
Building Web3
+29,000 New Users With TikTok Marketing (UglyCash)
<p>In this episode, Gabo, founder of UglyCash, discusses the app's mission to democratize financial services in Latin America. The conversation covers user demographics, initial adoption strategies, and the role of stablecoins in remittances and inflation hedging. Gabo shares insights on using TikTok and social media for rapid scaling, addressing challenges with local banking on ramps, and adding trading features to increase lifetime value. The episode also explores brand building, strategies to defend against commoditization, and the importance of social layers for engagement and retention.Timestamps: 00:00 - Introduction to Ugly Cash01:00 - Primary users of Ugly Cash02:18 - Social and...

