Build. Grow. Repeat.

Build. Grow. Repeat. is the podcast for skilled professionals and early-stage founders who want to build a real product and grow predictable revenue — without hustle culture, or “get rich quick” fantasies. This show helps you close the gap between building a product with vibe coding and growing with growth marketing by treating them as one craft. Every episode is designed to give you something you can actually use: a clearer decision, a tighter customer journey, a better experiment, or a concrete next step you can run this week. What you’ll learn here: Build faster (without needing to know how to code): vibe code real software and offers quickly — and validate what matters before you over-invest. Grow calmly and predictably: positioning, funnels, pricing, and experiments that turn attention into revenue without persuasion theater. Run on signals, not just vibes: activation,

Build. Grow. Repeat. is a business podcast hosted by Ben Sufiani, with 30 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Ben Sufiani hosts Build. Grow. Repeat., a business show with 30 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #31

  What's possible beyond ChatGPT: Chat, Co-Work, Code

  Aug 18, 202620 minS1

  There's a whole level past ChatGPT, and it opens the moment you stop learning tools and start handing over tasks. The same sentence comes up over and over at the vibe coding events I host in Cologne: I've been messing around with ChatGPT, and I'm here to learn what happens beyond. This is the answer to that sentence, recorded for exactly those people. Beginner-friendly. The mindset shift comes first: don't think in tools, think in the tasks you repeat every week. From there it's three levels — Chat is a genuine thinking partner that has never seen your actual work. Co-Work gives an agent a folder and connectors and hands back mostly finished work. Code stops doing the task and builds the tool that does it. Same chat window every time. Nothing to relearn. You'll see all three inside Claude and ChatGPT side by side, the connector list behind the co-work level (Attio, Gmail, Calendar, Drive, Linear, Notion, Slack, Stripe), and the real Claude Code conversations that run Pirate Skills — ads, CRM, campaigns, events, funnel, security review. Plus one starter prompt per level, and the five checkboxes that tell you whether you've hit the chat ceiling already. Not everyone needs level three. Every business has a floor, and level two unlocks a lot on its own. IN THIS EPISODE 00:00:00 – Beyond ChatGPT: who this is for 00:00:50 – Stop thinking in tools, start thinking in tasks 00:02:02 – Chat, Co-Work, Code: the three levels 00:02:25 – Level 1 (Chat): what it's great at, and where it runs out 00:03:53 – The ceiling test: five signs you've outgrown chat 00:05:17 – Pick one recurring task, and name your business model 00:06:44 – The same task at all three levels 00:08:45 – Level 2 (Co-Work): treat the AI like a colleague 00:11:39 – Level 3 (Code): little machines that run without you 00:16:05 – One environment, three levels — nothing to relearn 00:16:33 – AI Compass, the 7-day plan, and where to go next DEEP DIVE LINKS Full Article (with the interactive Task Walker, the ceiling test and the 7-day plan): https://pirateskills.com/insights/beyond-chatgpt AI Compass — Wednesday 26 August, 18:00–19:00 Berlin: free online session, once a month, same spine every time. Bring one recurring task, find your floor, and leave knowing which level you actually need: https://pirateskills.com/aicompass/2026-08-26 Spotify: https://open.spotify.com/show/7kFl0BJiOYih8yqQTRR9SN Apple Podcasts: https://podcasts.apple.com/us/podcast/build-grow-repeat/id1870561487 ️ All upcoming events: https://pirateskills.com/events Connect with me on LinkedIn: https://www.linkedin.com/in/bensufiani/

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  Episode #30

  From Architect to Founder: How AI Set His Ideas Free

  Jul 23, 202643 minS1

  What if the technical co-founder you've been hunting for the last two years is a chat window you haven't opened yet? Ben Schönenstein isn't a coder. He's an architect who spotted a problem in a café in 2017, assumed he was too late until AI got good enough that "maybe I can just do it myself" stopped being a fantasy. Two years of arguing with models later, he's shipped a laptop-friendly café finder (Kofi) and Matchbox, a problem-first product search engine already holding 17,000+ apps with a growth loop that fills its own gaps. This one goes deep on the honest version of the vibe-coding story. You'll see Matchbox live — type any problem, however big or small, and watch it surface real solutions instead of the heaviest SEO spender. You'll see the personal bug-tracker he built in a day that fixes its own bugs with a single button press and a merged pull request. And you'll get the full stack he'd reach for tomorrow. IN THIS EPISODE 00:00:00 – Two Bens in Cologne 00:00:38 – From architect to accidental vibe coder 00:06:22 – Do you still need a technical co-founder? 00:12:03 – Margin as a moat & the real bottleneck: distribution 00:16:12 – Matchbox live: type a problem, get real solutions 00:18:35 – The bug + idea apps that fix themselves 00:24:03 – "AI isn't a tool, it's a reflection" 00:25:15 – Running parallel work streams in Claude Code 00:31:57 – How to decide what to actually build 00:37:47 – The full stack he'd start any app with 00:40:38 – Just start: the advice, and where to build with us DEEP DIVE LINKS Find Ben Schönenstein on LinkedIn: https://www.linkedin.com/in/ben-sch%C3%B6nenstein-928ab6158/ His app Co-Fe finds cafés where working is actually welcome: https://co-fe.de/en/ Matchbox, have a real problems, and find matching products: https://askmatchbox.com/ Spotify: https://open.spotify.com/show/7kFl0BJiOYih8yqQTRR9SN Apple Podcasts: https://podcasts.apple.com/us/podcast/build-grow-repeat/id1870561487 ️ All upcoming events: https://pirateskills.com/events Connect with me on LinkedIn: https://www.linkedin.com/in/bensufiani/

