C-Suite Sales & Marketing Perspectives

Welcome to the C-Suite Sales & Marketing Perspectives podcast, a resource of the latest updates and insights in B2B growth strategies. Join us as we engage with CMOs, CEOs, and CROs at the forefront of innovation. Discover how these experts push boundaries, experiment with new approaches, and successfully implement cutting-edge strategies. Stay informed and ahead in the ever-evolving landscape of B2B sales and marketing with this show.

C-Suite Sales & Marketing Perspectives is a business podcast hosted by Unknown Host, with 0 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts C-Suite Sales & Marketing Perspectives, a business show with 0 episodes published.

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  Episode #330

  Relationship-Led Growth: Building Executive Access That Actually Scales

  Aug 26, 202627 min

  Episode #330: Brooke Norton Lais, Chief Marketing Officer at Venbrook, explains why relationship-led growth requires companies to build trust long before a buying decision occurs. She shares how marketing can create opportunities for salespeople to reach the right executives and build meaningful one-to-one relationships. Brooke also explains how established C-suite relationships can create internal advocates and open access deeper within prospective accounts. “Creating situations where we can drive awareness and credibility for our brand while also building relationships is where I’m going to get the most value. When we can get our people in front of potential clients and have that one-on-one interaction, that’s when we see the best value.” - Brooke Norton Lais This conversation explores how executive relationships can create access, strengthen credibility, and help companies remain relevant throughout extended buying cycles. Brooke shares how Venbrook combines brand awareness with one-to-one interactions through events, educational programs, sports partnerships, and customer advocacy. She also explains why marketing investments should create opportunities for salespeople to engage directly with decision-makers. Follow Brooke Norton Lais on LinkedIn Follow Steve MacDonald on LinkedIn

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  Episode #329

  The New Skill Set Every Modern Salesperson Must Master

  Aug 25, 202632 min

  Episode #329: Siddharth Singh, Chief Revenue Officer at Intangles, explains the skills modern salespeople need as buyers become more informed and meetings become harder to secure. He explores deeper discovery, primary research, creativity, and AI-enabled productivity. Siddharth shows why knowing a customer’s business beyond searchable information creates differentiation. He also explains why sales leaders must remain active player coaches as their responsibilities expand. “Ask the right questions. But if you ask questions without actively listening to what the customer is saying, you dig your own grave. The skill is how fast you go from situation questions to need-provoking questions. You’ve got to start jumping from what, when, who to why and how very fast.” - Siddharth Singh As buyers gain instant access to vendor, product, pricing, and competitive information, salespeople need more than information to differentiate. Siddharth explains how deeper preparation, active listening, primary research, customer knowledge, and human creativity can help sellers uncover business impact faster. He also explores how AI can accelerate learning and productivity without replacing the judgment, curiosity, and customer engagement that make great salespeople effective. Follow Siddharth Singh on LinkedIn Follow Steve MacDonald on LinkedIn

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  Episode #327

  Stop Chasing AI Tools and Start Building Better Thinking

  Aug 20, 202629 min

  Episode #327: Trine Tirsgaard, Group Chief Marketing Officer at Twoday, explains how customer understanding, data, experimentation, and continuous learning can create greater strategic value with AI. She explores how marketing leaders can combine technology with customer intelligence to improve decision-making, strengthen teams, and create more meaningful business value. Trine also shares why curiosity and practical experimentation are becoming essential leadership capabilities for navigating rapid technological change. “What matters the most in the future is the power of humans. It's the way we put our intellect to work. It's our creativity, and the way to orchestrate concepts and feelings and understand people and teams, especially customers, and no machine can do that.” - Trine Tirsgaard AI is changing what marketing teams can produce, but Trine argues that the larger opportunity comes from improving how people think, learn, and create customer value. She explores how leaders can build stronger data foundations, experiment with AI, develop more capable teams, and stay close to customers. The conversation offers C-suite leaders a practical framework for turning rapidly evolving technology into better decisions, stronger commercial outcomes, and sustainable growth. Follow Trine Tirsgaard on LinkedIn Follow Steve MacDonald on LinkedIn

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  Episode #326

  Part Eight: The Revenue Logic of Customer Obsession

  Aug 19, 202627 min

  Episode 326: Laura Davis, Chief Marketing Officer at Rimes Technologies, explains why customer obsession must translate into commercial outcomes. She explores customer intelligence, AI, data strategy, internal alignment, and pipeline accountability as markets rapidly evolve. Laura shows why sustainable revenue ultimately depends on continually understanding what customers need and building the business around those priorities. “The customer is everything. Even in the context of AI and our whole industry changing, and the practice of marketing changing and all the different things, at the end of the day, you need to build and sell something the customer wants to buy and hopefully keep buying.” - Laura Davis Laura connects customer obsession directly to the commercial realities facing B2B leaders. She explains why companies need continuous customer conversations, stronger data foundations, pipeline accountability, and shared priorities across teams. She also explores how AI can deepen buyer intelligence and create always-on engagement, emphasizing that technology matters only when it helps the organization solve meaningful customer problems and deliver measurable business outcomes. Follow Laura Davis on LinkedIn Follow Steve MacDonald on LinkedIn

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  Episode #325

  How to Become a Successful AI-Native Company

  Aug 17, 202627 min

  Episode #325 Nick Malone, Chief Revenue Officer at XTM, explains what separates successful AI-native companies from organizations simply adopting new tools. He explores value-led AI, executive leadership, experimentation, data, and practical workflows that improve productivity. Nick shows why companies that connect AI to measurable outcomes while keeping humans at the core can turn incremental gains into meaningful competitive advantage. “A company's got to be willing to go into uncharted territories, to be willing to experiment. You must go and dig deep and experiment and understand in what ways you can use the AI capabilities today to improve operational performance, possibly remove cost, definitely expand on productivity.” - Nick Malone AI-native transformation requires more than giving teams access to new technology. Nick explores how leaders can connect AI to measurable business outcomes, create a culture of experimentation, improve sales productivity, and build smarter workflows around trusted data. He also explains why executives must demonstrate AI fluency themselves and how practical, incremental improvements can compound into significant business value. Follow Nick Malone on LinkedIn Follow Steve MacDonald on LinkedIn

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