Episode #1
Automating the Redial, Not the Relationship
Aug 20, 202627 minS1
<p>Bath Experts wasn't short on leads. It was short on bandwidth to follow-through. In this episode, Jay Shah, VP of Marketing at Bath Experts, explains why the highest-ROI move wasn't buying more leads, it was calling back the ones already sitting in the pipeline, fresh and aged alike.</p><p>Jay walks through what changed when Bath Experts handed outbound redial over to voice AI: roughly 4,000 calls placed a day, a 15% contact rate, and about five incremental in-home consultations booked daily, all live within 30 days of kickoff. It's a conversation about lead follow-through, marketing ops, and where automation actually...