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  Episode #29

  Capability isn't Value: A CMO's Take on AI in B2B

  Jul 20, 202643 minS1

  AI has never been more capable — and the people winning with it in B2B are the ones who know exactly which work to hand over and which conversations to show up for themselves. Matthew Whyatt runs Tech Torque, sits as a fractional CMO for software companies, and has sold into the biggest mining companies, governments and agencies in the world. He uses Claude every single day — and he'll still tell you that the moment he spots AI slop in your post, he's out. Not because AI is bad. Because nobody curated the output. This conversation goes to both ends of it. Matt walks through his actual setup: a Claude briefing that reads his email and calendar before every meeting, a research analyst project that turns a URL into a one-pager his client can take to the C-suite, and the trick he found last week — talk at Claude via Whisperflow for five minutes, then have it write its own project name, description and instructions. Paste, done, works first time. There's also the Whisperflow reality check: 700,000 words spoken in 57 weeks on Ben's side, 46,000 in five weeks on Matt's. And then the other end. The $300,000 "maximum unviable product" Matt spent three years building and never launched, because he never asked anyone if they'd buy it. Goldratt's bottleneck, and why piling more ideas at the front of the machine slows the machine down. Daniel Priestley's rule: if you can't find a hundred people who'd buy it, don't build it. Ben's version: no code before 1,000 subscribers — two of six apps hit a million users. The through-line: when anyone can ship software over a weekend, features stop being interesting. Features are expected. The speed at which you can build and transfer trust is the speed at which you can build your business. IN THIS EPISODE 00:00:00 – Capable vs. trustworthy: the gap nobody talks about 00:01:44 – AI slop, broken trust, and what has to stay human 00:06:26 – Matt's Claude setup: daily briefings and a research analyst 00:09:26 – Whisperflow: 700,000 words in 57 weeks 00:12:43 – The trick — let Claude write its own project instructions 00:17:06 – OpenClaw, rabbit holes, and "the juice isn't worth the squeeze" 00:21:25 – Goldratt's bottleneck and the $300,000 unviable product 00:27:35 – When anyone can build, trust is the product 00:29:19 – Marketing does the lifting, sales gets one shot 00:35:56 – CRMs: Salesforce to Zoho, HubSpot, and going AI-native 00:39:27 – What to automate first, and how to reach Matt DEEP DIVE LINKS Matt's company — Tech Torque: https://techtorque.co/ Connect with Matthew Whyatt on LinkedIn: https://www.linkedin.com/in/matthewwhyatt/ Vibe Coding Cologne — Wed Aug 5: monthly meetup, short talks and real builds, in person in Cologne: https://pirateskills.com/events/vibe-coding-cologne/2026-08-05 Spotify: https://open.spotify.com/show/7kFl0BJiOYih8yqQTRR9SN Apple Podcasts: https://podcasts.apple.com/us/podcast/build-grow-repeat/id1870561487 Connect with me on LinkedIn: https://www.linkedin.com/in/bensufiani/

