
Episode #8
100 - Building Employee Loyalty Beyond the Paycheck with Cheri Salazar
In this episode of C-Sweet Talks , Cheri Salazar , CEO and Co-founder of NestSTEPS , joins C-Sweet Co-CEOs Beth Hilbing and Dianne Gubin for a conversation about how employers can build stronger employee loyalty by investing beyond the paycheck. Together, they discuss the growing housing affordability challenge, why financial wellness is becoming a critical workplace issue, and how innovative employee benefits can help organizations better support their people. Cheri shares the inspiration behind NestSTEPS and explains why helping employees build financial stability and a path toward homeownership is about more than buying a house—it's about creating lasting security, strengthening workplace loyalty, and supporting the whole employee. She also discusses why organizations that invest in their employees' lives beyond work are better positioned to attract, engage, and retain talent. Join the community! www.CSweet.org

