
Episode #19
You Don't Have an AI Problem, You Have a Decision Problem
Every AI conversation right now is about addition: more tools, more workflows, more to manage... In this episode, I argue the opposite: AI's real value is in what it lets you remove, not what it lets you add. I draw on 15+ years as a soccer director to show how the same skill that once meant observing one player's decisions inside a dynamic system now applies to helping business leaders find their next move with AI, outcome first, tools second. Whether the goal is KPIs, content, or following up on leads, the move isn't a new subscription. It's one fewer decision. This week, don't add another tool. Remove one decision. That's your move.

