Building your Brand

Graphic Designer Liz Mosley wants all you small business owners to build businesses that you LOVE and feel confident about promoting. Through her decade of branding and design experience and with the help of her guests, she shares top tips to take the fear out of selling and building your brand.Produced by: Lucy Lucraft (Instagram @lucylucraft)Cover illustration: Matt Joyce (Instagram @mattjoyce_illustrator)

Building your Brand is a business podcast hosted by Liz Mosley, with 276 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Liz Mosley hosts Building your Brand, a business show with 276 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #270

  From The Vault: Overcoming the fear of being yourself online with Meg Lewis

  Aug 18, 202652 min

  Over the Summer I've curated a mini series of some of my favourite episodes from the podcast so far. We revisit old episodes that have stayed rent-free in my brain! So whether this episode ends up being new for you or you get to enjoy it again years later, I hope you find it helpful. In this episode, I interview Meg Lewis, a designer, and educator who runs the studio The Meg Lewis Fun House , teaching workshops on personal branding, finding your style, and portfolio strategy. Meg chatted with me about building an authentic and impactful brand around your personality and style and how that can help to make the world a happier place. We discuss professionalism, dealing with negative comments online, and having a positive impact on the world. If you want your brand to feel more 'you' but don't know where to start this is the perfect episode. Key Takeaways Authenticity is Your Superpower Embracing who you truly are; quirks, passions, and all; creates a brand and life that feels joyful and meaningful. Unlearning Conformity Letting go of what you "should" be and questioning old beliefs opens the door to creativity, confidence, and genuine connection. You're Not for Everyone (and That's Good) Being boldly yourself will attract the right people and opportunities, while freeing you from people-pleasing and self-doubt. Define Success on Your Own Terms True fulfillment comes from aligning your goals and lifestyle with what matters most to you, not chasing someone else's version of success. Your Unique Mix is Your Niche Combining your personality, skills, and interests creates a one-of-a-kind offering that no one else can replicate. Modeling Authenticity Inspires Others By showing up as yourself, you give others permission to do the same and help build a more supportive, creative world. Episode Highlights 00:10 – Why this episode is a favorite and Meg's impact on the show 01:22 – Meg's journey: from conformity to authentic self-expression 03:15 – Finding your style and building a cohesive personal brand 05:17 – Overcoming fear, negative comments, and embracing individuality 10:45 – Unlearning old beliefs and practicing self-acceptance 20:12 – Redefining professionalism and thriving by being yourself 22:01 – Attracting the right clients and opportunities through authenticity 27:20 – Setting your own goals and letting go of people-pleasing 33:05 – Personal style, branding, and resisting trends 42:25 – The empowerment and freedom of living as your true self 48:49 – Where to find Meg and learn more about their workshops and resources Don't forget to check out Meg's online and follow them on Instagram . I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review! Check out Birmingham Design Festival featured in today's episode

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  Episode #269

  From The Vault: How to find joy when times are tough with Sophie Cliff

  Aug 11, 20261h 1m

  Over the Summer I've curated a mini series of some of my favourite episodes from the podcast so far. We revisit old episodes that have stayed rent-free in my brain! So whether this episode ends up being new for you or you get to enjoy it again years later, I hope you find it helpful. We can all agree that the last few years have been a bit of a rollercoaster. Running a small business is hard work at the best of times but throw a double whammy of an unprecedented pandemic AND a recession into the mix and finding joy falls to the bottom of our (very long) to-do lists. If you're nodding your head right now today's episode is going to transform how you think about happiness, positivity and how to find joy even when times are really tough. I invited author, positive psychology practitioner and Joyful Coach Sophie Cliff onto the podcast to share her thoughts on how to live a more joyful life without falling into the trap of ignoring the negative stuff. It's a really practical episode that'll uplift and inspire you to choose joy and, top tip, make sure you have a notepad handy while you're listening! Key Takeaways Let Go of "Shoulds" to Find Joy Releasing the pressure of what you think you "should" do opens the door to authentic happiness and self-acceptance. Joy Lives in Small, Everyday Moments True joy isn't just in big achievements; it's found in tiny delights, daily rituals, and the present moment. Make Space for Joy; Intentionally Carve out time for what lights you up, even if it's just a few minutes. Joy grows when you create room for it. Experiment and Reflect Treat new habits and routines as experiments, not tests of perfection. Reflection helps you notice progress and adjust with self-compassion. Pursue Your Own Version of Joy Don't chase someone else's goals or definitions of success. Tune into what truly matters to you and let that guide your choices. Small Joys Spark Big Change Even tiny moments of joy can create a positive upward spiral, fueling creativity, resilience, and well-being. Episode Highlights 00:01 – Why this episode is a favorite and the impact of Sophie's message 02:02 – Meet Sophie Cliff: her story and the science of joy 08:56 – Joy in the small stuff and why we can't "bank" happiness for later 14:28 – Remembering your "why" and building a joyful business 17:09 – How to intentionally plan and create space for joy 20:14 – The power of reflection and learning from experiments 31:04 – Embracing imperfection, letting go of comparison, and celebrating progress 42:26 – Focusing on what you can control and finding joy in uncertain times 55:03 – The upward spiral: how small joys build resilience and creativity Mentioned in the Episode - Buy Sophie's book Choose Joy I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review!

