Category Pirates

The authority on category design, category creation & creator capitalism. Sharing how legendary entrepreneurs, executives, marketers, and creators design business breakthroughs. By Christopher Lochhead, Eddie Yoon, & Bri Clark www.categorypirates.news

Category Pirates is a business podcast hosted by Unknown Host, with 126 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Unknown Host hosts Category Pirates, a business show with 126 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Category Pirates

  "Lowest Consumer Sentiment" Is Good News?

  Jun 3, 202638 minS0

  <p>The University of Michigan consumer sentiment index just came in at 44.8.</p><p>The lowest reading in the history of the survey.</p><p>April was already the worst on record. We beat it, then beat it again a month later.</p><p>Near-zero unemployment. Record-high stock market. GDP growing. Entrepreneurship at an all-time high.</p><p>And the consumer says this is the worst they can remember.</p><p>Something doesn’t add up.</p><p>Here’s what we covered in this episode:</p><p>1. “Record low” is good news.</p><p>The consumer isn’t behaving like the s...

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  Category Pirates

  How Jennifer Hall Thornton, An Agentic Mom, Agentified Her Own Kids

  May 29, 20261h 8mS0

  <p>Jennifer Hall Thornton has a PhD and a law degree. Her kids’ friends call her Dr. Doctor.</p><p>She ran the everything-but-sales side of a digital company while raising two kids thirteen months apart, with an elderly mother nearby and a husband who lived on a plane. She was in the first Academy cohort, before anyone could tell her the timing was right. She told them the timing was right.</p><p>She is also an Agentic Mom.</p><p>Jennifer built a set of Claude skills that logs into her kids’ college Canvas, checks for anything new, down...

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  Category Pirates

  Category Queen vs. Category Queen: Is OpenAI About to Get Dethroned?

  May 27, 202639 minS0

  <p>Anthropic is paying SpaceX $1.25 billion a month for compute.</p><p>Every month through May of 2029.</p><p>Roughly $45 billion total.</p><p>That single contract is bigger than SpaceX’s entire annual revenue today.</p><p>Software is paying hardware. Hardware is paying energy. Energy is paying space.</p><p>Is it three card monte?</p><p>Or is the pie getting massively bigger?</p><p>This should be on every business news front page this week. Instead, the headlines are about Sam Altman’s house getting attacked, Eric Schmidt getting booed off a stage, and OpenAI quietly leak...

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  Category Pirates

  The Great Re-Rating: Is the SaaSpocalypse Real?

  May 22, 202635 minS0

  This is a free preview of a paid episode. To hear more, visit www.categorypirates.news<br/><br/><p>Last week, we recorded the very first episode of the Pirate Street Journal.</p><p>The Pirate Street Journal is for leaders with a different mind.</p><p>A different take on business news.</p><p>Through the category lens.</p><p>Our mini-books are timeless. PSJs are timely.</p><p>Our mini-books are long stories longer. PSJs have 30-minute seat belts.</p><p>Our mini-books are thinker’s high. PSJs try to help you think before you act.</p><p>Bu...

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  Category Pirates

  Why Turning Down Stanford Was The Best Career Move Linda Deeken Ever Made

  May 15, 20261h 9mS0

  <p>“Bet on yourself sooner” is the most popular piece of career advice on the internet.</p><p>It’s also the most useless.</p><p>Nobody who says it tells you what to bet on. So most people hear it and do the obvious thing. They bet harder on the most visible capital they already have. They chase a bigger title. A bigger paycheck. A bigger brand name on the resume. They mistake “betting on yourself” for “doubling down on what other people already validate.”</p><p>Then they wonder why nothing compounds.</p><p>Linda Deeken did the opposite for t...

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