
Episode #138
Netrio CEO: How AI Is Reshaping MSP Services, Jobs & Customer Value
Timestamps: 00:00 – Introduction 01:05 – Meet Netrio CEO Mark Clayman 01:57 – How Netrio has grown through investment and acquisitions 03:05 – Inside the NetrioNow services delivery platform 05:09 – Using AI to automate IT support and ticket resolution 06:23 – Keeping pace with rapidly evolving AI models 08:10 – AI agents begin resolving Level 1 and Level 2 tickets 09:00 – What AI automation means for MSP employees 11:36 – Why Netrio built an AI advisory practice 12:39 – The governance challenge created by employee AI adoption 14:00 – Choosing, deploying and governing enterprise AI 14:18 – Moving from AI deployment to agentic workflows 15:26 – How customer AI demand is changing MSP services 17:12 – Why traditional managed services are becoming table stakes 17:41 – Connecting technical services to business outcomes 19:47 – What the MSP of tomorrow will look like 20:26 – Could AI agents perform 70%–80% of today’s MSP work? 22:33 – Building AI skills across Netrio’s workforce 24:10 – Why vertical expertise is shaping Netrio’s M&A strategy 26:00 – Where to learn more about Netrio A new episode of Channel Insider: Partner POV is released every other Thursday. Watch the interview on YouTube @ChannelInsider_NewsAndTrends If you have questions for a featured solution provider or want to be a guest on the show, reach out to us at partnerpov@channelinsider.com For more episodes of Channel Insider: Partner POV as well as written content on the IT channel, go to channelinsider.com Connect with Channel Insider on LinkedIn . Episodes of Channel Insider: Partner POV are hosted and produced by Katie Bavoso with help from Dana Sell, and edited by Ayen Alvarez and Katie Bavoso. The cover art for Channel Insider: Partner POV was created by Aubri Ziegler. The opening and closing animations were made by Mackenzie Burke. The thumbnails for each episode are made by Brandon Cornwell. Channel Insider: Partner POV is an asset of Channel Insider, which is a brand under TechnologyAdvice.




