Business of Therapy®

Are you a therapist that’s dreaming of your own 6-figure practice and all the freedom that comes with it? You’re asking yourself questions like “How do I build a business?”, “Do people really get private pay clients from Instagram” and “How can I scale beyond therapy?” You’re in the right place. Welcome to the Business of Therapy® Podcast. Here you’ll find honest conversations about what it truly takes to be successful as a therapist— the good, the bad, and the ugly all included. You’ll hear actionable advice for filling your caseload, best practices for growing on Instagram, and so much more. I’m your host, Kelly McKenna. I left burnout and nonprofit work behind to start my own private practice and ended up earning $250,000 my very first year. On this podcast we’re diving deep into the strategies that have worked for me and the thousands of therapists I’ve helped. Together we’ll navigate burn out, master your money mindset and boundaries, learn how to fill your caseload with Instagram, and more! I’m a licensed therapist with my MBA, but you don’t have to go to business school to build a successful practice. I’ve helped many of your favorite Instagram therapists, who started just like you, grow private practices they truly LOVE. I want you to be my next success story! Make sure to hit follow/subscribe so you never miss an episode!

Business of Therapy® is a business podcast hosted by Unknown Host, with 108 episodes on record and a Required Pod Score of 82. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Business of Therapy®, a business show with 108 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #107

  You Don't Need to Become a Coach to Make More Money as a Therapist

  Aug 19, 202616 min

  Ever caught yourself thinking you need to become a coach or create a course because you can't make enough money as a therapist? I want to challenge that idea. Your income problem isn't that you're a therapist. Honestly? It’s a marketing, positioning, or pricing problem. Thankfully, those are all things you can fix so you CAN make more money as a therapist! In today's episode, I'm sharing why you don’t need to become a coach to make more money as a therapist. In this episode, I cover: Why therapists don't need to become coaches to earn more The tough reality that most therapists face Why coaching still requires strong marketing & sales skills The easiest + fastest way to increase your income as a therapist Niching down & positioning yourself as an expert When adding coaching actually makes sense Building a coaching business because you WANT to Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy® website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: Episode 106: BTS Launch Debrief: $21,534 in 6 Days This episode is sponsored by Alma , the financially rewarding way to go in-network I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period Private Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free training Caption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram

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  Episode #106

  BTS Launch Debrief: $21,534 in 6 Days

  Aug 12, 202635 min

  Ever wonder what really goes into a successful launch? Well, I’m excited to give you a complete behind-the-scenes look at my most recent Reels Membership launch! This launch led to $21,534 in revenue in just six days. Some things worked super well, and others, not so well. Whether you're building your private practice or thinking about creating digital offers in the future, these lessons apply to every stage of business! In today's episode, I'm giving you a launch debrief and how I made $21,534 in 6 days. In this episode, I cover: The strategy behind my 6-day hybrid launch for Reels Membership Revenue goals, results + key launch metrics Warming your audience before selling Prioritizing your warmest leads Using strategic bonuses to increase sales Letting audience feedback shape your offers Repurposing content that already works Working smarter through systems & delegation The launch metrics I tracked most closely Improving one key metric with every launch Following up w/warm leads in your own business Working smarter, not harder Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy® website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Alma , the financially rewarding way to go in-network I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period Episode 91: Hiring a Virtual Assistant Private Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free training Caption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram

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  Episode #105

  The 10 Things I’d Focus on if I Was Starting Over on Instagram in 2026

  Aug 5, 202621 min

  If I had to start over on Instagram today with zero followers, I wouldn't waste time chasing every new trend. I also wouldn’t be hoping for overnight success. Instead? I’d focus on the strategies I know actually work! In my first year of building my business, I spent 5-10 hours each week creating content while working full time and seeing therapy clients. That commitment helped generate $250k during my first year in business! I’ve grown two Instagram accounts from zero to 10k followers in under a year. Sure, it may look like this has been super easy for me, or I’ve been super lucky. But I’ve spent the last six years experimenting, being consistent, and really refining my approach. In today's episode, I'm sharing the 10 things I’d focus on if I was starting over on Instagram in 2026. In this episode, I cover: Committing fully to long-term Instagram growth Niching down to attract the right clients Posting consistently during your growth season Embracing a beginner's mindset Writing authentic content instead of relying on AI Collaborating with other therapists to expand your reach Networking intentionally on Instagram every day Building relationships through virtual or in-person coffee chats Setting up an intro call scheduler before you need it Using Instagram ads to amplify your marketing strategy Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy® website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Alma , the financially rewarding way to go in-network I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period Private Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free training Caption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram

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  Episode #104

  5 Quick Fixes to Get More Clients from Psychology Today

  Jul 29, 202610 min

  Your Psychology Today profile isn't just another online listing. It’s often someone's first impression of YOUR practice. Potential clients are typically scrolling through dozens of therapists. Small changes can make a BIG difference with your profile! In today's episode, I'm sharing 5 quick fixes to get more clients from Psychology Today. In this episode, I cover: Using a warm + professional profile photo that clearly shows your face How to make your opening lines speak directly to your ideal client Adding a niche-specific video that invites viewers to book an intro call Enabling telehealth so you're visible to clients across your state Including an easy-to-find intro call scheduler to respond to inquiries quickly Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy® website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: This episode is sponsored by Alma , the financially rewarding way to go in-network I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period Private Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free training Caption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram

  ListenShow Notes
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  Episode #102

  The 3 Things Every Therapist Who’s Filled Their Caseload from Instagram Has in Common

  Jul 15, 202617 min

  Ever wonder why some therapists consistently fill their caseload from Instagram, but others, well, don’t? TBH, the answer isn't a massive following or “lucky” viral Reel. I’ve worked with thousands of therapists inside Private Practice Academy and the Reels Membership . I’ve noticed the same three patterns over and over again. Honestly, they’re simpler than you might think! In today's episode, I'm diving into the 3 things every therapist who’s filled their caseload from Instagram has in common. In this episode, I cover: Why follower count isn't the key to filling your caseload Staying consistent + how to set yourself up for success Using clear, specific messaging that resonates Examples of moving beyond generic content Why putting intentional effort into your marketing is vital How the Reels Membership can make IG more sustainable for you Connect with Kelly: Follow on Instagram @businessoftherapy and @sitwithkelly Check out the Business of Therapy® website Make sure to hit follow/subscribe so you never miss an episode! Resources & Links: Reels Membership example on Instagram This episode is sponsored by Alma , the financially rewarding way to go in-network I recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace period Private Practice Academy Bundle (PPA) Reels Membership Business Coaching Waitlist Free training Caption Guide Mentioned in this episode: FREE Training: How to Market & Grow Your Private Practice on Instagram

  ListenShow Notes

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