Episode #10
Business Owners Unfiltered Podcast Episode 9 - Quality Care and Entrepreneurship: Dr. Marci's Journey
Exploring the intersection of healthcare and business ownership. In this episode, we dive into the journey of Dr. Marci Catallo Madruga, a physical therapist and functional medicine provider in Denver, who transitioned from conventional practice to owning her own healthcare business. ## The Motivation Behind Starting a Practice Dr. Marci shares her pivotal reasons for launching her own practice. She observed a shift in her previous workplace where the focus was on quantity over quality, leading to ethical concerns. "The expectation was set that I would see fifty clients in a day in an eight hour day," she explains. This alarming standard highlighted the necessity for personalized patient care, which she felt she couldn't provide in that environment. ## A Life-Saving Moment One striking example from Dr. Marci's practice illustrates the importance of attentive care. She recounts a time when a client post-knee surgery exhibited alarming symptoms that could have led to severe consequences. "She would have died within probably a week if we hadn't moved quickly because she was having a complete immune shutdown," Dr. Marci recalls. This incident reinforces her conviction in providing quality care, which is often sacrificed in high-volume clinics. ## Balancing Healthcare with Entrepreneurship Transitioning to entrepreneurship posed its own set of challenges. "Being an entrepreneur requires a different skill set than being a care physician," Dr. Marci acknowledges. To navigate this, she sought mentorship and support from those experienced in the business side of healthcare. This approach helped her implement successful practices, including understanding clinical predictive indicators and motivating her staff. ## The Importance of Feedback Currently, Dr. Marci emphasizes the role of client feedback in maintaining high standards of care. She actively surveys her clients and seeks insights from referring physicians to ensure that her practice aligns with their needs. "I want their feedback, and they know that I want their feedback," she states, showcasing her commitment to continuous improvement. ## Learning from Experience Reflecting on her early entrepreneurial journey, Dr. Marcy discusses the importance of tracking performance metrics, outsourcing tasks she wasn't skilled at, and conducting quarterly assessments with her employees. This not only fostered a sense of connection but also allowed her to support her team’s personal and professional goals. "Entrepreneurship can be very isolating if you let it. I didn’t want to let it be that way, so I sought out people who were doing something similar but on a grander scale." — Dr. Marci Catallo Madruga ## Conclusion Dr. Marci's story is a powerful reminder of the impact of quality care and the importance of entrepreneurial spirit in the healthcare field. As she continues her journey, she embodies the belief that personalized attention not only improves patient outcomes but also enhances the overall experience for both clients and providers. For more insights and engaging discussions, listen to the full episode.
