Who hosts Built in Public?

Built in Public is hosted by Courtney Johnson. They have published 111 episodes. The show covers business, with an entrepreneurship focus.

What has Built in Public covered recently?

Recent episodes include "My Crazy Pregnancy and Birth Story", "How To Get Brand Deals (With Any Follower Count)", and "How To Make Money On Social Media". The latest went out on 29 Sep 2026 and ran about 45 minutes. Reading two or three of these before pitching is the fastest way to see what the show actually books.

How often does Built in Public publish?

Built in Public publishes weekly, a median of 7 days between episodes. Episodes average about 50 minutes. The back catalogue stands at 111 episodes. A show on this cadence plans ahead, so pitch earlier rather than closer to the date you want.

How hard is it to get booked on Built in Public?

For Built in Public, Booking Probability sits at 34/100, Listen Score at 29/100, and the guest bar is around 80/100. The show has not signalled guest openness recently, which raises the bar on relevance. A verified contact is on file.

Who should pitch Built in Public?

Built in Public covers personal branding, social media, entrepreneurship, visibility, so guests who can speak to those specifically fit best. The show carries an audience score of 5/100. Lead with a specific result you can describe in numbers rather than a job title, and tie it to something the show has already covered.

business

Built in Public

Hosted by Courtney Johnson · business · EN-US · 111 episodes

Audience: 5

Apple Podcasts Website

About this Podcast:

Built in Public is a personal brand podcast hosted by Courtney Johnson.Each week, Courtney sits down with founders, creators, and operators to unpack how they turn expertise into authority, visibility into opportunity, and content into long-term leverage.We talk positioning, audience building, thought leadership, and what it actually takes to show up before you feel ready.If you want to build it in public, this show is for you.

Pitch Analysis

Required Pod Score for this show. PitchCentric checks your profile against host openness, topical fit, and audience signals before you generate a pitch.

Contact path

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Booking probability

34%

Guest openness

Selective

Verified email on file

80/100

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What is Built in Public?

Built in Public is a business podcast hosted by Courtney Johnson, with 111 episodes on record and a Required Pod Score of 80.

About the host

Courtney Johnson hosts Built in Public, a business show with 111 episodes published.

