Built. Trusted. Chosen.

Featuring proven leaders and marketers in trades and construction Real, unscripted, unedited and raw lessons from trades and construction founders, leaders and marketers. We dig into growth, scaling, hiring, margins, and how to be built, trusted and chosen.

Built. Trusted. Chosen. is a business podcast hosted by Wes Towers, with 32 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Wes Towers hosts Built. Trusted. Chosen., a business show with 32 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Built. Trusted. Chosen.

  How Contractors Turn Good Work into Trust and Growth | Dennis Mark Interdonato

  Aug 17, 202634 min

  A lot of contractors do excellent work, but their presentation, proof and communication do not show it. That gap can cost trust before the first quote is even discussed. In this episode of Built. Trusted. Chosen., I’ll be speaking with Dennis Mark Interdonato, a New Jersey real estate professional who grew up working in his family’s construction business. We’ll unpack how his father built a successful company around professionalism, how a simple website and physical project portfolio helped the business stand out, and what construction taught Dennis about personal branding, customer emotions and dealing with pressure. You’ll take away: How cleanliness, respect and pride can position a contractor as the professional choice Why project photos and portfolios are far more persuasive than simply claiming you do good work How to create a website that answers customer questions and keeps producing value Why employees and subcontractors must reflect the promises made by your personal brand How construction teaches you to recognise and manage emotional situations Why high-functioning business owners should still seek support when something feels wrong Dennis also openly shares his experience with mental health, including living for many years without understanding what he was experiencing and why talking to someone early can matter. About Dennis Mark Interdonato Dennis Mark Interdonato is a New Jersey real estate professional, former residential home builder and Army veteran. Drawing on his background in construction, remodelling and property, he helps buyers, sellers and investors make better-informed decisions throughout the Jersey Shore, including Monmouth and Ocean counties. Website: https://dennismarkrealestate.com/ LinkedIn: https://www.linkedin.com/in/dennismarkinterdonato Instagram: https://www.instagram.com/dennismarkrealestate/ About Wes Towers Wes Towers is the founder of Uplift 360 and host of Built. Trusted. Chosen. He helps trades and construction companies be built, trusted and chosen online through high-performing websites and Search Everywhere Optimisation. https://uplift360.com.au/ Want to be a guest on Built. Trusted. Chosen.? Book here: https://uplift360.com.au/built-trusted-chosen-podcast-guest-booking/

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  Built. Trusted. Chosen.

  The Quiet Force Behind Fire Safety in Construction | Mark Turnham

  Aug 10, 202640 min

  Fire safety can feel like another compliance cost for trades, construction and facilities leaders. But when something goes wrong, the quality of your systems, records and maintenance can become the difference between confidence and catastrophe. In this episode of Built. Trusted. Chosen., I speak with Mark Turnham from Virtue Fire Solutions about building a fire and essential safety services business around trust, service, and quiet competence. We talk about Mark’s background in the Royal Australian Navy, his years as a volunteer firefighter, starting a business during COVID, and why referrals have played such a major role in the growth of Virtue Fire Solutions. You’ll take away: Why fire safety is about more than ticking compliance boxes How education builds trust before a client ever signs off on work Why “the quiet force behind fire safety” is such a strong brand position How years of doing the right thing can turn into future referrals Why helping people, answering the phone, and not burning bridges matters How to hire for attitude, communication and cultural fit in a trade business Mark Turnham is Director of Virtue Fire Solutions, a Mornington-based fire protection and essential safety services business. With a background as a Royal Australian Navy marine technician, licensed fire sprinkler fitter, facilities manager and long-serving volunteer firefighter, Mark brings practical field experience and a strong service mindset to fire safety. Website: https://virtuefiresolutions.com.au/ LinkedIn: https://au.linkedin.com/in/mark-turnham-719a13117 Company LinkedIn: https://au.linkedin.com/company/virtuefire I’m Wes Towers from Uplift 360, and I help trades and construction companies be built, trusted, and chosen online through high-performing websites and Search Everywhere Optimisation. Built. Trusted. Chosen. is the podcast for leaders and marketers in trades and construction who want to grow with more clarity, credibility and trust. Learn more: https://uplift360.com.au/ Want to be a guest on Built. Trusted. Chosen.? Book here: https://uplift360.com.au/built-trusted-chosen-podcast-guest-booking/

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  Built. Trusted. Chosen.

