Business on the Vine
Community, Creativity, and the Power of Persistence in Business with Kari Ritacco
What happens when a PR powerhouse who shapes narratives around global cybersecurity threats also co-founds a toilet replacement company? In this episode, Kari Ritacco shares how packing a car with $500 and driving south taught her the art of persistence, why giving without expecting anything in return is the ultimate business strategy, and how the willingness to pivot on a dime separates thriving entrepreneurs from those left behind. From battle-tested PR campaigns to franchising a brand-new concept with Toilet King, Kari proves that creativity, community, and the right advisors can turn any door you knock on into an opportunity. ______________________ Connect with Lady Jen Connect and Schedule a Strategy call at https://supportfromjen.com/ YouTube: https://www.youtube.com/@LadyJenDuPlessis Free Gifts: https://ladyjenduplessis.com/gifts Podcast Guest Profits Masterclass: https://go.jenduplessis.com/podcast-guest-profits-masterclass _______________________ Get to know Kari Ritacco Kari brings more than 30 years experience in global and boutique public relations agency environments working purely in B2B technology dating back to her first client as CompuServe in 1194. Kari brings a strong combination of leadership and hands-on results, providing clients proven, award-winning programs married with strong client service, creativity, energy, thoughtful execution and results. She brings deep experience in working with enterprise technology and vertical industry clients. In particular, she possesses strong experience and media relationships in the threat intelligence, geopolitical and operational technology markets. Kari has led communications efforts for more than 300 companies. She holds significant experience in a wide range of public relations programs including long and short- range planning, international events, multi-tiered product launches, media outreach, strategic message development, thought leadership, awards programming, content development, product reviews, and conference and tradeshow visibility. Always focused on gaining meaningful “ink” for clients, Kari has a strong track record coverage in national print and broadcast outlets including WSJ, Forbes, Financial Times, MSNBC, CBS, Scripps, CNN and local broadcast outlets. Kari previously served as senior vice president with ZAG Communication and vice president with Trevelino/Keller Communications. Prior to that, Kari served as vice president with Ogilvy Public Relations Worldwide and Alexander Communications. Connect with Kari Website: toiletkingva.com LinkedIn: https://www.linkedin.com/company/toiletking/ YouTube: https://www.youtube.com/channel/UCzfMJUyOi3MFBfZHcZ80OIA Facebook: https://www.facebook.com/profile.php?id=100069136814964 Instagram: https://www.instagram.com/toiletkingva/ Learn more about your ad choices. Visit megaphone.fm/adchoices