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  Episode #268

  From The Vault: How women can build financial stability with Davina Tomlinson

  Aug 4, 202638 min

  Over the Summer I've curated a mini series of some of my favourite episodes from the podcast so far. We revisit old episodes that have stayed rent-free in my brain! So whether this episode ends up being new for you or you get to enjoy it again years later, I hope you find it helpful. How do you feel about money? If you're anything like me you might have a chequered history with your business finances and, let's face it, that rarely feels good. In today's empowering episode I chat with the award-winning founder of rainchq Davinia Tomlinson who is on a mission to help women take control of their financial futures. I've talked about burying my head in the sand with my business finances before but today we tackle this sometimes scary topic head on as we unpick money stories, working with financial advisors without feeling shame and the impact feeling confident with money has on our business. Key Takeaways Face Your Finances with Courage Moving past fear and avoidance is the first step to building lasting financial security and confidence. Empower Yourself Through Knowledge Financial education and honest conversations help break down barriers and unlock your potential to build wealth. Your Pricing Reflects Your Value Setting fair, strategic prices is an act of self-respect and a key part of your brand; don't be afraid to charge what you're worth. Automate and Simplify for Success Use technology and systems to make saving, investing, and managing money easier, so you can focus on what matters most. Plan for the Future, Live for Today Balance enjoying life now with preparing for the future; small, consistent actions today can create big opportunities tomorrow. Lift the Next Generation Teaching financial skills to girls and young women empowers them to break cycles and build brighter futures for themselves and their communities. Episode Highlights 00:10 – Why talking about money is so hard—and why it matters 02:17 – Meet Davina Tomlinson and the mission of Rain HQ 05:16 – The gender gap in wealth, investing, and financial advice 08:44 – Why relatable role models and honest conversations are crucial 12:26 – Challenging limiting beliefs and standing firm on your pricing 16:37 – Pricing as part of your brand and business strategy 21:24 – Treating your life like a business: tracking income and expenses 22:50 – Automating savings, pensions, and building healthy habits 26:21 – Planning for the future and setting big-picture goals 28:58 – Davina's book "Cash is Queen" and empowering the next generation Mentioned in the episode: - Buy Davinia's book Cash is Queen - Listen to Liz Wilcox on the podcast talking about brand personality and email marketing This episode sponsorship slot featured the amazing email membership of Liz Wilcox. Check it out here . I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review!

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  Episode #267

  From The Vault: Getting the legal elements of your brand in order with Ingrid Fernandez

