BuzzStream Digital PR and Link Building Podcast

Join host Vince Nero as he interviews link building, SEO, and digital PR experts to bring you tips and tricks for better coverage and rankings.

BuzzStream Digital PR and Link Building Podcast is a business podcast hosted by BuzzStream, with 106 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

BuzzStream hosts BuzzStream Digital PR and Link Building Podcast, a business show with 106 episodes published.

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  Episode #54

  Is Journalism in Trouble? A Convo with the Press Gazette's Editor-in-Chief

  Aug 18, 202642 minS2

  In this episode of the BuzzStream Podcast, host Vince Nero talks with Dominic Ponsford, editor-in-chief of Press Gazette, about the state of journalism in the age of AI. Dominic has covered the industry since the 1990s and offers a candid, data-informed look at how publishers are losing ground to Google, Meta, and AI platforms. Plus the story behind Press Gazette's investigation into fabricated AI "experts" quoted across major UK news outlets, and what it all means for the future of PR. ⏰ Timestamps: 00:00 – Intro 03:46 – The Google/AI content bargain, and who's really benefiting 09:44 – How newsrooms are using AI today (and what's coming next) 12:22 – UK vs. US: copyright, contract law, and new legal fronts against tech giants 17:56 – Tracking the real scale of journalism layoffs 20:26 – How publishers are fighting back: subscriptions, newsletters, YouTube, events 30:06 – Exposing AI-fabricated "experts" quoted across UK media 33:40 – DMCA takedowns and the "parasite SEO" industry 36:51 – Is the PR industry in trouble? Resources mentioned: https://pressgazette.co.uk/ https://pressgazette.substack.com/s/future-of-media-newsletter https://www.linkedin.com/in/dominicponsford/ https://pressgazette.co.uk/platforms/cloudflare-says-bot-blocking-is-fueling-publisher-ai-deals/ https://pressgazette.co.uk/news/journalism-job-cuts-in-2026-updates/ https://pressgazette.co.uk/news/faces-of-fakery-more-fake-and-ai-generated-experts-con-their-way-into-media/ List IQ — https://www.buzzstream.com/listiq/ Like this episode, subscribe for more, and share it with your colleagues. Have a question for Dominic? Reply to the Press Gazette newsletter, the BuzzStream newsletter, or drop a comment below.

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  Episode #53

  Personalization in AI Results with Garrett Sussman (iPullRank)

  Aug 12, 202640 minS2

  Google's Personal Intelligence, ChatGPT memory, and Gmail integrations are quietly reshaping AI search results — and almost nobody is measuring it. In this episode, Garrett Sussman (iPullRank) breaks down his hands-on experiment seeding fake personas with emails, photos, and personas to see exactly how much personalization skews AI recommendations — and what it means for SEO, digital PR, and content strategy. Timestamps: 00:00 – Intro 02:03 – How big is the personalization "slice of the pie"? 04:15 – Is personalization opt-in, or becoming the default? 08:38 – When does the opt-in actually happen? 10:11 – The experiment: building 3 synthetic Gmail personas 13:12 – Photos vs. emails 15:16 – How long does it take content to start influencing AI results? 20:12 – Citations vs. mentions: which one actually matters now? 25:02 – The unopened newsletter email that still got cited 30:47 – Tactics: how brands should actually adapt 34:25 – Did spam or trashed emails get pulled into results? Learn more about ListIQ: https://www.buzzstream.com/listiq Connect with Garrett Sussman on LinkedIn: https://www.linkedin.com/in/garrettsussman/ iPullRank: https://www.ipullrank.com SEO Week: https://www.seoweek.com

