
byProduct Live
High Impact Discovery with Scott Colfer (Herd Consulting)
<p>Today Andrew talks with Scott Colfer, Director of Product at Herd Consulting.<br/><br/>The critical phase of product discovery is often overlooked or undervalued, with lots of preconceptions and assumptions made. <br/><br/>But as we find out from Scott this is where the magic really happens and where the most value can be found to find the first, best opportunity.<br/><br/>Watch out too for what Scott describes as the bankruptcy test - the ultimate opportunity you MUST uncover.<br/><br/>02:29 Important Areas in Discovery<br/>04:43 Growth Opportunities<br/>07:55 Effective Discovery<br/>11:11 Being The Negotiator<br/>15:42 D...

