Built For This Show

Built For This is the show where real-life skills meet real estate success. Hosted by Andrea Lane and Alissa Bickar, we spotlight everyday investors who bring the best of who they are into their rental strategies. Whether you’re managing a few doors or just getting started, you’ll hear real stories, honest struggles, and unique insights from people who are building wealth their way. If you’re a high-earning professional using your edge to grow in real estate — you’re in the right place. 🎧 New episodes weekly 🎤 Want to be a guest? Apply at BuiltForThisShow.com/Guest

Built For This Show is a education podcast hosted by Unknown Host, with 56 episodes on record and a Required Pod Score of 80.

Unknown Host hosts Built For This Show, a education show with 56 episodes published.

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  Episode #57

  S2E11: The Metrics That Make or Break Your Deals: Real Estate KPIs with Andrea Lane

  Sep 25, 202613 min

  Andrea Lane, the Fearless Real Estate Investor, joins co-host Alissa Bickar to break down Key Performance Indicators (KPIs) — what they are, why they matter, and what to measure when buying and selling investment properties. Note: rental portfolio KPIs are not covered in this episode. What You'll Learn Why KPIs Matter KPIs indicate how your business is performing across different functions and help you stay in the driver's seat rather than being at the mercy of whatever happens. Without tracking, you risk wasting time and money — Andrea shares a real story of spending $100,000 over 3 months with zero results due to insufficient tracking. Marketing KPIs Track responses across channels: bandit signs, direct mail, postcards Review marketing performance every 2 weeks; direct mail monthly Change course early — don't send 200+ letters before realizing something isn't working. Deal Analysis KPIs Track your repair estimator and statement of work accuracy Monitor change orders throughout the deal Financial KPIs Compare expected vs. actual income per deal Investigate variances — was it pricing, change orders, or market shifts? Key Takeaway Start tracking KPIs from your very first deal. As your business grows, the depth of tracking should grow with it. Resources Mentioned Free guide & checklist: OwnYourIncome.co Watch all episodes: BuiltForThisShow.com

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  Episode #56

  S2E10: Avoiding Real Estate's Biggest Pitfalls with Andrea Lane & Alissa Bickar

  Sep 18, 202616 min

  In this co-host-only episode, Andrea Lane — the Fearless Real Estate Investor — breaks down why understanding your location is the single most critical step before analyzing any real estate deal. Key Takeaways Location must come before deal analysis — your location defines how well your property will perform and whether you'll actually make money. Three layers of "location": Your marketplace (city/region) Your neighborhood (block by block) Does it fit your strategy and end user? Common traps to avoid: Buying because it's cheap — the biggest shiny object Assuming a good city means a good block Skipping physical due diligence (day and night walkthroughs) Andrea's personal story: Purchased a property just one mile from a familiar, trusted neighborhood — and discovered the renter quality and income level were far lower than expected. Methodology for deep location diligence: Walk the neighborhood (with a local partner, realtor, or trusted contact) Research crime rates, school systems, and resident demographics Match location data to your strategy and your target end user (renter or buyer) Final Words of Wisdom "Make sure you understand the location before you buy, and cheap doesn't make it good." Resources Visit ownyourincome.co to download the free guide on the seven systems required for a profitable and systematized real estate investment portfolio.

