CFO Access Podcast

Bringing you insightful conversations from CFO's and finance executives on interesting, relevant topics that are shaping the future of business.

CFO Access Podcast is a business podcast hosted by Jeff Robson, with 17 episodes on record and a Required Pod Score of 80. PitchCentric scores this show on Booking Probability, Listen Score, and live audience signals refreshed every 24 hours.

Jeff Robson hosts CFO Access Podcast, a business show with 17 episodes published.

Our AI reads these to draft pitches. Use them as grounding for a pitch that cites a real guest and a specific topic.

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  Episode #15

  Ep. 15: Why CFOs Are Undervaluing Brand and Paying for It in Revenue: Tracy Fryer with Host Jeff Robson

  Jul 1, 202637 minS1

  What if one of the biggest growth levers in your business is the one finance leaders are most likely to underestimate? In this episode of the CFO Access Podcast, Jeff Robson speaks with Tracy Fryer, founder and creative director of Design Studio Perth, about why branding is not just a creative exercise but a commercial one. From launching a business during COVID with just $4,000, to building a strong agency and helping clients sharpen positioning, pricing and digital presence,Tracy shares a candid perspective on resilience, leadership, AI, personal brand and the financial value of getting your message right. If you have ever seen brand as a cost rather than a revenue driver, this conversation may challenge the way you think. Plus: a story about a very lucky rabbit, and a scarecrow who was outstanding in his field. Tracy Fryer: https://www.linkedin.com/in/brandingperth/ Design Studio Perth: https://www.designstudioperth.com.au The Real Biz Life Chronicles: https://therealbizlifechronicles.com/ -------------------------------------- Follow Access Analytic: Youtube: https://www.youtube.com/@AccessAnalytic Facebook: https://www.facebook.com/@accessanalytic Instagram: https://www.instagram.com/access_analytic LinkedIn: https://www.linkedin.com/company/access-analytic Website: https://accessanalytic.com.au/ Connect with Jeff Robson: Jeff Robson: https://www.linkedin.com/in/jeffrobson/ -------------------------------------- Chapters: (0:00) Welcoming & introducing Tracy Fryer (1:20) From visual arts and air hostess to Design Studio Perth (3:14) Taking the leap: starting a business during COVID with $4,000 (5:36) How business exposes your flaws and your greatness (6:48) What CFOs get wrong about brand and marketing investment (7:46) Logo vs brand: what's the real difference? (9:00) The sea of sameness problem and why niching matters (10:58) LinkedIn is not just for job seekers (14:24) AI in creative business: tool, not replacement (20:44) Setbacks, mindset, and responding vs reacting (26:24) Common threads from 134 podcast interviews (27:44) Running three marathons: challenging the stories we tell ourselves Produced by Podwave Studios: https://www.podwavestudios.au The information provided in this podcast is general in nature and does not constitute financial or business advice.

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  Episode #14

  Ep 14: The Endurance Mindset Every CFO Needs to Lead: Mackenzie Burgoyne with Host Jeff Robson

  Jun 17, 202644 minS1

  What can a CFO learn from an endurance athlete who ran the entire Bibbulmun Track in under nine days? Quite a lot, it turns out. In this episode of the CFO Access Podcast, Jeff Robson speaks with Mackenzie Burgoyne, founder of Dubbel, coach, entrepreneur and extreme endurance athlete, about resilience, self-doubt, stretch goals, consistency and why most leaders may be playing it too safe. From giving teams permission to fail, to building communities that lift performance, to the uncomfortable truth that easy goals rarely create meaningful growth, this conversation is packed with practical insight for CFOs and business leaders who want to perform at a higher level in business and in life. They also dig into the power of community, the role of AI in personal training and coaching, and how Macka built Dubble from a $10-a-week Facebook program into a team of elite athletes serving clients across Australia. Plus: a confession about a long-distance relationship, and the inventor of the ballet skirt. Mackenzie Burgoyne: LinkedIn: https://www.linkedin.com/in/mackenzie-burgoyne/ Instagram: https://www.instagram.com/coachmacka/?hl=en Dubble: https://www.dubbel.com.au -------------------------------------- Follow Access Analytic: Youtube: https://www.youtube.com/@AccessAnalytic Facebook: https://www.facebook.com/@accessanalytic Instagram: https://www.instagram.com/access_analytic LinkedIn: https://www.linkedin.com/company/access-analytic Website: https://accessanalytic.com.au/ Connect with Jeff Robson: Jeff Robson: https://www.linkedin.com/in/jeffrobson/ -------------------------------------- Chapters: (0:00) Welcoming & introducing Mackenzie Burgoyne (Coach Macka) (1:10) Running 1,000km in nine days, how it unfolded (3:08) From soccer scholarship in the US to founding Dubble (4:34) Starting with a $10/week Facebook program, leaning into others' belief (8:02) Giving your team permission to fail (10:38) Endurance lessons for business: consistency and showing up every day (12:02) Building mental resilience in athletes and CFOs (15:50) Stretch goals vs safe goals, the noble quest mindset (21:12) Building a community that shows up on Christmas Day (27:36) Health first: the business leader as an athlete (32:26) AI in coaching the human element that can't be replaced (40:36) Micro habits, incremental gains & the British cycling story Produced by Podwave Studios: https://www.podwavestudios.au The information provided in this podcast is general in nature and does not constitute financial or business advice

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  Episode #13

  Ep 13: Is Your Business Protected? What CFOs Get Wrong About Insurance - Melissa Jolly with Host Jeff Robson

  Jun 3, 202648 minS1

  <p>Melissa Jolly is the founder and managing director of Pinnacle Insurance Brokers, a Perth-based firm specialising in bespoke insurance solutions and risk advisory for Australian SMEs. After starting her career in domestic insurance, Melissa spent several years working at Lloyd’s of London before returning to Western Australia to launch Pinnacle, a business built on a hybrid of London broking rigour and Australian client-first service.</p><p><br /></p><p>In this episode of the CFO Access Podcast, host Jeff Robson sits down with Melissa to unpack what smart risk management really looks like for Australian SMEs. Melissa shares wh...

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  Episode #12

  Ep 12. M&A Secrets Every CFO Should Know: Insights from Mark Leaker with Host Jeff Robson

  May 19, 202653 minS2

  <p>In this episode of the CFO Access Podcast, host Jeff Robson sits down with Mark Leaker, founder of Leaker Partners, to explore the realities of mergers and acquisitions, corporate governance, and deal-making. Mark shares lessons from over two decades advising boards, CFOs, and business owners on complex transactions. They discuss common mistakes in M&A, how CFOs can work effectively with advisors, and what truly drives successful deals—from strategy to execution. Whether you're involved in transactions or simply want to think more strategically, this episode offers practical insights into navigating high-stakes business decisions.</p><p><br></p><p>Ch...

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  Episode #11

  Ep 11. AI & Professional Confidence: Leading Through Change with Julissa Shrewsbury and Host Jeff Robson

  May 5, 202646 minS2

  <p>In this episode of the CFO Access Podcast, host Jeff Robson speaks with Julissa Shrewsbury, founder of New Work Consulting, about how AI is reshaping professional confidence, leadership, and trust.They discuss insights from Julissa’s study of senior leaders across Australia, including how organisations are approaching AI, the risks of over-reliance, and what it means for CFOs and trusted advisors. The conversation also explores how leaders can build confidence, adapt culture, and stay relevant in a rapidly changing environment.</p><p><br></p><p>Chapters:</p><p>(0:00) Welcome & AI’s Impact on Professional Confidence</p><p>(3:30) The Study: How...

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