  Jul 28, 202643 min

  Over the Summer I've curated a mini series of some of my favourite episodes from the podcast so far. We revisit old episodes that have stayed rent-free in my brain! So whether this episode ends up being new for you or you get to enjoy it again years later, I hope you find it helpful. In this episode I chat to Ingrid Fernandez who is a freelance consultant lawyer and I quiz her all about what small businesses need to do to be legal compliant in the UK. She has lived and breathed commercial law for 10 years, working for both Magic Circle and boutique law firms. But she decided it was time to hang up her suit, swap board rooms for coffee shops and use what she'd learnt to help people starting out in business feel confident about legal things. The entrepreneurs. The small business owners. The freelancers. The dreamers with big plans and sometimes small budgets, but a whole load of passion. That is who she want's to help and in the process she became a small business owner too. Episode Highlights 00:01 – Why legal topics matter for small business owners 01:20 – Meet Ingrid: her mission to make legal support accessible 03:10 – When to start thinking about legal documents and contracts 05:15 – The essential documents every business needs (privacy, cookies, terms, contracts) 08:15 – Flexibility, templates, and making contracts work for you 13:00 – Trademarks: what they are and when to consider them 18:00 – The power of clarity, boundaries, and legal confidence 25:00 – Legal care as part of your brand and client experience 32:00 – Overcoming mindset blocks and making the law work for you Key Takeaways Start as You Mean to Go On Laying legal foundations early brings peace of mind and sets the tone for a confident, professional business journey. Protection is Empowerment Contracts and policies aren't just paperwork; they're tools that protect your creativity, your income, and your client relationships. Clarity Builds Trust Clear agreements and transparent policies foster trust, making every client interaction smoother and more respectful. Legal Confidence is for Everyone The law isn't just for big companies; accessible templates and resources mean every small business owner can feel secure and empowered. Your Brand is More Than Visuals Legal care is part of your brand experience, showing clients you value integrity, safety, and professionalism at every touchpoint. Reclaim Your Power Embracing legal tools is an act of self-respect and kindness to your clients; no more shrinking or second-guessing, just confident business-building. Mentioned in the Episode Ingrid's website: Her Legal Space I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review!

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  Episode #266

  From The Vault: Brand Personality and Email Marketing with Liz Wilcox

  Jul 21, 202650 min

  Over the Summer I've curated a mini series of some of my favourite episodes from the podcast so far. We revisit old episodes that have stayed rent-free in my brain! So whether this episode ends up being new for you or you get to enjoy it again years later, I hope you find it helpful. The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their "magic" and turn it into emails that people want to read and (more importantly) purchase from. In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won't quit! In other words, she now teaches online entrepreneurs to simplify the whole "email marketing thing" and finally master their sales in a way that leverages their personality, vision, and values. She's best known for her 1000+ users membership, 20 Minute Newsletter technique, and her Email Staircase framework she's taught to tens of thousands of creatives, freelancers, eCommerce shop owners, and small businesses across the globe. Offline, Liz lives in Florida, loves to run, and is a walking 90s pop culture encyclopedia. In this episode, I chat with Liz Wilcox, whose infectious enthusiasm for email marketing and unapologetic approach to personal branding is truly inspiring. We dive into how you can infuse your unique personality into your brand, why email marketing is such a powerful tool for connection, and how doing business your own way can attract the right people. Whether you're looking to stand out or just want to feel more at home in your business, I hope this conversation encourages you to embrace what makes you, you. Key Takeaways Lead With Who You Are Building a brand around your true personality creates genuine connections and makes your business a place where you belong. Let Your Values and Vision Shine When you share your values and vision openly, you attract people who resonate with your mission; not just your style. Authenticity Attracts the Right Audience Being boldly yourself may not appeal to everyone, but it draws in those who truly connect with your story and energy. Consistency Doesn't Mean Predictability Show up regularly, but don't be afraid to vary your approach; keep things fresh and let your personality evolve. Small Personal Touches Matter Simple, relatable updates in your emails or content can build trust and make your brand memorable. You Can Build Success Your Own Way There's no single formula; find the intersection of what feels good, what you're great at, and what serves your audience. Episode Highlights 01:18 – Meet Liz Wilcox: 90s branding, authenticity, and doing business her way 02:04 – How to get your personality across in your brand 04:07 – The evolution of Liz's business and finding her true voice 06:44 – Attracting the right clients through authentic branding 09:11 – Vision, values, and the strategy behind personal branding 13:26 – Practical advice for showing up as yourself online 16:35 – The power of connection, community, and being open 22:48 – Email marketing tips: keep it simple, personal, and varied 28:29 – Building a business that feels good and serves others Where to find out more from Liz Liz's 9$ membership (affiliate link) Liz's Instagram Liz's Facebook Liz's Twitter I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode! This episode was written and recorded by me and produced by Lucy Lucraft lucylucraft.co.uk If you enjoyed this episode please leave a 5* rating and review!

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