
Business Adventures
Jeff Bezos: Conversation with Charlie Rose - 2001
<p>Jeff Bezos sits down with Charlie Rose in Aspen to discuss customer obsession, brand building, and what it takes to run e-commerce at scale. He talks through the gap between Amazon's collapsing stock price and its improving fundamentals, the fulfillment and logistics problems he wants the company to own, and the innovation he believes will make online shopping compelling over the following decade. Along the way he explains why a brand that stands for a product category is worth less than one that stands for something abstract, describes how the Toys R Us partnership divides the work, and calls...


