Built to Win: Marketing, Sales, Faith, and Building a Life That Matters Hosted by Jonathan Watkins and Brent Killen, founders of JBX Strategies, Built to Win is the podcast for business owners and leaders who are serious about winning in both business and life. While we work primarily with home service companies—especially landscaping and outdoor service companies—this podcast is for anyone looking to grow a business with purpose, discipline, and faith. Each week, we bring a mix of: Practical, no-nonsense teaching episodes on marketing, sales, and business growth Real conversations with successful entrepreneurs, operators, and faith-driven leaders You’ll learn how to generate more leads, close more deals, build systems that scale, and lead with integrity—without sacrificing what matters most. Whether you’re a contractor, home service business owner, or sales professional, this show will challen
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What is Built To Win: Marketing, Sales, Faith, and Building a Life That Matters?
Built To Win: Marketing, Sales, Faith, and Building a Life That Matters is a business podcast hosted by Jonathan Watkins, with 7 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
About the host
Jonathan Watkins hosts Built To Win: Marketing, Sales, Faith, and Building a Life That Matters, a business show with 7 episodes published.
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Episode #8
The 7 Pillars Every Home Service Business Needs to Grow, Scale and Win
Aug 28, 202633 minS1
The webinar covers the seven pillars every home service business needs to know, focusing on sales and marketing strategies. It emphasizes the importance of understanding the ideal customer, building a strong marketing foundation, generating consistent leads, and measuring marketing efforts. The sales process, including speed to lead, discovery questions, proposal presentation, and nurture campaigns, is also discussed. The webinar concludes with a focus on integrity in business dealings. Takeaways Understanding the ideal customer is crucial for home service businesses. Consistent lead generation and effective sales processes are essential for business growth. Chapters 00:00 Introduction and Webinar Overview 05:20 Pillar 1: Know Your Ideal Customer 09:39 Pillar 2: Build Your Marketing Foundation 13:00 Pillar 3: Generate Consistent Leads 15:47 Pillar 4: Measure Your Marketing 18:04 Pillar 5: Speed to Lead and Sales Process 20:23 Pillar 6: Discovery Questions and Proposal Presentation 27:15 Pillar 7: Nurture Campaign and Reactivation 31:24 Pillar 8: Integrity and Conclusion
Built To Scale: How EOS Help Business Owners Gain Control and Grow
Aug 18, 202651 minS1
Kurt Larson shares his career journey from finance and accounting to operations and sales, culminating in his role as president and CEO of Viking Engineering. He discusses the impact of EOS on the business and the benefits it brings to the leadership team. The conversation delves into the challenges of leadership, the implementation of EOS, and the transformation it brings to the organization. The conversation covers the challenges of business growth, the importance of leadership development, and the role of authenticity in leadership. It also delves into the significance of accountability and the need for change as a company grows. The conversation concludes with insights on faith, adversity, and the value of seeking counsel in business and life. Takeaways Career evolution Impact of EOS on business growth Business growth can lead to complexity and challenges that require simplification, better systems, and leadership development. Authenticity in leadership is crucial for building trust and creating meaningful connections within an organization. Adversity and challenges in business and life can lead to personal growth and character development. Chapters 00:00 Career Evolution 07:32 Transition to EOS 10:07 Implementing EOS 20:47 Impact of EOS on Business 25:47 Challenges of Leadership 27:48 Challenges of Business Growth 29:44 Leadership Development and Authenticity 32:28 Accountability and Change in Business Growth 44:34 Faith, Adversity, and Seeking Counsel
Built To Scale: How EOS Helps Business Owners Gain Control and Scale
Aug 13, 202651 minS1
Kurt Larson shares his career journey from finance to operations and eventually becoming the President and CEO of Viking Engineering. He discusses the impact of implementing EOS on the business and the benefits it provides to leadership teams. The conversation also delves into the certification process for becoming an EOS implementer and the challenges faced by companies when they hit a revenue plateau. The conversation covers topics such as breaking through growth ceilings, leadership challenges, issue resolution, and the importance of authentic leadership. It also delves into the role of faith and adversity in personal and professional growth. Takeaways Career evolution from finance to operations to CEO Impact of EOS on business growth and culture Breaking through growth ceilings requires simplification, better systems, and improved leadership. Self-reflection and the willingness to change are essential for becoming better leaders. Effective issue resolution requires identifying root causes and taking decisive action. Authenticity and openness are key to building trust and successful leadership. Chapters 00:00 Introduction to Kurt Larson 01:20 Career Evolution 02:47 Transition to Operations 03:31 Becoming President and CEO 07:32 Implementing EOS 10:07 Impact of EOS on Business 22:40 Certification Process for EOS Implementer 25:47 Benefits of EOS for Leadership Teams 27:48 Breaking Through the Ceiling 29:44 Leadership and Self-Reflection 31:06 Issue Resolution and Accountability 44:34 Authentic Leadership
Before you can grow your business, you need to know your numbers. Many contractors track what's in their checking account, but that doesn't tell the full story of a healthy business. In this episode of Built to Win , Jonathan Watkins and Brent Killen break down the five key metrics every home service business owner should know to make smarter decisions, improve profitability, and build a stronger company. Whether you're running a landscaping company, roofing business, HVAC company, plumbing business, electrical company, or another home service business, these numbers will help you measure what matters and identify opportunities for sustainable growth. In This Episode: ✔️ Why lead generation is the foundation of business growth ✔️ How improving your close rate can increase revenue without more marketing ✔️ Ways to raise your average job value through better customer service ✔️ Why gross profit matters more than revenue alone ✔️ How customer lifetime value creates long-term business success ✔️ Advanced metrics every growing contractor should begin tracking, including Cost Per Lead (CPL), Customer Acquisition Cost (CAC), and Marketing ROI
The conversation delves into the power of vision and goal-setting, emphasizing the importance of behavior-based goal setting and the value of being present. It also explores the significance of strategic relationships and identity, the role of perseverance and trials, and the value of mentorship and wisdom. Takeaways Vision and goal-setting Behavior-based goal setting The importance of being present Strategic relationships and identity Perseverance and trials The value of mentorship and wisdom Chapters 00:00 The Power of Vision and Goal-Setting 06:03 Behavior-Based Goal Setting 07:59 The Importance of Being Present 17:08 Strategic Relationships and Identity 33:39 Perseverance and Trials 34:37 The Value of Mentorship and Wisdom
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