engineeringNot adapted to site-specific conditions<p><b>The Fragmented Process</b></p>Multiple vendors (designers, engineers, consultants)Long timelines just to coordinate servicesIncreased costs and inefficiencies<p><b>The PLIRIS Approach (Vertical Integration)</b></p>One platform handling plans, engineering, and permittingStreamlined workflow for builders and homeownersReduced coordination and faster timelines<p><b>PL...
Firewalls vs Fire Barriers, What Builders Get Wrong | Royal & John
Apr 10, 202649 minS1
<p>In this episode, Royal and John take a deep dive into <b>fire-rated assemblies</b> and how they apply across different types of residential construction. From single-family homes to multifamily and townhomes, understanding the differences between fire-rated systems is essential for both safety and project execution.</p><p></p><h3>Topics Covered</h3><p><b>Rated Walls (Single-Family Homes)</b></p>Garage-to-living space separationUnder-stair protectionSlowing fire progression within a home<p></p><p><b>Fire Barriers (Plexes & Multifamily)</b></p>Separation between unitsNot structurally independentRole of fire sprinklers in modern designs<p></p><p><b>Firewalls (Townhomes / Area Separation...
How Engineers Actually Design Wood Frame Shear Walls | Royal
Apr 9, 202648 minS1
<p>In this technical episode, Royal dives into how structural engineers analyze and resolve loads in residential construction and why different engineers may produce different structural designs for the same home. We highly advise viewers to also watch the episode on YouTube.</p><p> </p><p>The discussion begins with the core principles of structural engineering which are determining loads and resolving loads using the ASCE 7 standard and material-specific design codes.</p><p> </p><p>From there, the episode explores several methods used to resist lateral forces such as wind and seismic loads in wood-framed construction.</p><p></p><h3>To...
Restoration vs Construction, What Most Builders Get Wrong | Royal ft. Shaun
Mar 20, 202630 minS0
<p>In this episode, Royal and Shaun Carpentier explore the world of <b>insurance restoration</b>, breaking down how it differs from traditional construction and why understanding both sides is critical for long-term success in the industry. Shaun shares his journey from carpet cleaning into full-scale restoration, offering insight into how the industry operates behind the scenes especially during high-pressure disaster events.</p><p></p><h3>Topics Covered</h3><p> </p><p><b>Mitigation vs Reconstruction</b></p>The difference between stopping damage and rebuildingWhy mitigation decisions impact reconstruction efficiencyCommon mistakes that create problems downstream<p></p><p><b>Restoration v...
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