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  Episode #52

  Inside the Newsroom with Mike Fahey

  Aug 4, 202650 minS2

  In this episode of the BuzzStream Podcast, host Vince Nero sits down with Mike Fahey, founder of Fahey Communications and a 15-year newsroom veteran (Boston, Baltimore, four Emmys) turned political press secretary and PR agency owner. Mike breaks down how newsrooms are actually structured, why pitch timing matters more than most PR pros realize, how shrinking newsroom staff is changing what gets covered, and the real strategy behind "newsjacking" a client into the news cycle — plus a few behind-the-scenes stories from campaigns, GMA bookings, and near-misses with the New York Times.Timestamps:0:00 – Intro3:44 – How a newsroom is actually structured10:01 – Building media lists that pay off for years13:46 – TV vs. digital pitching & proof of performance18:21 – Case study: pitching a data/survey story the smart way22:42 – Shrinking newsrooms & the rise of AI pitching risks31:37 – Newsjacking: how to make any brand newsworthy39:07 – Campaign trail stories & working with Steve Laffey45:14 – Final advice & where to find MikeGuest: Mike Fahey, Founder, Fahey Communications: https://www.linkedin.com/in/mifahey/https://www.faheycomm.com/https://www.buzzstream.com/listiq/See the full transcript: https://www.buzzstream.com/blog/newsrooms-with-mike-fahey/ Like this episode, subscribe for more, and share it with your PR colleagues. Have a question for Mike? Drop it in the comments — we'll pass it along.

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  Episode #51

  What Does AI Know About Your Brand? w/Dixon Jones

  Jul 29, 202637 minS2

  How do you show up in AI answers when there's no keyword to rank for and no click to track? Vince Nero talks with Dixon Jones — Majestic brand ambassador and CEO of Inlinks and Waikay ("What AI Knows About You") — about measuring and improving how LLMs understand your brand. They cover topical presence, brand hallucinations, share of voice, and the role of digital PR in the AI era. ⏰ Timestamps: 00:06 — Intro 02:30 — What Waikay means (and why the name matters) 03:08 — Why Waikay didn't copy "rank checking for AI" 05:00 — Knowledge graphs: matching your website to what AI knows 13:51 — Why small, focused brands can still win 15:39 — Keeping your brand message consistent everywhere 21:20 — Why it's so hard to "turn the ship" on legacy AI data 22:05 — Topical presence, explained in depth 26:10 — Bagging prompts into groups and finding coverage gaps 29:00 — The listicle resurgence and why LLMs lean on third parties 30:00 — Why LLMs lack a PageRank-style quality signal 34:26 — Final takeaway: get everyone aligned on one message Try Waikay: https://waikay.io Inlinks: https://inlinks.com Connect with Dixon on LinkedIn: https://www.linkedin.com/in/dixonjones/ See the whole post: https://www.buzzstream.com/blog/dixon-jones-podcast/ Check out List IQ, BuzzStream's AI-powered media list building tool for digital PR: https://www.buzzstream.com/listiq/ Like, subscribe, and drop your questions in the comments.

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  BuzzStream Digital PR and Link Building Podcast

  What We've Learned About AI Mentions & Citations w/ Kevin Indig

  Jul 21, 202638 min

  Kevin Indig — growth advisor and author of the Growth Memo newsletter — joins the Buzzstream Podcast to break down two of his biggest recent findings: the "ghost citation" problem why proprietary research is becoming one of the most powerful levers in AI search and digital PR. We cover why AI mentions matter more than citations, how Google Search Console's new AI visibility data actually works, why search rank is still the "skeleton" of AI search, and how brands can use first-party data and newsjacking to win attention in an AI-first world. ⏰Timestamps: 00:00 – Intro 02:28 – What is a "ghost citation"? 04:19 – Google Search Console's new AI visibility data 05:44 – Citations vs. mentions: which matters more? 08:24 – How should small brands prioritize this? 11:55 – The "traffic prison" mindset problem 13:28 – Is SEO dead? 15:22 – Why digital PR is more important than ever 17:22 – Proprietary research & the "information gain" study 25:00 – Distribution: proprietary data isn't enough on its own 27:47 – Newsjacking and owning the conversation 31:55 – The two biggest brand mistakes in the AI era Links: https://www.linkedin.com/in/kevinindig/ https://www.buzzstream.com/blog/kevin-indig-2-podcast/ https://www.buzzstream.com/blog/topical-authority-podcast/ https://www.growth-memo.com/ https://www.growth-memo.com/p/why-proprietary-data-is-your-most https://www.growth-memo.com/p/the-ghost-citation-problem ListIQ: https://www.buzzstream.com/listiq/

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