  From Paperwork Chaos to Click-Click-Done for Contractors | Jo McClure

  Aug 3, 202633 min

  Most trades and construction businesses do not struggle because they lack work. They struggle because the admin, systems, compliance, reports, photos, invoices and follow-ups start swallowing the day. In this episode of Built. Trusted. Chosen., I speak with Jo McClure from JM Virtual Business Services about how small to medium businesses can simplify their systems, reduce admin overload and make their software work for them rather than against them. We talk about field service management tools, Zoho, documentation, virtual admin support, AI, compliance, reputation and why good systems can help trades and construction businesses show up more reliably, get paid faster and protect trust with clients. You’ll take away: Why your software should work for you, not force you to work around it How to choose a system your team can actually use on site Why documentation, photos, reports, invoices and payments should happen before you leave the job How good systems protect your reputation by helping you show up and follow through Where AI can help, and why it still needs human strategy, checks and approvals Why being chosen still comes down to trust, expertise and reputation Jo McClure is from JM Virtual Business Services, helping small to medium businesses with systems, admin, operations and CRM support. Her team helps business owners choose, implement and manage practical systems that reduce overwhelm and make day-to-day operations easier. Find Jo here: https://www.jmvbs.au/ I’m Wes Towers from Uplift 360. I help trades, construction and industrial businesses be built, trusted and chosen online through high-performing websites and Search Everywhere Optimisation. Learn more at https://uplift360.com.au/ Want to be a guest on Built. Trusted. Chosen.? Book here: https://uplift360.com.au/built-trusted-chosen-podcast-guest-booking/

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  Built. Trusted. Chosen.

  Better Remodels Start Before the Build Begins | Erica Kalkofen

  Jul 27, 202633 min

  Trades and construction projects rarely go wrong because of one big thing. More often, it is the small gaps in communication, process, expectations and trust that create the pressure. In this episode of Built. Trusted. Chosen., I chat with Erica Kalkofen, a remodel designer based in metro Denver, Colorado. Erica shares how she approaches residential remodels, why her six-step design process helps bring order to complex projects, and what builders, trades and construction leaders can learn from the way designers manage clients, subs, budgets and site realities. We also unpack how to handle mistakes, when ego becomes a red flag, and why the best client relationships are built on relatability, experience and practical communication. You’ll take away: Why remodel projects are “management in three dimensions” How a six-step process can create clarity for clients and trades Why great design starts with how people actually use their space How trust can be strengthened when problems are handled well Why communication and ego are major red flags in collaboration What clients really look for when choosing a designer, builder or contractor Guest bio: Erica Kalkofen is a remodel designer and REALTOR® based in metro Denver, Colorado. Through EK Kitchens + Design, she helps homeowners with kitchen, bathroom and whole-home remodels, combining more than two decades of design, construction and real estate experience with a practical six-step design process. Guest links: https://getyourhometoday.com/ https://ekkitchensanddesign.com/ Host bio: Wes Towers is the founder of Uplift 360 and host of Built. Trusted. Chosen. He helps trades and construction companies be built, trusted and chosen online through high-performing websites and Search Everywhere Optimisation. https://uplift360.com.au/ Want to be a guest on Built. Trusted. Chosen.? Book here: https://uplift360.com.au/built-trusted-chosen-podcast-guest-booking/

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  Built. Trusted. Chosen.

  The Commercial Property Playbook for Trades and Construction Owners | Cameron Jay

  Jul 20, 202639 min

  Commercial property can offer stronger cash flow and greater control, but the wrong tenant, lease or location can turn a promising opportunity into a costly problem. In this upcoming episode of Built. Trusted. Chosen., I speak with commercial buyer’s agent Cameron Jay about how trades and construction business owners should approach commercial property. We discuss owning your business premises, investing elsewhere when your current premises are not available, assessing tenant and lease quality, and understanding when the same property could be a smart purchase for one buyer but a poor investment for another. You’ll take away: An investment should wash its own face Knowledge offsets risk Buy the lease and tenant before the building Owning your premises is not the only path The same property can be a smart buy or a poor investment Specialist advice can create speed, safety and value Cameron Jay is the Director of Investwise Property and a commercial buyer’s agent who helps Australian investors and business owners source, negotiate and secure commercial property. Drawing on decades of business experience and a background in commercial real estate, he focuses on identifying risk, assessing leases and tenants, and finding opportunities suited to each buyer’s goals. Website: https://investwiseproperty.com.au/ LinkedIn: https://www.linkedin.com/in/cameronjay/ I’m Wes Towers, founder of Uplift 360 and host of Built. Trusted. Chosen. I help trades and construction companies be built, trusted and chosen online through high-performing websites and Search Everywhere Optimisation. https://uplift360.com.au/ This conversation provides general information only and does not constitute financial, legal or taxation advice. Want to be a guest on Built. Trusted. Chosen.? Book here: https://uplift360.com.au/built-trusted-chosen-podcast-guest-booking/

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