Business Simple Podcast

A podcast connecting aspiring entrepreneurs and growing business owners to successful people and real life, practical lessons learnt

Business Simple Podcast is a business podcast hosted by James Wallace | Digital Simple, with 93 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

James Wallace | Digital Simple hosts Business Simple Podcast, a business show with 93 episodes published.

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  Episode #93

  Building NZ's Biggest Real Estate Marketing Company - Sam Gibson & Graeme Campbell From Agentary | Ep. 93

  Jan 6, 202650 min

  Reviewing a massive 2025 with my 2 business partners, Sam and Graeme, from Agentary. 00:00 Introduction & First 3-Person Podcast 00:41 How the Sam & Graham Merge Started 01:28 Bootstrapping the First Office & Early Growth 02:27 Hiring a Team & Escaping 100-Hour Work Weeks 03:44 Creative Growth, Editing Innovation & Team Talent 05:05 AI in Property Video & Visual Effects 06:27 Vertical Video, Reels & Package Strategy 07:31 Scaling to Thousands of Videos & $1.5B in Property 08:14 Training Systems & Quality Control 11:11 Launch of Agent Two Studios 13:13 From Home Hustle to Office Structure 15:01 Why the Old Workflow Was Unsustainable 16:03 Working With High-End Developers & Big Clients 17:09 Balancing Real Estate vs Studio Turnarounds 18:21 Launch of the Digital Ads Product (EDS) 19:59 Pricing Strategy & What Agents Are Buying 22:22 Hiring a Salesperson & Growth Strategy 24:22 Photography vs Video Demand Trends 25:27 What Separates Top Performing Agents 28:06 The Future of Real Estate Marketing & Storytelling 30:28 Queenstown Expansion & National Growth 33:03 Transitioning From Operators to Business Owners 35:23 Leadership Challenges of Rapid Growth 37:01 The Power of Business Partnerships 39:12 CEO vs Creative – Getting Off the Tools 42:13 Systemising Creativity 44:03 Office Culture & Team Environment 46:17 Advice for Entrepreneurs & Creative Founders 48:21 Final Advice to Agents & Businesses 49:15 Final Reflections on Growth & Foundations

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  Episode #92

  Bringing Supercars To Ruapuna Raceway - Lewis Low, President Of The Canterbury Car Club | Ep. 92

  Nov 25, 202555 min

  Lewis is a career electrician that grew within a number of amazing businesses, working with some exceptional business owners. He is now the president of the Canterbury Car Club and played a key role in bringing the Supercars to Ruapuna Raceway. A passionate, humble person, this podcast has something for everyone!

  ListenShow Notes
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  Episode #91

  Marketing in 2025 - Everything You Need To Know | Ep. 91

  Sep 23, 20251h 19m

  01:00 – Intro & Early Sales Journey 02:30 – Transition to Digital Marketing 03:45 – Founding Digital Simple 04:20 – Scaling with Property Marketing 05:35 – Lessons from Growth & Churn 06:10 – Transparency & Approach to Marketing 07:15 – Marketing as Sales (1-to-Many) 08:24 – Importance of Brand + Sales Together 09:08 – Marketing Theory & Customer Psychology 13:05 – Crafting Compelling Offers 18:56 – Messaging & Positioning 22:20 – Human vs. AI in Marketing 26:30 – The Power of Digital Leverage 30:11 – Why Video is Critical 33:11 – Balancing Brand & ROI Campaigns 37:21 – Funnel Strategy Example 40:27 – Optimisation Mindset 42:19 – Scaling Offers & Upsells 45:18 – Practical Q&A on Campaign Optimisation 46:16 – Live Campaign Walkthrough 50:18 – Daily vs. Lifetime Budgets 56:00 – Setting Audiences & Placements 57:12 – Building Lead Forms & Creatives

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  Episode #90

  My Thoughts: What's Working In Marketing In 2025 | Ep. 90

  Sep 11, 202511 min

  What is working in the world of marketing in 2025? I think it's a pretty big change up from years prior, hear my thoughts in this episode

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  Episode #89

  What Is Needed From The Next Mayor Of Taupo? Zane Cozens | Ep. 89

  Sep 8, 202541 min

  Zane is everything I am beginning to love about politics: a fresh perspective, accountability-focused, and transparent. Hear here what he sees as the future for Taupo, and the opportunities the district has, as well as his story and what has guided him to stepping into the council.

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