CHARGE - Powering Energy Brands

CHARGE Energy Branding is the catalyst for transforming energy brands into powerful forces that drive real commercial growth. As a pioneering leader in the field, CHARGE empowers energy companies to redefine their brands, navigate new challenges, and seize opportunities in the dynamic energy landscape.

CHARGE - Powering Energy Brands is a business podcast hosted by CHARGE Events, with 36 episodes on record and a Required Pod Score of 80.

CHARGE Events hosts CHARGE - Powering Energy Brands, a business show with 36 episodes published.

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  CHARGE - Powering Energy Brands

  Who Gets a Seat at the Energy Table?

  Sep 17, 202614 min

  What happens when we stop talking about the energy transition purely as a technology or infrastructure challenge and start talking about the people who have to make it happen? In this episode, Natalie speaks with Zenobia Sayed, founder and strategy consultant behind At the Power Table Podcast , about making the energy sector more accessible, relatable and human. Zenobia shares why she believes the biggest challenge facing the energy transition is not whether we have the technology, but whether we can bring people along on the journey. They explore the power of honest conversations, storytelling and representation in building trust, from helping communities understand the purpose behind new energy infrastructure to showing people from different backgrounds that they have a place in the industry. Zenobia also discusses why energy communicators need to make complex topics relevant to everyday life, why everyone has a role to play in the transition, and why the most interesting voices are not necessarily those with the biggest titles or platforms. A conversation about people, purpose and the power of giving more voices a seat at the table.

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  CHARGE - Powering Energy Brands

  The Data Center Backlash: What the Industry Gets Wrong About Public Opposition with Jeff Hahn and Jason Stephenson

  Jun 24, 202634 min

  In this episode, Prof. Fridrik Larsen sits down with Jeff Hahn, founder of Hahn Agency and an authority on crisis communications, and Jason Stephenson of Escalent, to explore the growing public opposition to data center expansion across the United States. While capital and demand behind the data center boom are at record levels, public skepticism is rising just as fast. Their research shows that awareness of data centers is widespread, but consumer knowledge remains shallow, leaving the conversation open to fears around water and energy consumption, rising utility costs, and the pace of unchecked industrial expansion. Hahn and Stephenson argue that the industry's tendency to operate "under the radar" has become a strategic liability. Without proactive communication and genuine corporate citizenship, developers and utilities risk losing the social license to operate at exactly the moment they need it most. They explore: Why public awareness of data centers is high but understanding remains shallow How the information gap is fueling political opposition on both sides of the aisle Why legal battles are no substitute for community engagement What developers and utilities can do to rebuild public trust in an increasingly bipartisan environment Jeff Hahn's data center communications playbook is available to download here: https://learn.hahn.agency/data-center-communications-playbook-info

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  CHARGE - Powering Energy Brands

  Neuroscience & Energy Branding: Why Behavior Changes Beliefs with Dr. Kris De Meyer

  May 13, 202618 min

  Are we approaching energy communication backwards? In this episode, Prof. Fridrik Larsen sits down with Dr. Kris De Meyer, Neuroscientist and Director of the UCL Climate Action Unit, to explore how the human brain responds to large-scale change in the energy sector. While the technology and capital for a lower-carbon future are ready, progress is often slowed by resistance, misinformation, and polarised narratives. Dr. De Meyer explains why the traditional PR model of “changing minds to change behavior” often fails and why action-based storytelling may be the key to building acceptance. They explore: Why our brains struggle to process rapid industry change Why actions often shape beliefs, not the other way around How persuasion can unintentionally fuel polarisation Practical ways to shift messaging from problems to progress A fascinating discussion at the intersection of neuroscience, branding, and energy communication.

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  CHARGE - Powering Energy Brands

  The State of Energy Brands: Insights from CHARGE North America

  Mar 16, 20268 min

  What are the biggest branding and marketing challenges facing energy companies today? In this episode, Prof. Fridrik Larsen is joined by Rob Cantrell, CEO of Atlantic Energy and long-time CHARGE supporter, to reflect on the recent CHARGE North America event held at CPS Energy in San Antonio. Rob shares his key takeaways from the event, including the conversations that challenged his thinking, the sessions that delivered real practical value, and why conferences like CHARGE are becoming increasingly important for business development in the energy sector. Together they explore: • The most valuable insights and discussions from CHARGE San Antonio • Why practical, “nuts and bolts” marketing sessions resonated with attendees • A thought-provoking perspective on the value of green branding • Why branding and marketing should be part of every CEO’s strategic agenda Rob also shares why energy leaders should stop thinking of branding as a cost centre and start seeing it as a revenue driver.

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  CHARGE - Powering Energy Brands

  From Charging Stations to Brand Perception: The New Frontline of EV Adoption

  Feb 12, 202621 min

  New research from Escalent reveals a critical shift in the EV buying journey: it’s not just about vehicle range it’s about confidence in charging infrastructure. While most EV owners charge at home, public charging reliability has an outsized impact on perception, recommendation and adoption. When charging fails, trust erodes. When it works seamlessly, it strengthens brand confidence and accelerates consideration. In this episode, KC Boyce, Vice President of Automotive & Mobility at Escalent, joins Fridrik Larsen, Founder of CHARGE/ brandr Index, to explore: • The link between charging reliability and EV recommendations • Why infrastructure visibility matters to non-EV buyers • The brand advantage of networks like Tesla Supercharger • How design and experience influence perception For energy leaders and automakers, the message is clear: charging infrastructure is no longer just operational, it’s reputational.

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