
Episode #43
#43 Building HR Influence Without Asking for Permission with Johanna Flórez Restrepo, CPO at CryoHoldco Biotech
Johanna Flórez Restrepo is LATAM Chief People Officer at CryoHoldco Biotech, one of the world's top five stem cell banks, with over 15 years leading HR and organizational transformation across 8 countries, 2 continents, and organizations of 120,000+ employees. Her single biggest argument for People leaders: stop asking for a seat at the table and build real influence, so business leaders say "I need you here with me." Johanna Flórez Restrepo teaches a three-part Influence-over-Imposition framework — listen to understand, anchor to the final objective, and match empathy to each person's level. In this episode, Johanna Flórez Restrepo unpacks the friction that hits companies scaling through rapid growth, M&A, and digital transformation: policy and compliance stop working as the primary lever with CEOs and directors, cultural change starts feeling like invisible work, and a single crisis — like a full cyber attack — can put payroll for thousands of employees at risk overnight. For People teams at high-growth companies where the leadership team can no longer oversee everything directly, her operating principles turn HR from rule enforcer into trusted business partner. Challenges Addressed Policy-first HR loses credibility: Johanna Flórez Restrepo explains that leading with rules, compliance, and normative alignment signals "rule enforcer" to CEOs and directors, not strategic partner — and loses the influence battle immediately. Invisible work during transformation: During cultural change, progress feels like nothing is happening; Johanna Flórez Restrepo reframes this marathon-like effort as preventive work that precedes visible results. Speed mismatch in digital transformation: Moving from pharma's multi-year product cycles to a digital business measured in seconds (page load, CTR, conversion) forced Johanna Flórez Restrepo to recalibrate what "urgency" means in People operations. Actionable Takeaways Listen to understand, not to respond: Stay calm, focused, and fully present in executive conversations. Senior leaders in lonely positions share their real fears only when they trust their HR partner is genuinely listening, and that trust earns proximity no title can. Prioritize door one before door ten: In a crisis with fires everywhere, discipline means opening the door that moves you closest to the result first. Enforce rest, nutrition, and boundaries for your team so people stay functional under pressure. Build a support network inside and outside the company: Inside contacts understand your context without a full briefing; outside contacts provide external perspective and prevent tunnel vision. Both protect your judgment when everything feels like a Titanic. Questions This Episode Answers How do I get taken seriously as a strategic business partner instead of a rule enforcer? Johanna Flórez Restrepo argues you build influence, not authority: know the business deeply, listen to leaders' real concerns, and stop leading with policy. When you do this, executives ask for you by name rather than granting you a seat. How should HR lead a company through a cyber attack or major operational crisis? Johanna Flórez Restrepo used three principles when a cyber attack put payroll for 5,000 people across 2 million kilometers at risk: self-awareness of your own triggers, a support network inside and outside the company, and discipline to prioritize what moves you closest to the result. Why does my culture and change management work feel invisible? Johanna Flórez Restrepo reframes this as preventive work that comes before visible work. Cultural change is a marathon — you are still moving toward the result even when progress isn't yet visible, because culture is behavior lived day by day, not policy written on paper. Links & Resources Mentioned: Connect with Johanna Flórez Restrepo on LinkedIn






