Business Vitality®

The Business Vitality® Podcast explores leadership, decision-making, and complexity through thoughtful conversations and solo reflections.Hosted by Catherine Cantey, the podcast draws from decades of experience across corporate leadership, strategic advisory work, consulting, and project-based execution. Episodes focus on creating clarity, alignment, and forward movement when leaders are navigating growth, transition, and high-stakes decisions.Rather than tactics or trends, the podcast centers on judgment, responsibility, and execution in real-world environments where decisions carry lasting impact.Business Vitality® and the Business Vitality® Podcast are produced by Cantey Advisors.

Business Vitality® is a business podcast hosted by Catherine Cantey, with 102 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Catherine Cantey hosts Business Vitality®, a business show with 102 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Business Vitality®

  207 - Master Marketer with Desiree Martinez

  Jul 13, 202634 min

  Your host, Catherine Cantey, speaks with the Founder & Chief Marketing Officer of The Kast Agency, Desiree Martinez. Are you struggling to cut through the digital noise and connect with your local audience? In this episode, we sit down with Desiree Martinez, founder of The Kast Agency, to discuss why "marketing" often fails and how "belonging" is the key to sustainable growth. Whether you’re looking to maximize your content strategy, stop wasting time on ineffective tactics, or learn how long-term consistency creates real ROI, this conversation is packed with actionable insights to help you build a community and scale your business. We talk about: -MVPs of Social media, -Social media is just a part of your strategy, -PLANT Framework. To learn more about Desiree's work, visit MrsDesireeRose.Com . If you'd like to be a guest on The Business Vitality® podcast, click HERE . For more information, visit CatherineCantey.com .

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  Business Vitality®

  206 - Delivering Tech Projects On-Time and In Budget with Ashley Campos

  Jun 8, 202631 min

  Your host, Catherine Cantey, speaks with the Chief Strategy Officer of Dlivrd, Ashley Campos. In this episode, we sit down with a former restaurateur who turned a failing Little Caesars franchise into a launchpad for a custom food delivery network and a global virtual assistant company. We dive into the real, unglamorous side of entrepreneurship—like losing sleep to make payroll before you pay yourself—and chat about how to navigate tech projects without letting scope creep completely ruin your timeline. We talk about: -Trusting your gut, -Leading to empower others, -Success with global VAs. To learn more about Ashley's work, visit Dlivrd.io . If you'd like to be a guest on The Business Vitality® podcast, click HERE . For more information, visit CatherineCantey.com .

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  Business Vitality®

  205 - The Disruptor's Playbook with Juan Jose de la Torre

  May 4, 202635 min

  Your host, Catherine Cantey, speaks with the CEO of Raven, Juan José de la Torre. In this episode, we dive deep into the DNA of real business disruption. By breaking down real-world examples like Uber, Apple, and a major pension fund, Juan outlines the two secrets of successful disruptors: creating ultra-simple value propositions that solve core problems, and using technology for scalable distribution. We talk about: -Intentional disruption vs. waiting to be disrupted, -Simplifying complex products, -The power of self-disruption. To learn more about Juan's work, visit Raven.Inc . If you'd like to be a guest on The Business Vitality® podcast, click HERE . For more information, visit CatherineCantey.com .

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  Business Vitality®

  204 - Culture with Michael Fortinberry

  Apr 6, 202633 min

  Your host, Catherine Cantey, speaks with the Co-Founder & COO of Protiv, Michael Fortinberry. Why do annual bonuses fail to motivate hourly workers? In this episode, we discuss revolutionizing incentive compensation for construction and the trades. We cover the three must-haves for any bonus system: frequency, simplicity, and transparency—and how sharing the math of labor savings can turn your crew into a highly motivated team. Plus, we dive into what authentic company culture actually looks like and why your people should come before your customers. We talk about: -Changing behaviors with rewards that work, -What 2 things great businesses need, -How to leverage employee brains. To learn more about Michael's work, visit Protiv.Com . If you'd like to be a guest on The Business Vitality® podcast, click HERE . For more information, visit CatherineCantey.com .

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  Business Vitality®

  203 - Executive Edge: Monetize Your Knowledge with Catherine Cantey

  Mar 9, 202628 min

  In this solo episode of the Business Vitality podcast, your host Catherine Cantey shares a practical, lean approach to building a profitable online teaching membership. Catherine explains how small business owners, artists, and creators can launch a monthly subscription course without spending a fortune on fancy tech or overbuilding content. It’s all about testing the waters, keeping video production incredibly simple, and turning the questions you already answer every day into scalable, recurring revenue. We talk about: -Structuring the monthly course timeline -Choosing budget-friendly tech platforms -Delegating file indexing and platform uploads to a Virtual Assistant To learn more visit CatherineCantey.Com or email team@catherinecantey.com.

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