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  Episode #55

  S2E9: Free and Low-Cost Resources Every Real Estate Investor Should Use

  Sep 11, 202618 min

  In this host-only conversation, co-hosts Alissa Bickar ("The Consultress") and Andrea Lane ("The Fearless Real Estate Investor") break down the essential free and low-cost resources every real estate investor should leverage. Whether you are caught in "analysis paralysis" or jumping straight into action without a blueprint, Alissa and Andrea highlight powerful tools hiding in plain sight—from local government programs to library archives—to help you build a structured, sustainable real estate business without spending tens of thousands on hyped-up programs. Key Takeaways The Small Business Administration (SBA) as an Investor Asset: Funded by tax dollars, the SBA offers free mentoring, business planning guidance, and entity structuring education (such as LLCs vs. Corporations). They can also help investors identify specialized opportunities like affordable or urban housing grants. Librarians Are Free Research Partners: While AI and Google can surface generalized information, local librarians are trained researchers who can pull local property data, archives, and localized market insights at zero direct cost. Avoid the "Shiny Object" Trap: Real estate offers countless strategies (wholesaling, creative financing, buy-and-hold, STRs/Airbnbs). Success comes from picking one North Star strategy for 6 to 12 months and mastering the operational process rather than juggling multiple models simultaneously. Treat Real Estate as a Business of Systems: Sustainable wealth does not come from treating investing like a casual side hustle; it requires operating agreements, entity planning, and systematic portfolio management. Protect Your Capital on Education: You do not need to drop $20,000–$40,000 on guru programs before knowing your focus. Leverage free municipal resources, attend affordable local REIA (Real Estate Investors Association) meetings, and seek accessible mentorship first. Timestamps & Episode Highlights **** – Welcome to The Built For This Show and setting up the host-only conversation. **** – Hiding in plain sight: Why the Small Business Administration (SBA) isn’t just for traditional tech or retail businesses. **** – Entity structures and guidance: How the SBA helps evaluate LLCs vs. Corporations and build an initial business plan. **** – Navigating grants for urban and affordable housing initiatives. **** – The untapped power of your local library and partnering with research librarians. **** – Overcoming ADHD and shiny object syndrome: Choosing one investment vehicle for 6–12 months. **** – The role of mentorship and the Own Your Income 8-Week Real Estate Investor Intensive. **** – Andrea’s golden rule: Spend the least money to learn the most, leverage REIA meetings, and guard your nest egg. Featured Resources & Links Small Business Administration (SBA): sba.gov (Explore local district offices, SCORE mentorship, and business plan templates). Local Real Estate Investor Associations (REIA): Connect with local investors and vendors in your specific market. Own Your Income: Visit OwnYourIncome.co to learn more about the 8-Week Real Estate Investor Intensive and download the free 7 Systems You Need in Your Real Estate Business guide.

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  Episode #54

  S2E8: From Social Work to Ground-Up Real Estate with Andrea Mullen

  Sep 4, 202619 min

  Andrea Mullen shares her real estate journey across nearly 20 years, from social worker to pharmaceutical sales rep to real estate investor. Guest Background Graduated from Rutgers University in New Brunswick; started in social work Transitioned to pharmaceutical sales, then pursued a real estate license Licensed at a brokerage specializing in bank-owned properties Real Estate Portfolio Previously owned two triplexes in Newark and Carteret, NJ Currently a partial owner of 3 land parcels in New Jersey and Delaware (held ~3–4 years with 2 partners) Goal: develop multifamily apartment complexes Key Themes Discussed What got Andrea into real estate: a magazine article noting that renting over $650/month meant you could buy a house Survived the 2008 real estate crash; still loved the industry Core advantages from prior careers: patience (social work) + tenacity (sales) + connecting with people Importance of maintaining income while pursuing long-term development deals Future Plans (Next 6–12 Months) Exploring opportunities in Cleveland, North Carolina, and Georgia Delaware waterfront land project currently on hold due to potential city acquisition Open to investing outside New Jersey Key Takeaway "Don't get stuck on one specific area — open up your horizon to other states." Resource Mentioned Visit ownyourincome.co for the free download: 7 Systems You Need in Your Real Estate Business

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  Episode #53

  S2E7: Maintenance vs. Reserves – Budgeting the Right Way

  Aug 28, 202613 min

  Andrea and Alissa tackle a topic most real estate investors oversimplify: the difference between maintenance budgets and reserve funds — and why treating them as one bucket can cost you dearly. Key Takeaways Maintenance Budget = day-to-day repair costs Covers small fixes: broken toilet, floor repair, minor plumbing A starting point of ~10% of monthly rent is common Over time, as the property stabilizes, this may drop to 3–5% Reserves = long-term capital expenditure fund Built to cover big-ticket items: roof replacement (~$12,000), furnace/boiler, HVAC Most lenders require reserves when buying apartment buildings Recommended: 10% set aside monthly, grown consistently over time The Core Distinction: Maintenance covers what breaks today; reserves protect against what will need replacing in 2, 5, or 15 years. Real-Life Lesson: A mentee had only a small maintenance bucket with no reserves — 2 years into ownership, the furnace failed and they had to take out a loan to cover the new boiler. Fiscal Responsibility Framing: You may not be "making money" the first 5 years — and that's okay, because those funds are building your safety net. Tools Mentioned Spreadsheet tracking mechanical install dates, projected replacement timelines, and separate budget line items Free downloadable PDF covering 7 systems for a real estate investment business Resources & Next Steps Real Estate Investor Intensive – 8-week course Contact: teams@ownyourincome.co

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