
Episode #46
Douglas Zarkin (Take 5 Oil Change, Pearle Vision, Avon & Victoria's Secret) Notebook Not Playbook: What Brand Love Teaches You About Leadership and Fatherhood #46
In this episode of CEOs & ABCs, Kevin sits down with Doug Zarkin, former CMO of Pearle Vision and Take Five Oil Change, to explore what happens when you stop arriving with a playbook and start arriving with a notebook, and why that shift matters just as much at home as it does in the boardroom. Doug has led transformational marketing agendas at some of the most recognisable brands in America. Avon. Victoria's Secret Pink. Pearle Vision for over a decade. The through line across all of it is the same: understand the people before you draw the strategy. You cannot run a pass offense without a quarterback. You cannot parent a sixteen-year-old the same way you parented a six-year-old. And you cannot build brand love by treating every customer like a transaction. Doug also gets honest about navigating life after a restructuring, working harder than he ever has, and still carving out barbecues and Sunday brunches because his daughter and son are only home for the summer and the clock is moving fast. This is a conversation about brand love, leadership, the 80/20 rule applied to parenting, and why there is no right or wrong way. There is just a way. In This Episode, You'll Learn: Why coming in with a notebook instead of a playbook builds better teams and better brands The exact difference between a manager and a leader in one sentence How Doug transformed Pearl Vision from transactional to relational and why it became a Harvard Business Review case study What becoming a father did to the pressure Doug put on himself professionally Why the 80/20 rule is one of the best frameworks you can bring from business into parenting How humour becomes the entry point for the serious conversations as your kids get older What entitlement looks like in practice and how to counter it before it sets in Top Takeaways: Come in with a notebook, not a playbook. You cannot know the strategy until you know the people. A manager requires. A leader inspires. The difference is whether someone learns while things get done. Brand love is built between purchase cycles. The same is true for family connection. There is no right or wrong way to parent. There is just a way. Give yourself grace to be a work in progress. Small moments are what your kids will remember. Gratitude, recognition, showing up without being asked. Take your me time. It is not selfish. It is what makes every other version of you possible. About Doug Zarkin: Doug Zarkin is a transformational marketing leader and the author of Moving Your Brand Out of the Friend Zone. He has served as CMO at Pearl Vision, where his work became a Harvard Business Review case study, and as the first-ever CMO of Take Five Oil Change. Earlier in his career he helped grow Victoria's Secret Pink nationally and reinvented direct selling at Avon. He is a TED speaker, keynote speaker and proud husband and father to his wife and two children. If this episode made you rethink leadership, career growth, work-life balance, or working parenthood, subscribe to the CEOs & ABCs Podcast for more conversations with CEOs, founders, and global executives. Share this episode with a colleague navigating work-life balance, and comment below with the biggest lesson you took from Douglas Zarkin . Follow Douglas Zarkin: LinkedIn: https://www.linkedin.com/in/dougzarkin/ Website: https://www.dougzarkin.com/ Book: https://www.dougzarkin.com/ Follow our host Kevin Rice on: LinkedIn: LinkedIn/KevinMRice Website: ceosandabcs.com Instagram:






