Building Good Cheer

Building Good Cheer is a show about the business of youth sports, told from inside one of its most demanding corners: competitive cheer. Tara Rall grew Maryland Twisters from around 50 athletes to more than 800 across two locations, and along the way took on everything from uniform standards to unified scoring. Each week, she and co-host Kevin Pedini get into what it actually takes to run a program that lasts. Branding, athlete retention, keeping great coaches, hard conversations with parents, growing without losing your culture. Every episode delivers one thing you can apply to your gym or your teams this same week. If you own a gym, run a club, or coach kids, this show was built for you.

Building Good Cheer is a general podcast hosted by Unknown Host, with 0 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Building Good Cheer, a general show with 0 episodes published.

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  Episode #2

  Keeping Great Coaches

  Aug 25, 202632 minS1

  <p>Coach turnover is the problem every youth sports program shares. Tara Rall kept coaches for 10, 20, even 30 years at Maryland Twisters, and in this episode she explains how: recruiting by complimenting the competition, hiring homegrown athletes who bleed the brand's colors, shadow days that reveal who can actually coach, creative compensation for an hourly staff, and the check-in habit that mattered more than any raise. Plus direct advice for coaches on how to ask for more money the right way. Hosted by Tara Rall & Kevin Pedini.</p>

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  Episode #1

  Repetition Leads to Retention

  Aug 15, 202630 minS1

  <p>Tara Rall spent 28 years building Maryland Twisters from a rec-field coaching favor into one of the most recognized competitive cheer programs in the country, growing it from roughly 50 athletes to more than 600 before selling the gym in 2026. In the first episode of Building Good Cheer, she breaks down the phrase that shaped how she ran all of it: repetition leads to retention.</p><p>Kevin Pedini and Tara dig into where the phrase came from, a marketing-minded parent back in 2007, and what consistency actually looks like inside a program. They cover the accidental founding of Maryland Twisters, why culture...

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