Are you in the weeds trying to keep up with the increasingly complicated, and competitive industry? Join our host, Hybrid Marketing Co.'s VP of Strategy, Jen Lamboy, a respected and tenured cannabis industry expert, for a discussion with industry insiders covering everything from legalization to regulatory compliance, to marketing, branding, and the business side of cannabis culture. Our podcast is your lifeline. Don't miss an episode if you want to do more than survive in the growing cannabis industry. Our Informer:Jen Lamboy is a respected cannabis industry expert possessed by a desire to help the industry become a global game-changer. She started her cannabis career with seed genetics, and today, as a business outcomes-focused strategist, she doesn't step lightly; instead, she charges with the zeal of a cult leader and the collaborative spirit, intention, intelligence, humility, compassion, and grit of a zen monk.
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Cannabis Business Confidential is a business podcast hosted by Unknown Host, with 10 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.
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Unknown Host hosts Cannabis Business Confidential, a business show with 10 episodes published.
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Cannabis Business Confidential
The 10 Marketing Blind Spots Holding Cannabis Brands Back
Dec 22, 202547 minS0
<p >In this bonus episode of Hybrid Office Hours, the Hybrid team breaks down the most common marketing blind spots they see across the cannabis industry, from dispensaries to B2B and ancillary brands. Drawing on years of firsthand experience, this conversation outlines why many cannabis marketing strategies fail to deliver results and what brands should rethink if they want to compete, grow, and win market share.</p>
<p >The discussion is practical, candid, and grounded in real examples from legal cannabis markets. Rather than chasing trends or vanity metrics, the episode challenges brands to focus on fundamentals like audience...
Why Your Business Website Matters in 2026: B2B vs B2C Digital Strategy
Nov 24, 202535 minS0
<p>What’s the real purpose of a website in 2024? In this episode of Hybrid Marketing’s Office Hours, Tyler Jacobson, Matt Gillespie, and Aaron Rosenbluth tackle a question most marketers avoid: when was the last time you actually visited your favorite brand’s website?</p>
<p>Starting with frozen pizza brands and ending with strategic insights for cannabis businesses, this conversation challenges conventional wisdom about digital presence. The team discusses why they completely abandoned educational blog content after years of heavy investment, how Google’s AI overviews are reshaping SEO, and why consumer behavior has shifted from brand loyalty to conve...
<p >In this Office Hours Live session, the Hybrid Marketing Co. team explores one of the most common misconceptions in branding: the difference between having a logo and building a true brand. Tyler Jacobson, Aaron Rosenbluth, and Matt Gillespie unpack why a logo is just the tip of the iceberg, while a brand encompasses everything beneath it—purpose, values, tone of voice, customer experience, and more.</p>
<p >Through real-world examples from the cannabis industry and beyond, the conversation explores how visual identity may grab attention, but brand strategy is what builds loyalty and long-term connection. The team also discusses ho...
Why Cannabis Brands and Dispensaries Need to Become ‘Love Brands’
Aug 4, 20251 hourS0
<p >In this must-listen episode, the Hybrid Marketing Co. team explores what truly sets love brands apart—and why this distinction could be the difference between growth and irrelevance in the cannabis space. Whether you’re a dispensary owner or brand marketer, you’ll gain powerful insights into creating lasting emotional connections with your customers.</p>
<p >What You’ll Learn:
What a “love brand” really is—and why cannabis companies need to careHow to forge authentic emotional connections that drive loyaltyReal-world lessons from brand missteps: Southwest, Bud Light, TargetThe difference between lifestyle and love brands (and why it matters)Simple, action...
Entering the Cannabis Beverage Market with Walter Apodaca of PotShot & Vessl
Jul 25, 202548 minS0
<p>Hybrid Marketing Co. Vice President of Strategy, Jenny Lamboy, and Vessl founder and CEO, Walter Apodaca, discuss the early success of PotShot and how Walter made the leap from the traditional beverage market into building a cannabis beverage brand PotShot.</p>
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