Built To Lead

We know that the foundation of any great business is their team, but most of us are never taught how to lead them. So I wanted to sit down with the best leaders and founders in the world and find out how they did it. Who did they hire? What mistakes did they make? And what do they wish someone had told them years ago? These are the stories they haven't told before and the things that made the biggest difference in their business. If you want to stop being the bottleneck in your business, delegate properly and build a culture that people can’t wait to be part of Subscribe now wherever you're listening because you won't wanna miss these episodes.

Built To Lead is a business podcast hosted by Unknown Host, with 30 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Built To Lead, a business show with 30 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #29

  The $100M AI Founder Playbook Every Founder Needs with Jeremy Cabral

  Aug 17, 202654 minS1

  Is your business bogged down by bloated teams and outdated marketing playbooks? In this episode, I sit down with Finder co-founder Jeremy Cabral to unpack the exact strategies he used to help scale Finder to over $100M in revenue. We also dive into why the next 12 to 18 months will define which businesses win and which fall behind. If you’re a founder looking to break through revenue ceilings, streamline AI into your day-to-day operations, or make smart hiring decisions, this episode is packed with practical takeaways. Jeremy shares honest insights on how SEO is shifting to AI platforms like ChatGPT and Claude, how to run a lean core team, and why real human connection will always give you a competitive edge. Key moments: 00:00: This Is What It Actually Takes To Build A $100M+ Business 1:23: What Is Happening To Traditional SEO And Link-Building 14:00: Why Your Current Growth Playbook Is Stopping You From Scaling 22:44: How To Push Your Business Past The $5M–$10M Wall 29:54: Why Tech Layoffs Aren't Actually Caused By AI 41:12: The Thing You Need That AI Can Never Replace 47:19: How To Run A Lean, High-Performing 3-Person Core Team Want to learn more about AI strategy and scaling operations? You can connect with Jeremy Cabral directly on LinkedIn or Instagram @jeremyjcabral.   To check out his latest advisory work and private leadership network, head over to jeremycabral.com or visit executiveark.ai/ – If you want help building your offshore team, send me a message over at @jesswhatman_agentsync - ⁠https://www.instagram.com/jesswhatman_agentsync/⁠ Find out more about off-shore employees over at ⁠https://www.instagram.com/agentsync_/⁠ and ⁠https://agentsync.com.au/⁠ And see behind the scenes content over at https://www.instagram.com/built.to.lead.podcast/ AgentSync

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  Episode #27

  The Daily Habits Top Performers Use to Avoid Burnout with Exec Performance Coach - Jess Spendlove

  Aug 3, 202653 minS1

  Most founders treat recovery like a luxury or a reward for hard work, but high performance isn't sustainable when you're running on empty.  In this episode, I sit down with Jess Spendlove,  Executive Performance Coach, Accredited Sports Dietitian, author of For The Long Run, and former health advisor to over 30 professional sports teams, Special Forces units, and executive leaders at PWC, AirTree, and QBE.  If you are a busy founder struggling with chronic fatigue, relentless stress, or the trap of hustle culture, this conversation will equip you with practical micro-habits, recovery rhythms, and actionable strategies to safeguard your health while scaling your business. Key moments: 00:00: What Founders Get Wrong About Biohacking and Wellness Fads 4:24: Why You Should Fix Your Morning Domino Habit Firs 12:49: This Is The Guide to Eliminating Afternoon Energy Crashes 13:50: What Most Leaders Don't Realise About Workplace Culture 16:28: Why You Should Learn How Special Forces and Athletes Recover 32:15: What Founders Need to Know About True Burnout and Deloading 37:41: This Is The Guide to Balancing Ambitious Business Goals with Motherhood 45:31: Why You Should Build a Personal Health Operating System to Scale You can secure your copy of Jess’s new book For the Long Run via Amazon or Booktopia.   Want more insights from Jess? Check out her website jessicaspendlove.com/,  follow her on LinkedIn, and Instagram (@jess_spendlove_dietitian), or subscribe to her podcast Stay at the Top.  If you want help building your offshore team, send me a message over at @jesswhatman_agentsync - ⁠https://www.instagram.com/jesswhatman_agentsync/⁠ Not sure what you could delegate or the next role you need? Ask Andy - https://agentsync.com.au/meet-andy Find out more about off-shore employees over at ⁠https://www.instagram.com/agentsync_/⁠ and ⁠https://agentsync.com.au/⁠ And see behind the scenes content over at https://www.instagram.com/built.to.lead.podcast/ AgentSync

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  Episode #25

  The Hiring Strategy Behind an 8-Figure Side Hustle That Scaled Using Airtasker with Dean Leibbrandt

