Campaign Chemistry

On Campaign Chemistry, a podcast from Campaign US, we pick the brains of creative alchemists, business wizards and marketing geniuses behind the world’s greatest brands.

Campaign Chemistry is a business podcast hosted by Unknown Host, with 0 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Campaign Chemistry, a business show with 0 episodes published.

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  Episode #260

  Campaign Chemistry: Tinder’s Melissa Hobley

  Aug 18, 202645 min

  In this episode of Campaign Chemistry, Tinder’s global CMO, Melissa Hobley, shares how she is combating dating app fatigue and pulls back the curtain on her boldest strategies — from tapping into reality TV and astrology to designing offline events that break users out of their digital burnout. Hobley addresses how Gen Z is redefining relationship boundaries and why the app is leaning heavily into real-world connection. From debunking the persistent “hookup app” myth to exploring where AI fits in a space defined by human connection, this is an unfiltered look at leading a global brand with empathy, self-deprecating humor and cultural relevance. campaignlive.com   Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.    What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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  Episode #259

  Campaign Chemistry: Coinbase’s Catherine Ferdon and Joe Staples

  Aug 13, 202639 min

  Coinbase's marketing leaders break down the power of narrative economics, in-camera craft and why taking big creative swings beats playing it safe in fintech. campaignlive.com Music - Take you Out by Lucid Tides, courtesy of Triple Scoop. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

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  Episode #258

  Campaign Chemistry: Campaign US managing editor Emmy Liederman and deputy editor Cecilia Garzella

  Aug 6, 202625 min

  In this episode of Campaign Chemistry, Emmy Liederman and Cecilia Garzella discuss recent marketing campaigns, brand controversies and industry news. They play a game centered around marketing statistics, highlight notable campaigns from brands like Gap and Reese's and analyze the impact of the World Cup on brand performance. The conversation also touches on YouTube's earnings, the trend of brands positioning themselves as entertainment companies and Campaign US’ CMO 50 selection process. campaignlive.com   Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.    What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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  Episode #256

  Campaign Chemistry: Joan Creative’s Gerry Graf and Lisa Clunie

  Jul 23, 202632 min

  When independent agency Joan Creative first burst onto the scene, it set out to do things differently. Armed with a spirit of "joyful rebellion," the agency has spent years proving that culture and world-class creativity go hand-in-hand. In this episode, host Jameson Fleming sits down with Joan Creative leaders Gerry Graf and Lisa Clunie to explore the agency's ongoing evolution and its vision for the future. They dive deep into the changing landscape of humor in advertising, the vital role independent agencies play for clients seeking true originality, and why leadership is as much about learning from junior talent as it is about setting the vision. From nurturing the next generation of creatives to staying grounded in what your brand stands *for,* Lisa and Gerry share an inside look at the chemistry driving one of the industry's most dynamic shops. campaignlive.com   Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.    What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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  Episode #254

  Campaign Chemistry: Sky Zone’s Sunni Hickman

  Jul 16, 202635 min

  What does it take to make a brand truly iconic? For Sunni Hickman, vice president of brand and demand marketing at Sky Zone, the secret lies in the art of the moment. From modernizing the legendary Harlem Globetrotters to her current mission of elevating Sky Zone into the ultimate active play social network, Hickman has spent her career connecting family entertainment and cultural relevance. In this episode, Sunni sits down to discuss the shift toward "valuetainment"—where budget-conscious parents seek high-value, memorable experiences that get kids off their screens and into the air. We dive into her strategies for driving demand, how influencer marketing bridges the generational gap and why creating shareable moments is the ultimate marketing cheat code. campaignlive.com   Music - Take you Out by Lucid Tides, courtesy of Triple Scoop.    What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.   Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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