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Recent episodes

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

Built in Public
My Crazy Pregnancy and Birth Story
Sep 29, 202645 min
hey y'all, this episode is a little different than usual. today i'm sharing my full pregnancy and birth story: trying to conceive, the pregnancy itself, giving birth, and where i'm at now in postpartum. quick heads up before you press play: this one gets real about mental health during pregnancy, and some of it may be heavy for some listeners. please take care of yourself, and feel free to skip this one if now isn't the right time for you i was depressed for most of my pregnancy, and i also went through a mental health experience i haven't heard many people talk about openly. if you're pregnant, trying to conceive, or have been through something similar, i hope sharing this helps you feel less alone. Career Cheat Codes - IT’S OUT!!! My new book Career Cheat Codes is now available to order. It’s a practical guide to building career leverage, growing your visibility, and turning your expertise into real opportunities. Order yours → penguinrandomhouse.com/books/807588/career-cheat-codes-by-courtney-johnson/ 07:30 Finding out I was pregnant 11:46 My theory: every pregnancy has one challenge 12:39 My challenge 15:14 I lost my ability to speak 16:00 The hallucinations started 19:57 My birth story starts here 27:55 Giving birth to Santi 30:38 Postpartum has been so fun and so good Stay connected with me Contact: courtney@smoothmedia.co Instagram: @builtinpublicpod Instagram: @courtlynnjohnson LinkedIn: Courtney Johnson TikTok: @courtney..johnson
Listen Show Notes
Built in Public
How To Get Brand Deals (With Any Follower Count)
Sep 22, 202625 min
you don't need a million followers to get paid by brands. you don't need an agent. you don't even need to be famous. this is your no-bs guide to your first brand deal: how i went from $5,000 my first year to $250,000-$300,000 this year, every platform and agency i use, and how my husband, with only 3,000 followers, has landed a $50,000 brand deal i've never gotten with almost a million followers. so yeah - let's get into this. grab my brand outreach templates below ⤵️ docs.google.com/document/d/11FhKsM8bTHbLvnjs-GSTdUqZ78ET-rRz/edit?rtpof=true&sd=true&tab=t.0 Career Cheat Codes - IT’S OUT!!! My new book Career Cheat Codes is now available to order. It’s a practical guide to building career leverage, growing your visibility, and turning your expertise into real opportunities. Order yours → penguinrandomhouse.com/books/807588/career-cheat-codes-by-courtney-johnson/ 02:43 You don't need a million followers (here's what you need) 03:16 Cheat code #1: brand partnership marketplaces 11:58 Do this today: apply to 20 marketplaces 12:26 Cheat code #2: work with an agency 15:53 How to find an agency 17:09 What brands really pay (and the $50K deal I've never gotten) 19:14 Is affiliate marketing worth it? 19:55 The LinkedIn trick brands can't ignore 22:00 Why I always turn one post into a series 23:36 How to cold outreach brands (without an agency) 25:49 My final brand deal rule Stay connected with me Contact: courtney@smoothmedia.co Instagram: @builtinpublicpod Instagram: @courtlynnjohnson LinkedIn: Courtney Johnson TikTok: @courtney..johnson
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Built in Public
How To Make Money On Social Media
Sep 15, 202655 min
hi friends. did i tell you how I turned $8,500 I didn't have into a program that's made me $300,000 in the last year? that's basically what this whole solo episode is: me opening up my bank account and walking you through it. I'm covering my 100 free calls strategy, the exact questions I ask people to build a real offer out of thin air, and then I rank almost every single way I've ever tried to monetize my content, close to 29 of them, from the ones that pay my rent to the ones that were honestly a waste of my time. some of these numbers are going to surprise you, some of them are small, and I'm not gatekeeping any of it. let me know in the comments if you want the actual templates I used to turn my free call transcripts into content and offers!! ⤵️ Career Cheat Codes - IT’S OUT!!! My new book Career Cheat Codes is now available to order. It’s a practical guide to building career leverage, growing your visibility, and turning your expertise into real opportunities. Order yours → penguinrandomhouse.com/books/807588/career-cheat-codes-by-courtney-johnson/ 01:08 How I make money from my content 02:12 My 100 free calls strategy 14:29 The advice two multi-millionaires both gave me 19:03 Ranking every way I've made money 21:51 Patreon and the "1,000 true fans" math 34:07 The challenge that made me $60,000 in a week 30:05 Why I charge $1,500 an hour for pick my brain calls 37:14 The free script that fixed my worst webinar 39:36 How Maven made me half a million dollars 40:58 My six-figure book deal, and paying it back 44:17 My brand deals: $10,000 to $250,000 a year 49:43 My rule for picking affiliate partnerships Stay connected with me Contact: courtney@smoothmedia.co Instagram: @builtinpublicpod Instagram: @courtlynnjohnson LinkedIn: Courtney Johnson TikTok: @courtney..johnson
Listen Show Notes
Built in Public
This Is How Authors Get Book Deals (and how i got mine)
Sep 8, 202645 min
I've been wanting to bring this guest on for a while, because she's one of the main reasons I have a book at all. I'm sitting down with the incredible Thea Diklich-Newell, the editor who acquired and shaped Career Cheat Codes, to talk about how my dream happened and how it can happen for you too. a little snippet of what we got into and how it all started: a coworker of hers sent her my TikTok series one day, she saw something in it, and she emailed me asking if I'd ever thought about turning it into a book. that's it. that's the whole "how do I get discovered" story everyone assumes is more complicated than it is. so I brought her on to break down what editors are looking for when they're scrolling your content, what "authority" means to a publisher if you don't have a fancy degree behind your name, the real red flags that make her pass on a pitch, and the one boring, unsexy habit that made her whole team want to work with me before we'd even signed anything. this episode is the roadmap for anyone who has this constant thought "I should write a book about this" Career Cheat Codes - IT’S OUT!!! My new book Career Cheat Codes is now available to order. It’s a practical guide to building career leverage, growing your visibility, and turning your expertise into real opportunities. Order yours → penguinrandomhouse.com/books/807588/career-cheat-codes-by-courtney-johnson/ 06:36 Inside the Big Five: what an imprint is and why it matters 08:27 What "authority" means to an editor if you don't have the credentials 12:41 The free "hot tip" hiding in the back of every book you own 15:47 The one habit editors wish more authors had (it's not talent) 21:15 Why "my book is for everyone" is the fastest way to sell zero copies 28:36 Why you have to be okay hearing no 100 times before the one yes 30:48 The actual cheat code for landing a book deal, and it costs nothing 34:46 Why self-publishing doesn't close the door to a book deal anymore 36:47 The books Thea can't stop talking about this year 39:25 What she's telling authors to write about next, in the age of AI 42:03 Her two-question test for finding your own book idea About Thea Diklich-Newell Thea Diklich-Newell is an editor at Ten Speed Press, part of the Crown Publishing Group within Penguin Random House, where she focuses on prescriptive nonfiction: self-help, career, parenting, and relationship books built on real authority and lived experience rather than just a big following. She joined Ten Speed in 2024 after editorial roles at Little, Brown and the Stuart Krichevsky Literary Agency, where she got her start vetting manuscripts from the agent's side of the business. She's also the editor behind Career Cheat Codes. Stay connected with me Contact: courtney@smoothmedia.co Instagram: @builtinpublicpod Instagram: @courtlynnjohnson LinkedIn: Courtney Johnson TikTok: @courtney..johnson
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Built in Public
I Answered Every Question K*lling Your Personal Brand (Q&A)
Sep 1, 202644 min
okay so I recorded this one about to burst, and my baby is already here. wild!!!!! so this whole episode is a Q&A, straight from what you all sent me. the spiciest, most unhinged personal brand questions in my inbox, answered. in this one: why "I'm multi-passionate" isn't a real problem, why you'd never let a friend treat you the way your boss does, and the exact system that kept me posting daily even at nine months pregnant. heads up, "fuck your niche" gets said more than once. I stand by it. let's get into the questions. Career Cheat Codes - IT’S OUT!!! My new book Career Cheat Codes is now available to order. It’s a practical guide to building career leverage, growing your visibility, and turning your expertise into real opportunities. Order yours → penguinrandomhouse.com/books/807588/career-cheat-codes-by-courtney-johnson/ Want your question featured on a future episode? Subscribe to my newsletter, that's where I send these out and where I answer some of them directly, for free → artisanal-originator-6888.kit.com/0e038bf26a Joel Monteleone, for help getting events and community sponsorships → @joel_monteleone ️ 01:14 Why "how do I make an extra $5,000 this month" is the wrong question to ask 05:23 fuck your niche 07:42 my daily co-working system that ended my procrastination for good 11:06 The corporate LinkedIn fear question i keep getting 21:44 The client who proved "I'm multi-passionate" was never really the problem 29:57 Stop posting "AISLOP" if you want LinkedIn to actually show your posts 36:20 How to build your "video muscle" without spending hours editing Stay connected with me Contact: courtney@smoothmedia.co Instagram: @builtinpublicpod Instagram: @courtlynnjohnson LinkedIn: Courtney Johnson TikTok: @courtney..johnson
Listen Show Notes