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  Episode #27

  Build Better Pitch Decks with AI

  Jul 7, 202642 minS1

  Two weeks ago a pitch deck wasn't on my agenda. Then an investor evening opened up – and the price of admission was a deck. So Christina and I decided to raise a small pre-seed for Bridesmaid, our agentic wedding planner, and I built the whole thing the way I now do most of my work: one Claude Code conversation on the left, the deck rendering live on the right. Research, investor targeting, the slides, original imagery, a full cohort-based 12-month financial model in Google Sheets, and a print-clean PDF – all in one unbroken session. Work that used to mean a designer, an analyst, a couple of tools and several days. Here's the part I want you to take away, because it's the opposite of most "AI makes your deck" advice: the agent will happily one-shot you a beautiful, generic, wildly over-optimistic deck – and that deck loses you the meeting. The value isn't the generation. It's the steering. In this video I walk through the real Bridesmaid deck, the strategic fights I had with the agent, and where a founder's judgment does the work the model can't. This is the actual deck we're sending to investors. Real numbers, real targets, nothing staged. IN THIS EPISODE 00:00:00 – Intro: the real deck we're using to raise for Bridesmaid 00:02:21 – Start in the repo, not a slide tool (and why HTML) 00:04:34 – The key move: make it interview you 00:05:54 – What Bridesmaid is + the €250k / €1.5M pre-money ask 00:07:54 – B2C or B2B? Reframing the model with the agent 00:09:32 – Choosing the investors: NRW.Bank , neoteq, TS Ventures 00:14:49 – Framing the deck for specific investors: the 10 questions 00:21:10 – Make it attack the deck from the investor's side, cut the bullshit 00:22:44 – The money slides: building the model in Google Sheets 00:29:53 – Educated fantasy land: don't trust the AI's first numbers 00:36:44 – Walking the final deck, top to bottom DEEP DIVE LINKS 📖 Full Article: https://pirateskills.com/insights/ai-pitch-deck 💍 Bridesmaid – the working prototype (7-day free trial): https://bridesmaid.love 🧪 Pirate Lab — Wed July 8: this week it's all about the pitch deck. Free live session where we put this insight into practice – bring your build and turn your own strategy into an investor-ready deck with the crew: https://pirateskills.com/pirate/lab/2026-07-08 🗓️ All upcoming events: https://pirateskills.com/events 🎧 Spotify: https://open.spotify.com/show/7kFl0BJiOYih8yqQTRR9SN 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/build-grow-repeat/id1870561487 💬 Connect with me on LinkedIn: https://www.linkedin.com/in/bensufiani/

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  Episode #26

  From Product Manager to Solo Builder: Growing an AI Meditation App with Claude Code

  Jun 29, 202650 minS1

  What does it actually take to build AND grow a real software product solo in 2026 — while raising kids and picking up the odd contract to stay afloat? In this episode of Build.Grow.Repeat., Ben sits down with Jamie Murphy, a developer-turned-product-manager who used Claude Code to ship Still Mind, an AI-guided meditation and journaling app that started as a weekend favor for his wife and turned into a growing business. It's an honest, tactical conversation about the full-stack builder life: not just writing the code, but owning the go-to-market, the SEO, the Apple relationships, and the tax-and-admin grind too. No hype, no overnight-success story — just the real mechanics of going zero to one. WHAT YOU'LL TAKE AWAY • Why "generalists" — not pure developers, designers, or PMs — are best set up to win in the age of vibe coding • Scratching your own itch: how Still Mind grew out of a real problem instead of keyword research • Spec-driven development with Claude Code, and why a mature "harness" makes AI feel 10x better • The honest stack call: Flutter + Firebase + RevenueCat, and what he'd do differently today • The relationship edge — booking WWDC editor slots and getting noticed by Apple when everyone can ship an app • Vibe marketing that actually works for a no-authority app: technical SEO, ASO, and AEO • How he built his own AI harness for Answer Engine Optimization — and got 60% more traffic referred from AI • Bootstrapping vs. raising: the spectrum from Pieter Levels to MicroConf to Y Combinator, and the 10k MRR line CHAPTERS 00:00 Meet Jamie: developer → product → solo builder 02:17 Why kids push us to build 04:05 Vibe coding's ideal builder: developer, designer, or PM? 09:32 Still Mind: building from a real itch 13:28 Idea → App Store → first paying customer 17:21 Bootstrapping vs. raising & the 10k MRR line 21:55 How he builds: Claude Code + spec-driven development 25:57 The stack — and what he'd change 28:22 The Apple relationship edge: WWDC, editors, Design Awards 35:18 Vibe marketing: technical SEO, ASO & content 39:47 Building an AEO harness (+60% AI traffic) ABOUT THE GUEST Jamie Murphy — builder of Still Mind, an AI-guided meditation & journaling app. 🧘 App: https://getstillmind.com/ 🌐 Website: https://jamie-murphy.com/ 🧵 Threads: https://www.threads.com/@making.jamie ABOUT BUILD.GROW.REPEAT Build.Grow.Repeat. is the Pirate Skills podcast for founders and builders who want to build products people actually want, grow them with AI, and do it as a small-but-mighty team. Hosted by Ben Sufiani. 🏴‍☠️ Pirate Skills: https://pirateskills.com 🎧 Listen on Spotify: https://open.spotify.com/show/7kFl0BJiOYih8yqQTRR9SN 🎧 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/build-grow-repeat/id1870561487

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