Business Of Social

The Business Of Social keeps you up-to-date on the ever-changing social media & marketing landscape. David Brickley, CEO & Owner of the nationally recognized social-first agency, STN Digital, is your host each episode as he interviews the top marketers in the world.Each episode will leave you feeling inspired as we discuss how brands and individuals can continue to evolve their strategy. We've had conversations with leaders from ESPN, WarnerMedia, Twitter, Instagram, Coca-Cola, Patagonia, Peloton, and NBC, just to name a few.

Business Of Social is a business podcast hosted by David Brickley, with 100 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

David Brickley hosts Business Of Social, a business show with 100 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #148

  Here's Why Most Sports Sponsorships Are Trash

  Jun 17, 202624 minS8

  <p>David Brickley, CEO of STN Digital, takes the stage to tackle a topic that impacts every team, league, athlete, brand, and sponsor in sports - why so much sponsored content misses the mark and how to fix it.</p> <p>Drawing from more than a decade of experience working across the sports ecosystem, David breaks down real-world examples from brands like Amazon Prime, Fanatics, Royal Kingdom, CarMax, Castrol, and more to show what drives fan engagement and what gets brands ignored.</p> <p>At the center of the presentation is David's F.A.N.S. Framework, a practical approach...

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  Episode #137

  The #1 NFL Team on Social is…

  Mar 16, 20261h 1mS0

  <p >NFL teams generated over $1.5B in social value last season.</p> <p >But most teams still are not capitalizing on the content that actually drives engagement, reach, and sponsorship revenue.</p> <p >In this episode, David Brickley sits down with Dan LaTorraca, Head of Marketing at Zoomph and former NFL and NHL team executive, to break down the biggest trends from the 2025 NFL Social Media Report.</p> <p >You'll learn:<br /> • Why YouTube Shorts generated the most social value in the NFL<br /> • Why Instagram still dominates total engagement<br /> • Why mic'd up moments consistently outperform highlight clips<br /> • Why team...

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  Episode #144

  Why Women's Sports Is the Smartest Bet in Media

  Feb 17, 202617 minS0

  <p >Recorded live at the SPORT BEACH Clubhouse content studio during Super Bowl week in San Francisco — a destination where sport, culture, and innovation collide — David Brickley sits down with Kati Fernandez, Chief Content Officer at TOGETHXR, for a candid and strategic conversation on content, community, and the meteoric rise of women's sports.</p> <p >Kati breaks down her career path — from the NFL to Hulu, ESPN, and now leading content at TOGETHXR — and why authenticity is her superpower. She shares how real relationships drive growth, how TOGETHXR built community-first momentum before the spotlight hit, and what brands and sponsors need to...

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  Episode #143

  This Is Why Your Marketing "Didn't Work"

  Feb 5, 20265 minS0

  <p >A lot of people have "marketing" in their title—but what they're doing is actually just low-funnel performance tracking.</p> <p >In this episode, David Brickley breaks down the real reason most marketing strategies fall flat: skipping the top of the funnel entirely. He dives into why awareness still matters, how to build real community and trust, and what it actually means to be additive to culture.</p> <p >If you've ever had to explain the value of upper-funnel content to someone who only wants clicks and conversions, this one's for you.</p> <p >📬 Sign up for David's monthly newsl...

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  Episode #142

  The Truth About A.I. That Investors Won't Say Out Loud

  Feb 5, 202610 minS0

  <p >Everyone's talking about AI—but is anyone talking about what's not working?</p> <p >In this episode, David Brickley breaks down why AI adoption isn't moving as fast as the hype, and why marketers need to approach it with more patience than panic.</p> <p >He covers:</p> <p >The Ben Affleck quote that reframed his thinking</p> <p >Why 95% of AI pilots are failing, according to MIT</p> <p >The $1.5B lawsuit that could shape copyright law for AI</p> <p >What the .com bubble can teach us about overhype</p> <p >Why AI content generation still isn't re...

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