
Episode #282
Episode 282 - AI, Recruiting, Shop Culture, and the Drive for Better Hires with Promotive
Don't get to the end of this year wishing you had taken action to change your business and your life. Click here to schedule a free discovery call for your business: https://geni.us/IFORABE Don't miss an upcoming event with The Institute: https://geni.us/InstituteEvents2026 Shop-Ware gives you the tools to provide your shop with everything needed to become optimally profitable. Click here to schedule a free demo: https://geni.us/Shop-Ware-Free-Month Transform your shop's marketing with the best in the automotive industry, Shop Marketing Pros! Get a free audit of your shop's current marketing by clicking here: https://geni.us/ShopMarketingPros Shop owners, are you ready to simplify your business operations? Meet 360 Payments , your one-stop solution for effortless payment processing. Imagine this—no more juggling receipts, staplers, or endless paperwork. With 360 Payments , you get everything integrated into a single, sleek digital platform. Simplify payments. Streamline operations. Check out 360payments.com today! In this episode, Lucas Underwood and David Roman are joined by Sam Freeman, Alexandra Pare, and Daniel Ekstrand from Promotive. The group demos “Paige,” Promotive’s AI-powered virtual recruiter, showcasing how AI is transforming the hiring and prescreening process in the automotive industry. The conversation dives into current industry trends, including why technicians are leaving dealerships for independent shops and the top reasons candidates are looking for new positions. They also get candid about the frustrations of online reviews, sharing stories and strategies shop owners use to respond to feedback—both good and bad. 00:00 Overview of Promotive's Services 11:55 Managing morning priority calls 15:43 Handling Language and Mumbling Issues 18:44 Automated messaging for applicants 27:21 Icy disaster during bachelor party 32:58 Early adoption of Facebook and DVI 37:41 Missed email confusion 42:59 Hotel room negotiation challenge 44:38 A quick conference trip 52:30 Challenges of running a car shop 59:36 Trying the Worst BBQ in KC 01:03:25 Handling negative feedback 01:07:19 Feedback on Uber improvements

