BuzzStream Digital PR and Link Building Podcast

Join host Vince Nero as he interviews link building, SEO, and digital PR experts to bring you tips and tricks for better coverage and rankings.

BuzzStream Digital PR and Link Building Podcast is a business podcast hosted by BuzzStream, with 110 episodes on record and a Required Pod Score of 80.

BuzzStream hosts BuzzStream Digital PR and Link Building Podcast, a business show with 110 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #4

  How to Find Real Human Stories for PR and Journalism with Edd Dracott (Folc)

  Sep 24, 202636 minS3

  AI is making it easier than ever to fake an "expert" — which is exactly why real human stories matter more to journalists (and PRs) than ever. In this episode, I'm joined by Edd Dracott, founder of Folc, a boutique agency that finds the real human stories and case studies behind PR and marketing campaigns. Edd spent nine years as a journalist at the Press Association — the UK's national news agency — running online news gathering, verification, and PA's "real life" human-interest desk, before leaving to build Folc and do the same work for PR teams. ⏰ Timestamps 00:00 – Intro 01:54 – What Are "Human Stories" in Journalism? 04:46 – What Inspired You to Start Folk? 08:26 – How Does Your Social Media Background Connect to Finding These Stories? 11:28 – What Are Some Examples of Campaigns You've Worked On? 16:53 – Why Do Great Quotes Matter So Much to a Story? 21:00 – How Do You Ask the Right Questions to Get Great Quotes? 23:00 – How Do You Actually Find These People Online? 27:34 – What Do People Struggle With Most When Sourcing Stories? 31:30 – When You've Found Multiple People, How Do You Decide Who to Use? 32:18 – Is This a UK-Specific Problem, or a Global One? 33:50 – Where Can People Find Folk? Links Guest: Edd Dracott, Founder, Folc https://www.folcstories.com/ https://www.linkedin.com/in/edd-dracott/ Check out ListIQ, our AI-powered media list building tool: https://www.buzzstream.com/listIQ See the full transcript: https://www.buzzstream.com/blog/human-stories-podcast/ If you liked this one, smash like, subscribe, and leave a review — it really helps us bring on more great guests like Edd.

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  Episode #2

  Digital PR is Getting Boring (and How to Fix it)

  Sep 9, 202637 minS3

  Digital PR campaigns are starting to blend together — the same survey-led indexes and "most Googled X" pieces, over and over. In this episode, Olivia Wiltshire, Head of Digital PR at Brave Bison, makes the case for moving past familiar formats and walks through exactly how her team finds and pitches ideas that stand out. ⏱️ Timestamps: 0:00 - Intro 2:15 - What's changed in digital PR over the years 4:44 - What kinds of digital PR campaigns are overdone right now? 7:55 - Do clients come to you with preconceived ideas about what a campaign should look like? 10:57 - If a campaign type is already working, why push the boundaries at all? 14:29 - What does successfully pushing the boundaries actually look like? 18:55 - How do you connect a creative idea back to the client's actual goal? 21:57 - How do you know if an idea is actually worth pursuing? 23:42 - What separates a good idea from a bad one? 25:20 - How do you pitch a campaign format you've never done before? 26:34 - How do you make the case for pushing boundaries when a client's already happy? 27:38 - Have you ever had a campaign fail, and what causes that? 31:54 - How does AI search change all of this? Links: https://bravebison.com Olivia on LinkedIn: https://uk.linkedin.com/in/olivia-wiltshire ListIQ: https://www.buzzstream.com/listIQ See the full transcript: https://www.buzzstream.com/blog/olivia-wiltshire-podcast/ If you found this useful, like, subscribe, and leave a review — it helps a ton.