  Jul 20, 202645 minS1

  The year they went full time … they tripled.  In this episode, I sit down with Nakie co-founder Dean Leibbrandt to unpack the team and hiring decisions behind their growth. They went three and a half years without paying themselves, used Airtasker to survive Black Friday, and built a lean remote team around life rather than growth at any cost. Dean also shares the mistakes that cost them hundreds of thousands of dollars, including one discount code error that wiped out $205,000 in profit. If you’re building a business around a full-time job, struggling to know when to hire, or wondering how to scale without creating a business that owns you, this episode is for you. Key moments: 00:00: How to Turn a Problem You Care About Into a Product That Sells 03:47: How to Get a Manufacturer to Say Yes When Everyone Else Says No 06:55: Why Your Next Product Could Grow Revenue Faster Than More Ads 08:07: The First Hire That Gives E-commerce Founders Their Time Back 09:16: How to Know When It’s Finally Time to Quit Your Day Job 16:31: The Scrappy Hiring Hack That Can Save Your Biggest Sales Period 19:19: How Running Out of Stock Can Unlock Better Supplier Terms 21:22: How to Build an Eight-Figure Business Without a Bloated Team 23:06: The Offshore Hiring Mistake That Costs You Great Employees 23:42: Why Weekly Check-ins Keep Good Employees From Leaving 24:52: The Leadership Habit That Earns Your Team’s Respect 26:27: The Hiring Advantage Remote Businesses Have Over Everyone Else 31:41: The Fastest Way to Learn What Bigger Businesses Already Know 38:34: The Tiny Discount Error That Cost $205K in Profit To see more from Dean you can follow him on instagram @dean.leibbrandt or on LinkedIn. To find out more about Nakie you can follow them @nakie or nakie.com If you want help building your offshore team, send me a message over at @jesswhatman_agentsync - ⁠https://www.instagram.com/jesswhatman_agentsync/⁠ Not sure what you could delegate or the next role you need? Ask Andy - https://agentsync.com.au/meet-andy Find out more about off-shore employees over at ⁠https://www.instagram.com/agentsync_/⁠ and ⁠https://agentsync.com.au/⁠ And see behind the scenes content over at https://www.instagram.com/built.to.lead.podcast/ AgentSync

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  Episode #24

  You are the biggest bottle neck in your business … do this to fix it Matt Srama

  Jul 13, 202650 minS1

  Most founders think the answer to "I need to grow" is to work harder. But Matt Srama learned the opposite. Matt Srama went from wrestling 100 kilo men on an NRL field to running Srama Property, the 2026 Buyers Agency of the Year and when his growth really started? The moment he realised he was the bottleneck.  In this episode, I sit down with Matt to unpack the discipline he carried over from professional sport, the framework that changed how he hires ("who, not how"), and the exact process he used to find his first team members, right down to filming his own house cleaning routine to hire a house manager. If you're a founder stuck doing everything yourself and wondering when it's actually time to let go, this episode is the playbook. Key moments: 00:00: The 60/40 split every founder eventually has to make  01:50: Why building people comes before building the business 8:06: The one skill that separates founders who make it from those that don’t 11:53: Why the first six month of any business has to be just you 13:19: The first hire you make is rarely the right one, and that’s OK  14:51: The Finder, Minder, Grinder framework every service business needs 16:04: Why chasing the “Unicorn” hires early is a trap 17:17: The real test of hiring people form your own network 22:09: The book that will rewire how you think about scaling 24:38: Why paying more for experience beats training from scratch 34:54: The time and energy audit that will expose where you're leaking focus 37:10: Upgrading from a personal assistant to an executive assistant and why is changed everything 41:20: The unconventional way to hire a house manager You can follow Matt on instagram @matt_srama and Linkedin. Or to Matt’s property podcast Buying Gold Coast. If you want help building your offshore team, send me a message over at @jesswhatman_agentsync - ⁠https://www.instagram.com/jesswhatman_agentsync/⁠ If you want to get access to our time audit tool, head over to https://agentsync.com.au/founder-freedom-formula Not sure what you could delegate or the next role you need? Ask Andy - https://agentsync.com.au/meet-andy Find out more about off-shore employees over at ⁠https://www.instagram.com/agentsync_/⁠ and ⁠https://agentsync.com.au/⁠ And see behind the scenes content over at https://www.instagram.com/built.to.lead.podcast/ AgentSync

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  Episode #23

  Nobody Talks About the Messy Truth of Scaling to Exit with Lisa Jones

  Jul 6, 202659 minS1

  Three multimillion-dollar businesses. One very expensive lesson in letting go. Lisa Jones is a best-selling author, keynote speaker and founder of SHE-com, a powerhouse community of 40,000 women backing female founders of product-based businesses. She's built, scaled and exited multiple companies, and she is currently in hypergrowth mode with one goal: a major exit. In this episode Lisa spills everything. What really happened when she stepped back and watched her business quietly erode for nearly 12 months. How she rebuilt it from the inside out with AI doing the heavy lifting. And how she's built a team she would walk through fire for. Lisa is also one of the most disarmingly honest founders you will ever hear speak. Key moments: 00:00 Why stepping back from your business might be your biggest mistake 5:10: What the agitator role actually looks like in a scaling business 7:49: How to spot a taker before they destroy your culture 10:05: The one world that tells you everything you need to know about a new hire 19:37: Why phantom shareholder agreements might be the retention tool you’ve never heard of 29:04: Building without fatigue. Why every decision needs to answer to this one question 32:11: How to build AI in the back end without losing your human touch 47:23: Why Stepping Back From Your Business Might Be Your Biggest Mistake 52:54: What a decade of being told you’re not good enough does to a leader and how to come back You can find Lisa on instagram @lisajones_co or via Shecom.co If you want help building your offshore team, send me a message over at @jesswhatman_agentsync - ⁠https://www.instagram.com/jesswhatman_agentsync/⁠ Not sure what you could delegate or the next role you need? Ask Andy - https://agentsync.com.au/meet-andy Find out more about off-shore employees over at ⁠https://www.instagram.com/agentsync_/⁠ and ⁠https://agentsync.com.au/⁠ And see behind the scenes content over at https://www.instagram.com/built.to.lead.podcast/ AgentSync

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