Guest Appearances

Recent guests on Built in Public. Study who booked and why before you pitch.

Gigi Robinson

Founder, Hosts of Influence

Brian Luebben

Action Academy

Whitney Uland

celebrity life coach, How to Be Famous

Thea Diklich-Newell

Ten Speed Press

Advertisers on this show

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Best industries to pitch Built in Public for

Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:

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What is the difference between Founder Solo and Founder Pro?

Founder Solo gives you 50 AI pitches per month using the credit model (Standard pitches cost 1 credit, Enriched pitches cost 2). Founder Pro raises that to 200 credits per month and adds full Booking Probability access, unlimited Magic Match, Apollo enrichment credits, and data export capabilities. Both plans use the same credit system, so you can stretch your monthly budget further by using Standard-mode drafting.

How do agency tiers work?

Agency tiers have no base fee. You pay per managed client and per talent profile. Agency Standard is $199 per client per month; Agency Pro is $399 per client per month. Both add $39 per talent profile per month. Your own team's user seats are always free.

What is a talent profile?

A talent profile represents one person (founder, executive, or spokesperson) you are booking onto podcasts. It includes their bio, topics, headshots, and outreach history. Team plans include 5 profiles; agency plans are pay-as-you-go.

Can I switch plans later?

Yes, at any time. Upgrades take effect immediately; downgrades apply at the end of the current billing period. Contact support if you need help migrating between plan families.

Do you offer a free trial?

Every paid plan includes a 15-day free trial. Your card is saved at signup but you will not be charged until day 16. Cancel any time from your dashboard.

What happens if I cancel?

You keep access until the end of your current billing period. No charges after that. Your data is retained for 30 days in case you reactivate.

Is the 20% annual discount automatic?

Yes. Select Annual on the pricing toggle and the discounted price is applied automatically at checkout. The annual price shown is the full year cost.

What if I have more than 50 profiles or 20 clients?

That is our Enterprise tier. Contact our sales team and we will build a custom plan with volume pricing, a dedicated account manager, and SLA guarantees.

