
Episode #239
239. "Ethical Influence and Persuasion" with Barry Moline
Send us Fan Mail Dawn talks with Barry Molin, a speaker, trainer, and author of Connect: How to Quickly Collaborate for Success in Business and Life, about influence, persuasion, and doing business ethically over the long term. Barry distinguishes influence as broad trust in a person and persuasion as focused movement toward a specific idea, product, or service. He defines ethical persuasion through three elements: it must be true, make common sense, and be wise—something the persuader genuinely believes in and would recommend to close others—while also being transparent about unknowns. He argues effective persuasion is matching solutions to people’s needs, not pushing for short-term goals. Barry then outlines three categories and tactics: improving relationships (reciprocity, liking, unity), reducing uncertainty (authority, social proof), and motivating action (consistency, scarcity, reducing friction), noting where misuse can become unethical. In this episode…. Who is Barry Molin amd whom does he serve? (00:47) Influence vs Persuasion (02:59) Ethics First Framework (04:40) When You’re Not Sure Yet (08:40) Asking Better Questions (11:04) Sales Mindset Shift (16:12) Short-Term Pressure Trap (20:33) The How Three Pillars (28:35) Reciprocity As Karma (30:14) Friendship Reciprocity Example (30:49) Liking Through Questions (33:00) Unity And Shared Identity (34:12) Spotting Authenticity (36:45) Reducing Uncertainty (38:26) Authority And Social Proof (38:35) Motivating People To Act (42:29) Consistency And Commitment (42:43) Scarcity Done Right (45:08) Reducing Friction To Buy (47:19) Wrap Up And Where To Connect (49:07) Barry Moline’s Informationn: LinkedIn: https://www.linkedin.com/in/barry-moline/ Website: https://barrymoline.com Support the show Thanks for listening. If you liked what you heard and want more, please visit and subscribe: Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP Follow us on Instagram https://www.instagram.com/dawnkkennedyxo Follow us in Tiktok: https://tiktok.com/dawnkkennedy For weekly in-depth articles, tips, and strategies: https://getinweredoingbusiness.substack.com Dawn’s Website: https://dawnkkennedy.com/ Links and Freebies: https://dawnkkennedy.com/resources New Book: Before You Decide: The Field Manual for Durable Decisions Under Pressure https://dawnkkennedy.com/byd/ Read: Strategic Intelligence Articles, Insights, and Resources Support the show SUPPORT THE SHOW O...






