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Hosted by Leanne Pressly, CEO Stitchcraft Marketing · business · EN · 100 episodes
The Business of Craft Podcast is a lively show where our host Leanne Pressly interviews business leaders and entrepreneurs of fiber arts, fabric, sewing and other creative companies so you can learn to craft a better business.
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Signup to Generate a PitchBusiness of Craft is a business podcast hosted by Leanne Pressly, CEO Stitchcraft Marketing, with 100 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
Leanne Pressly, CEO Stitchcraft Marketing hosts Business of Craft, a business show with 100 episodes published.
Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.
Episode #14
<p>Let's jump into today's topic: using your analytics to set your future SMART goals.</p> <p>In 2023, we surveyed over 900 retail business owners in the craft space. One of the most shocking data points was that only 14% were collecting marketing data — and even more shocking, only 4% were using that data to inform strategy.</p>
Episode #13
<p>Whether your shop is physical, virtual, or a blend of both, this episode is your blueprint to transforming that space into a community-building, customer-magnetizing powerhouse. </p>
Episode #12
<p >Today we're diving into a topic that has completely reshaped modern marketing—influencer and content creator partnerships.</p> <p >For this season, we're excerpting chapters from our book Marketing Magic for Savvy Craft Businesses that you can purchase on our website stitchcraftmarketing.com. This is chapter 14 We call this chapter "Alchemical Alliances," because when you find the right content creator or influencer, it truly feels like magic. Let's break down what you need to know to create those powerful partnerships that can elevate your brand.</p>
Episode #11
<p>Today we're exploring how to scale your brand using digital advertising—yes, the kind that doesn't have to feel like throwing spaghetti at the wall.</p> <p>So whether you're boosting posts or venturing into more advanced ad strategies like programmatic or geofencing, this episode is your incantation for attracting, converting, and scaling.</p> <p>This season we're pulling from our book, Marketing Magic for Savvy Craft Businesses, that we released in May of 2025. You can buy a copy from us directly by going to our website stitchcraftmarketing.com/magic where you can get it as hardcopy or on ki...
Episode #10
<p >Today we're jumping into the topic of utilizing social media to build your community.</p> <p >Today's content is a snippet from our book Marketing magic for savvy craft businesses that we released in May of 2025. You can buy a copy from us directly by going to our website stitchcraftmarketing.com/magic where you can get it as hardcopy or on kindle edition.</p>
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Based on semantic analysis of episode topics and host coverage, this show is a strong guest fit for executives in:
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