Built in Public

This Is How Authors Get Book Deals (and how i got mine)

Sep 8, 202645 min

I've been wanting to bring this guest on for a while, because she's one of the main reasons I have a book at all. I'm sitting down with the incredible Thea Diklich-Newell, the editor who acquired and shaped Career Cheat Codes, to talk about how my dream happened and how it can happen for you too. a little snippet of what we got into and how it all started: a coworker of hers sent her my TikTok series one day, she saw something in it, and she emailed me asking if I'd ever thought about turning it into a book. that's it. that's the whole "how do I get discovered" story everyone assumes is more complicated than it is. so I brought her on to break down what editors are looking for when they're scrolling your content, what "authority" means to a publisher if you don't have a fancy degree behind your name, the real red flags that make her pass on a pitch, and the one boring, unsexy habit that made her whole team want to work with me before we'd even signed anything. this episode is the roadmap for anyone who has this constant thought "I should write a book about this" Career Cheat Codes - IT’S OUT!!! My new book Career Cheat Codes is now available to order. It’s a practical guide to building career leverage, growing your visibility, and turning your expertise into real opportunities. Order yours → penguinrandomhouse.com/books/807588/career-cheat-codes-by-courtney-johnson/ 06:36 Inside the Big Five: what an imprint is and why it matters 08:27 What "authority" means to an editor if you don't have the credentials 12:41 The free "hot tip" hiding in the back of every book you own 15:47 The one habit editors wish more authors had (it's not talent) 21:15 Why "my book is for everyone" is the fastest way to sell zero copies 28:36 Why you have to be okay hearing no 100 times before the one yes 30:48 The actual cheat code for landing a book deal, and it costs nothing 34:46 Why self-publishing doesn't close the door to a book deal anymore 36:47 The books Thea can't stop talking about this year 39:25 What she's telling authors to write about next, in the age of AI 42:03 Her two-question test for finding your own book idea About Thea Diklich-Newell Thea Diklich-Newell is an editor at Ten Speed Press, part of the Crown Publishing Group within Penguin Random House, where she focuses on prescriptive nonfiction: self-help, career, parenting, and relationship books built on real authority and lived experience rather than just a big following. She joined Ten Speed in 2024 after editorial roles at Little, Brown and the Stuart Krichevsky Literary Agency, where she got her start vetting manuscripts from the agent's side of the business. She's also the editor behind Career Cheat Codes. Stay connected with me Contact: courtney@smoothmedia.co Instagram: @builtinpublicpod Instagram: @courtlynnjohnson LinkedIn: Courtney Johnson TikTok: @courtney..johnson

Listen Show Notes

Every question we get asked before
someone starts their trial.

If you have a concern about deliverability, AI quality, data privacy, or whether this will actually work for your specific situation, it's probably answered below.

What is the difference between Founder Solo and Founder Pro?

How do agency tiers work?

What is a talent profile?

Can I switch plans later?

Yes, at any time. Upgrades take effect immediately; downgrades apply at the end of the current billing period. Contact support if you need help migrating between plan families.

Do you offer a free trial?

Every paid plan includes a 15-day free trial. Your card is saved at signup but you will not be charged until day 16. Cancel any time from your dashboard.

What happens if I cancel?

You keep access until the end of your current billing period. No charges after that. Your data is retained for 30 days in case you reactivate.

Is the 20% annual discount automatic?

Yes. Select Annual on the pricing toggle and the discounted price is applied automatically at checkout. The annual price shown is the full year cost.

What if I have more than 50 profiles or 20 clients?

That is our Enterprise tier. Contact our sales team and we will build a custom plan with volume pricing, a dedicated account manager, and SLA guarantees.

Built in Public

About this Podcast:

Pitch Analysis

What is Built in Public?

About the host

Recent episodes

My Crazy Pregnancy and Birth Story

How To Get Brand Deals (With Any Follower Count)

How To Make Money On Social Media

This Is How Authors Get Book Deals (and how i got mine)

I Answered Every Question K*lling Your Personal Brand (Q&A)

Guest Appearances

Gigi Robinson

Brian Luebben

Whitney Uland

Thea Diklich-Newell

Advertisers on this show

Best industries to pitch Built in Public for

Podcasts like Built in Public

Every question we get asked beforesomeone starts their trial.

Built in Public

About this Podcast:

Pitch Analysis

What is Built in Public?

About the host

Recent episodes

My Crazy Pregnancy and Birth Story

How To Get Brand Deals (With Any Follower Count)

How To Make Money On Social Media

This Is How Authors Get Book Deals (and how i got mine)

I Answered Every Question K*lling Your Personal Brand (Q&A)

Guest Appearances

Gigi Robinson

Brian Luebben

Whitney Uland

Thea Diklich-Newell

Advertisers on this show

Best industries to pitch Built in Public for

Podcasts like Built in Public

Every question we get asked beforesomeone starts their trial.

Every question we get asked before
someone starts their trial.

Every question we get asked before
someone starts their trial.