
CEO School with Suneera Madhani
How to Build a Sales Machine That Closes Without You
Tonya said it best: "You've curated this community where you can see every possibility and be inspired in any direction." That's the Millionaire Founders Club. And this October, we're taking that to NYC for our fall retreat. Only 20 spots open for new members. Apply here: https://bit.ly/MFCApplication Welcome back to CEO School! In today's inspiring episode, Suneera Madhani sits down with powerhouse entrepreneur Tonya Turrell, founder and CEO of Technology Match. With nearly 30 years of experience revolutionizing how technology is bought and sold, Tonya shares the highs, lows, and pivotal moments of her journey, including building and selling two companies, landing on the Inc. 5000 and Female Founder 250 lists, and overcoming bankruptcy. We dive deep into her story of resilience, the challenges and advantages of being a woman in tech, scaling with AI, and her game-changing insights into building successful sales machines. Plus, hear how Tonya prioritized family and freedom after her first business exit, embracing worldschooling with her kids for five years. Get ready for actionable advice, honest conversations, and a behind-the-scenes look at building businesses (and lives) on your own terms. Time Stamps: (00:00) Meet Tonya Turrell: Two-Time Founder and Inc. 5000 CEO(04:00) AOL Came Calling, and She Said Yes With No Contract Signed(10:39) Losing 80% of Her Revenue the Week Before Christmas(12:50) She Shut Down on a Friday and Launched Again on Monday(13:43) How a Team of 6 Outperformed a Team of 60(16:00) Making the Inc. 5000 and Selling the Company Anyway(19:04) Pulling the Kids From School and Worldschooling for 5 Years(27:03) No Pretty Privilege in Tech: What Sexism Actually Looks Like(32:12) You're Not Too Much. You're Just Too Much for Them(39:44) How to Break Out of Founder-Led Sales and Build a Real Engine(43:52) Same Leads, Two Clients: One at 0%, One at 50%(49:12) What Happened When She Finally Stepped Into the CEO Seat Share this with a founder who is still closing every deal herself. This episode is the wake-up call she needs. Connect with Tonya Website: https://technologymatch.com/ Instagram: https://www.instagram.com/tonyacoxturrell/ LinkedIn: https://www.linkedin.com/in/tonyaturrell/ ------------------------------------------------------ Tonya's biggest unlock this year was finally putting on her CEO hat, and new business ideas immediately followed. If this episode hit close to home, it's time to find out in which areas you are still operating like a founder. Take the quiz: https://bit.ly/FounderOrCEOQuiz---Only 2% of female founders ever break $1 million in revenue. We're on a mission to change that. Subscribe to the CEO School and join the movement. Watch and listen to us at: Apple Podcasts: https://podcasts.apple.com/us/podcast/id1525261018 Spotify: https://open.spotify.com/show/06KIvFFJP0yJv67N9ugigU YouTube: https://www.youtube.com/c/CEOSchoolPodcast/?sub_confirmation=1 Learn more about CEO School because nothing bad ever happens when women make more money: Website: https://theceoschool.com/ Instagram: https://www.instagram.com/ceoschool/ LinkedIn: https://www.linkedin.com/company/ceo-school TikTok: https://www.tiktok.com/@theceoschool Learn more about how Suneera Madhani is paving the way for powerhouse female CEOs like you to take center stage, not just in your industries but in your whole life. Website: https://suneeramadhani.com/ Instagram: https://www.instagram.com/suneeramadhani/ LinkedIn: https://www.linkedin.com/in/suneeramadhani/ This episode was produced by Hi Hello Labs: https://www.hihellolabs.com/.---------------------------------------------------------- SOCIAL Hashtags: #CEOSchool #SuneeraMadhani #WomenInBusiness #FounderStory #WomenInTech #SalesStrategy #AIForBusiness #FounderToCEO #TechFounder #WomenEntrepreneurs #BusinessGrowth #SalesEngine #MillionaireFoundersClub #UnicornSummit #Inc5000 #ExitStrategy #TeamBuilding






