
Episode #8
Making School Lunch a Brand
Why do some school meal programs thrive while others struggle to get students to participate? In this episode of Cafeteria Confessions, we sit down with Jeannette Acevedo-Isenberg of Downtown Doral Charter Schools to explore why serving great food is only part of building a successful school meal program. Jeannette shares how her schools approached food service as an extension of their school culture, using intentional marketing, student-created social media, parent communication, a cafeteria refresh, and even a grand opening to build excitement and trust around the program. We discuss how branding and visibility can shape the way students and families perceive school meals, why the cafeteria experience should reflect the same standards as the rest of the school, and the importance of treating food service providers as part of the school team. For school leaders looking to increase participation, this conversation shows that improving what's on the tray matters, but so does how you introduce, promote, and experience it.