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  Episode #1

  How to Find and Pitch Real Case Studies for Digital PR with Becca Peel

  Sep 1, 202635 minS3

  Real people are becoming one of the biggest differentiators in digital PR pitches—especially as journalists grow wary of AI-generated “experts.” Becca Peel, Head of Digital PR at Tank, breaks down exactly how her team finds, verifies, and pitches real people and case studies for its campaigns. In this episode: How Tank finds relevant case studies What makes someone a strong—or weak—case study How to verify that a source is a real person When to lead with data versus the human story How to tailor case studies and media lists by publication ⏱️ Timestamps 00:00 – Introduction 02:10 – Why case-study-led PR is growing 04:45 – Whose job is it to find case studies? 07:00 – How Tank finds case studies 10:10 – What makes a bad case study? 11:35 – Shaping the story without forcing it 14:10 – Case-study-led PR in the US 16:00 – How to verify a real person 21:05 – Does every pitch need a case study? 22:20 – Tailoring case studies by publication 25:10 – Leading with data versus the human story 26:40 – Building a media list around a case study 31:15 – Final advice for pitching case studies About Becca Peel Becca Peel is Head of Digital PR at Tank. Tank: https://tank.co.uk LinkedIn: https://www.linkedin.com/in/beccapeelpr/ ⭐️ Resources Build targeted media lists with ListIQ: https://www.buzzstream.com/listIQ Read the full transcript: https://www.buzzstream.com/blog/case-studies-podcast/ If you found this useful, like the video, subscribe, and leave a comment—it helps a ton.

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  Episode #54

  Is Journalism in Trouble? A Convo with the Press Gazette's Editor-in-Chief

  Aug 18, 202642 minS2

  In this episode of the BuzzStream Podcast, host Vince Nero talks with Dominic Ponsford, editor-in-chief of Press Gazette, about the state of journalism in the age of AI. Dominic has covered the industry since the 1990s and offers a candid, data-informed look at how publishers are losing ground to Google, Meta, and AI platforms. Plus the story behind Press Gazette's investigation into fabricated AI "experts" quoted across major UK news outlets, and what it all means for the future of PR. ⏰ Timestamps: 00:00 – Intro 03:46 – The Google/AI content bargain, and who's really benefiting 09:44 – How newsrooms are using AI today (and what's coming next) 12:22 – UK vs. US: copyright, contract law, and new legal fronts against tech giants 17:56 – Tracking the real scale of journalism layoffs 20:26 – How publishers are fighting back: subscriptions, newsletters, YouTube, events 30:06 – Exposing AI-fabricated "experts" quoted across UK media 33:40 – DMCA takedowns and the "parasite SEO" industry 36:51 – Is the PR industry in trouble? Resources mentioned: https://pressgazette.co.uk/ https://pressgazette.substack.com/s/future-of-media-newsletter https://www.linkedin.com/in/dominicponsford/ https://pressgazette.co.uk/platforms/cloudflare-says-bot-blocking-is-fueling-publisher-ai-deals/ https://pressgazette.co.uk/news/journalism-job-cuts-in-2026-updates/ https://pressgazette.co.uk/news/faces-of-fakery-more-fake-and-ai-generated-experts-con-their-way-into-media/ List IQ — https://www.buzzstream.com/listiq/ Like this episode, subscribe for more, and share it with your colleagues. Have a question for Dominic? Reply to the Press Gazette newsletter, the BuzzStream newsletter, or drop a comment below.

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  Episode #53

  Personalization in AI Results with Garrett Sussman (iPullRank)

  Aug 12, 202640 minS2

  Google's Personal Intelligence, ChatGPT memory, and Gmail integrations are quietly reshaping AI search results — and almost nobody is measuring it. In this episode, Garrett Sussman (iPullRank) breaks down his hands-on experiment seeding fake personas with emails, photos, and personas to see exactly how much personalization skews AI recommendations — and what it means for SEO, digital PR, and content strategy. Timestamps: 00:00 – Intro 02:03 – How big is the personalization "slice of the pie"? 04:15 – Is personalization opt-in, or becoming the default? 08:38 – When does the opt-in actually happen? 10:11 – The experiment: building 3 synthetic Gmail personas 13:12 – Photos vs. emails 15:16 – How long does it take content to start influencing AI results? 20:12 – Citations vs. mentions: which one actually matters now? 25:02 – The unopened newsletter email that still got cited 30:47 – Tactics: how brands should actually adapt 34:25 – Did spam or trashed emails get pulled into results? Learn more about ListIQ: https://www.buzzstream.com/listiq Connect with Garrett Sussman on LinkedIn: https://www.linkedin.com/in/garrettsussman/ iPullRank: https://www.ipullrank.com SEO Week: https://www.seoweek.com

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